System and method for creating a true customer profile

• US 7,188,076 B2
• Filed: 12/19/2000
• Issued: 03/06/2007
• Est. Priority Date: 12/20/1999
• Status: Expired due to Term

• Current Assignee: Ndex Systems, Inc.
• Original Assignee: Ndex Systems, Inc.
• Inventors: Bensemana, Laurent
• Primary Examiner(s): Jeanty; Romain
• Application Number:
  US09/740,641
• Publication Number:
  US 20010044739A1
• Time in Patent Office: 2,268 Days
• Field of Search: 705/10
• US Class Current: 705/7.32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

The present invention concerns a system and method for initially determining a profile for a consumer, and thereafter validating or invalidating the initial profile, and continuously updating the same. As such, the consumption profile serving at any one time as the ‘governing’ consumer consumption profile, is considered to be the most up-to-date and representative consumption profile of that customer and thus the most representative of the “true” consumption profile of that customer at that point in time. Consequently, upon having validated the customer'"'"'s consumption profile as the most up-to-date and representative consumption profile of that customer, this same profile is to be deemed as the “true” consumption profile of that customer, and is subsequently to be referenced as the consumer'"'"'s current benchmark “true” consumption profile, up until the point a new governing profile is warranted and established. The differences between the initial profile and the actual behavior of the customer are identified in order to create a log of consistencies and inconsistencies, which serve to establish the new governing profile. The system serves to provide better products and services to a customer.

Claims

1. A computerized system for creating a consumer'"'"'s “

true”

consumption profile, comprising;

computer implemented means for initially establishing a consumer'"'"'s self-perceived consumption behaviour profile;

computer implemented means for monitoring said consumer'"'"'s behaviour to create an actual behaviour derived consumption profile;

computer implemented means for comparing said consumer'"'"'s self-perceived consumption behaviour profile with the consumer'"'"'s actual behaviour derived consumption profile to identify consistencies and inconsistencies; and

computer implemented means for creating a consumer'"'"'s “

true”

consumption behaviour profile based on the consumer'"'"'s self-perceived consumption behaviour profile, and the consumer'"'"'s actual behaviour derived consumption profile and a consumer'"'"'s reaction when presented with said consistencies and inconsistencies;

computer implemented means for attributing a weighting to the consistencies and inconsistencies existing between the consumer'"'"'s self-perceived consumption behavior profile with the consumer'"'"'s actual behavior derived consumption profile; and

computer implemented means for entering said consumer'"'"'s reaction to said consistencies and inconsistencies wherein said means for comparing said initial consumer profile with the tracked behavior of said consumer further includes means for logging consistencies and inconsistencies between said initial consumer profile and the tracked behavior of said consumer in a reaction log.

2. A system according to claim 1, wherein said “

true”

consumption profile is created based on said reaction log.

3. A system according to claim 1, wherein the means for comparing are sporadically activated.

4. A system according to claim 1, wherein the means for comparing are activated at predetermined times.

5. A system according to claim 1, wherein the means for comparing are continuously activated.

6. A system according to claim 1, wherein said “

true”

consumption profile is continuously updated, and is used by said means for comparing after the establishment of the initial profile.

7. A system according to claim 1, wherein said means for establishing an initial consumer'"'"'s self-perceived consumption profile includes a questionnaire to be answered by said consumer.

8. A system according to claim 7, wherein said questionnaire is an industry-specific questionnaire.

9. A system according to claim 1, wherein said means for monitoring said consumer'"'"'s actual consumption pattern behaviour include means for tracking inquiries and purchases.

10. A system according to claim 9, wherein said means for tracking said consumer'"'"'s behaviour further include means for monitoring simulations.

11. A system according to claim 1, wherein said “

true”

consumption profile is used to establish an accurate consumer servicing approach by a vendor-user of said system.

12. A system according to claim 1, wherein said initial consumer profile is created with pre-existing historical data.

13. A system according to claim 1, wherein said “

true”

consumption profile is modified or not depending on said consumer reaction.

14. A system according to claim 1, wherein said true consumer profile is used to suggest products or services to said consumer.

15. A system according to claim 1, wherein said weighting is an industry accepted weighting.

16. A system according to claim 1, wherein said initial consumer profile is created with the use of industry specific profiling tools.