Disaggregated databases for tracking consumer purchasing data

• US 7,194,422 B1
• Filed: 03/08/2000
• Issued: 03/20/2007
• Est. Priority Date: 03/08/2000
• Status: Expired due to Term

• Current Assignee: Coca-Cola Company (The Coca-Cola Company), The Coca-Cola Company
• Original Assignee: The Coca-Cola Company
• Inventors: St. John Killick, Roland Vincent
• Primary Examiner(s): DURAN, ARTHUR D
• Application Number:
  US09/520,576
• Time in Patent Office: 2,568 Days
• Field of Search: 705/14, 705/16, 705/7, 705/10
• US Class Current: 705/14.38
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

There is disclosed a method and system for tracking purchasing data for an individual consumer of a product or service. The method includes assembling a database of purchasing data and preferences for an individual consumer, extracting the purchasing data and preferences from the individual database by a terminal device, analyzing the extracted purchasing data and preferences at a collection center, and communicating customized information to the individual consumer based on the analysis of the extracted purchasing data and preferences.

Claims

1. A system for analyzing consumer data, comprising:

a terminal device;

a consumer data acquisition device that stores consumer data; and

a computer program for analyzing consumer data wherein said computer program is at least in part remote from said terminal device, and

a collection center, in communication with the terminal device, where the collection center instructs the terminal device to extract all or part of the consumer data from the consumer data acquisition device,

wherein the terminal device is operable to extract at least a portion of the consumer data stored on the consumer data acquisition device for analysis by the computer program.

2. The system of claim 1, wherein the terminal device is further operable to transmit consumer data to said consumer data acquisition device.

3. The system of claim 1, wherein said consumer data acquisition device is selected from the group of devices consisting of a Radio Frequency Identification (RFID) tag, a magnetic medium, an RFID tag having memory, a magnetic medium having memory, a bar code reader having memory, a digital computer, a personal digital assistant, a pager, and a cellular telephone.

4. The system of claim 1, wherein said terminal device is positioned local to at least one device selected from the group of devices consisting of an ATM machine, a vending machine, a point-of-sale terminal, and a network terminal.

5. The system of claim 2, wherein said terminal device is operable to clear at least a portion of said consumer data from a memory of said consumer data acquisition device in which the consumer data is stored.

6. The system of claim 2, wherein said terminal device is operable to modify at least a portion of said consumer data from a memory of said consumer data acquisition device in which the consumer data is stored.

7. The system of claim 1, wherein said computer program is operable to analyze consumer data, said analysis further comprising filtering said consumer data.

8. The system of claim 1, wherein the terminal device is operable to extract at least a portion of unfiltered consumer data stored on the consumer data acquisition device for analysis by the computer program.

9. The system of claim 1, wherein the terminal device is operable to extract only a portion of the consumer data stored on the consumer data acquisition device for analysis by the computer program.

10. The system of claim 1, further comprising a data collection center in communication with said terminal device, and wherein said computer program resides, at least in part, at said data collection center.

11. The system of claim 1, wherein the output of said analysis is an inferred marketing database.

12. The system of claim 1, wherein said at least a portion of the consumer data is extracted from the consumer data acquisition device based at least in part on instructions from the computer program.

13. A system for analyzing consumer data, comprising:

a terminal device;

a consumer data acquisition device that stores consumer data; and

a computer program for analyzing consumer data wherein said computer program is executed at least in part at said consumer data acquisition device and at least in part at another location; and

a collection center, in communication with the terminal device, where the collection center instructs the terminal device to extract all or part of the consumer data from the consumer data acquisition device,

wherein the terminal device is operable to extract at least a portion of the consumer data stored on the consumer data acquisition device for further analysis by the computer program.

14. The system of claim 13, wherein the terminal device is further operable to transmit consumer data to said consumer data acquisition device.

15. The system of claim 13, wherein said at least a portion of the consumer data is extracted from the consumer data acquisition device based at least in part on instructions from the computer program.

16. The system of claim 13, wherein said consumer data acquisition device is selected from the group of devices consisting of a Radio Frequency Identification (RFID) tag, a magnetic medium, an RFID tag having memory, a magnetic medium having memory, a bar code reader having memory, a digital computer, a personal digital assistant, a pager, and a cellular telephone.

17. The system of claim 15, wherein said terminal device is operable to modify at least a portion of said consumer data from a memory of said consumer data acquisition device in which the consumer data is stored.

18. The system of claim 13, wherein said computer program is operable to analyze consumer data, said analysis further comprising filtering said consumer data.

19. The system of claim 13, wherein the terminal device is operable to extract at least a portion of unfiltered consumer data stored on the consumer data acquisition device for analysis by the computer program.

20. The system of claim 13, wherein the terminal device is operable to extract only a portion of the consumer data stored on the consumer data acquisition device for analysis by the computer program.

21. The system of claim 13, further comprising a data collection center in communication with said terminal device, and wherein said computer program resides, at least in part, at said data collection center.

22. The system of claim 13, wherein the output of said analysis is an inferred marketing database.