Preference information-based metrics
First Claim
Patent Images
1. A method for processing preference information, comprising:
- determining one or more acceptable changes, each acceptable change corresponding to an attribute of a comparison product;
determining a utility of a price of the comparison product based on the preference information;
determining a utility of one attribute of the comparison product based on the preference information;
determining a utility of the one attribute as changed according to one of the one or more acceptable changes based on the preference information;
determining a utility of a price of the comparison product as changed according to the one acceptable change based on the preference information;
determining a price of the comparison product as changed according to the one acceptable change based on the determined utility of the price of the comparison product as changed according to the one or more acceptable changes; and
determining an amount willing to be paid, by subtracting the determined price of the comparison product as changed according to the one acceptable change from the price of the comparison product, by a respondent for one or more of the one or more acceptable changes based on preference information associated with the respondent.
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Abstract
A system to determine metrics based on preference information. The metrics may be presented to a client in several forms and may include at least one of: impact of change in attribute on change in share; impact of change in attribute on share; impact of change in attribute on change in normalized utility; willingness to pay; relation of price and share, given a change in an attribute; gap analysis; gap with competition; unacceptable attribute levels; vulnerability; clout; brand favorability; brand vulnerability; and change in margin due to acceptable change in comparison product.
56 Citations
15 Claims
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1. A method for processing preference information, comprising:
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determining one or more acceptable changes, each acceptable change corresponding to an attribute of a comparison product; determining a utility of a price of the comparison product based on the preference information; determining a utility of one attribute of the comparison product based on the preference information; determining a utility of the one attribute as changed according to one of the one or more acceptable changes based on the preference information; determining a utility of a price of the comparison product as changed according to the one acceptable change based on the preference information; determining a price of the comparison product as changed according to the one acceptable change based on the determined utility of the price of the comparison product as changed according to the one or more acceptable changes; and determining an amount willing to be paid, by subtracting the determined price of the comparison product as changed according to the one acceptable change from the price of the comparison product, by a respondent for one or more of the one or more acceptable changes based on preference information associated with the respondent. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for processing preference information, comprising:
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determining one or more attribute levels of a comparison product; determining one or more acceptable changes, each of the acceptable changes corresponding to one of the determined one or more attribute levels; determining a cost of the one or more acceptable changes; determining a willingness to pay for the one or more acceptable changes based on preference information associated with a respondent; determining a first value in a case that the comparison product is changed according to only one change to an attribute, based on a cost of the one change and on a willingness to pay for the one change; determining a second value in a case that the comparison product is changed according to only a second change to the attribute, based on a cost of the second change and on a willingness to pay for the second change; and presenting the first value and the second value; whereby using the first value and the second value to determine a change in margin. - View Dependent Claims (11, 12, 13)
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14. An apparatus for processing preference information, comprising:
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a processor; and a storage device in communication with the processor and storing instructions adapted to be executed by the processor to; determine one or more acceptable changes, each acceptable change corresponding to an attribute of a comparison product; determine a utility of a price of the comparison product based on the preference information; determine a utility of one attribute of the comparison product based on the preference information; determine a utility of the one attribute as changed according to one of the one or more acceptable changes based on the preference information; determine a utility of a price of the comparison product as changed according to the one acceptable change based on the preference information; determine a price of the comparison product as changed according to the one acceptable change based on the determined utility of the price of the comparison product as changed according to the one or more acceptable changes; and determine an amount willing to be paid, by subtracting the price of the determined comparison product as changed according to the one acceptable change from the price of the comparison product, by a respondent for one or more of the one or more acceptable changes based on preference information associated with the respondent.
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15. An apparatus for processing preference information, comprising:
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a processor; and a storage device in communication with the processor and storing instructions adapted to be executed by the processor to; determine one or more attribute levels of a comparison product; determine one or more acceptable changes, each of the acceptable changes corresponding to one of the determined one or more attribute levels; determine a cost of the one or more acceptable changes; determine a willingness to pay for the one or more acceptable changes based on preference information associated with a respondent; determine a first value in a case that the comparison product is changed according to only one change to an attribute, based on a cost of the one change and on a willingness to pay for the one change; determine a second value in a case that the comparison product is changed according to only a second change to the attribute, based on a cost of the second change and on a willingness to pay for the second change; and presenting the first value and the second value whereby using said first value and said second value to determine a change in margin.
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Specification