Process of and system for seamlessly embedding executable program code into media file formats such as MP3 and the like for execution by digital media player and viewing systems
First Claim
1. A process for supplementing pre-prepared media digital audio file content to be performed by a digital playback apparatus with supplemental digital program content constituting a supplemental media file selected from the group consisting of interactive and traditional advertising, merchandising materials, e-commerce solicitations and messages, polls, complete video games, interactive music and audio/video programs, and complete computer programs, that comprises, preparing such supplemental digital program content in the form of executable code representing said supplemental media file;
- and embedding the executable code representing said supplemental media file into the pre-prepared media audio file for execution by the playback apparatus supplementary to the playback of the pre-prepared media audio file content, wherein the media audio file is an MPEG audio file containing an MP3 audio stream, and wherein the executable code is encoded in private data packets for the insertion and embedding of new private data packets into the existing MPEG file.
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0 Petitions
Accused Products
Abstract
A novel process and system for flexibly adding supplemental digital program content such as, for example, transactional advertising content, games, polls, contests, interactive music videos, and e-commerce content generally and the like, into pre-prepared digital media files, such as an MP3 audio file or the like, for playback by digital playback apparatus, wherein the pre--prepared media file is modified by embedding therein executable code representing such supplemental program content, and enabling the playback apparatus to decode and execute the presentation of the supplemental program material as an addition to the playback of the pre-prepared media file content.
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Citations
28 Claims
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1. A process for supplementing pre-prepared media digital audio file content to be performed by a digital playback apparatus with supplemental digital program content constituting a supplemental media file selected from the group consisting of interactive and traditional advertising, merchandising materials, e-commerce solicitations and messages, polls, complete video games, interactive music and audio/video programs, and complete computer programs, that comprises, preparing such supplemental digital program content in the form of executable code representing said supplemental media file;
- and embedding the executable code representing said supplemental media file into the pre-prepared media audio file for execution by the playback apparatus supplementary to the playback of the pre-prepared media audio file content, wherein the media audio file is an MPEG audio file containing an MP3 audio stream, and wherein the executable code is encoded in private data packets for the insertion and embedding of new private data packets into the existing MPEG file.
- View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for flexibly adding supplemental digital program content representing a supplemental media file selected from the group consisting of interactive and traditional advertising, merchandising materials, e-commerce solicitations and messages, polls, complete video games, interactive music and audio/video programs, and complete computer programs to the playback of a pre-prepared media digital audio file by digital playback apparatus, comprising, means for modifying the pre-prepared media audio file to embed sequences of executable code therein representing such supplemental program content media file;
- means provided in the digital playback apparatus for decoding the embedded code representing said supplemental media file during playback of the modified media audio file at the digital playback apparatus, and, in addition to means for playing back the pre-prepared content of the media audio file, means provided at the digital playback apparatus responsive to the decoding for also presenting thereat the supplemental program content embedded media file, wherein the media audio file is an MPEG audio file containing an MP3 audio stream, and wherein, in the encoding process, means is provided for inserting executable code bits at the end of the audio file data in each audio frame to encode ancillary data.
- View Dependent Claims (19, 20, 21, 22, 23, 24)
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25. A process for supplementing pre-prepared media digital audio file content to be performed by a digital playback apparatus with supplemental digital program content constituting a supplemental media file selected from the group consisting of interactive and traditional advertising, merchandising materials, e-commerce solicitations and messages, polls, complete video games, interactive music and audio/video programs, and complete computer programs, that comprises, preparing such supplemental digital program content in the form of executable code representing said supplemental media file;
- and embedding the executable-code representing said supplemental media file into the pre-prepared media audio file for execution by the playback apparatus supplementary to the playback of the pre-prepared media audio file content, wherein the media audio file is an MPEG audio file containing an MP3 audio stream, and wherein, in the encoding process, executable code bits are inserted at the end of the audio file data in each audio frame to encode ancillary data.
- View Dependent Claims (26)
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27. A system for flexibly adding supplemental digital program content representing a supplemental media file selected from the group consisting of interactive and traditional advertising, merchandising materials, e-commerce solicitations and messages, polls, complete video games, interactive music and audio/video programs and complete computer programs that comprises, preparing such supplemental to the playback of a pre-prepared media digital audio file by digital playback apparatus, comprising, means for modifying the pre-prepared media audio file to embed sequences of executable code therein representing such supplemental program content media file;
- means provided in the digital playback apparatus for decoding the embedded code representing said supplemental media file during playback of the modified media audio file at the digital playback apparatus; and
, in addition to means for playing back the pre-prepared a content of the media audio file, means provided at the digital playback apparatus responsive to the decoding for also presenting thereat the supplemental program content embedded media file, wherein the media audio file is an MPEG audio file containing an MP3 audio stream, and wherein means is provided for encoding the executable code in private data packets for the insertion and embedding of new private data packets into the existing MPEG file. - View Dependent Claims (28)
- means provided in the digital playback apparatus for decoding the embedded code representing said supplemental media file during playback of the modified media audio file at the digital playback apparatus; and
Specification