System and method for evaluating and/or monitoring effectiveness of on-line advertising
First Claim
1. A system for identifying an instance wherein an advertisement deliverable through an on-line network to a user computer has been executed for viewing by a user, the system comprising:
- a code included within the advertisement, wherein the code facilitates generating a signal when the advertisement is executed on the user computer, and wherein the code facilitates providing information relating to execution of the advertisement; and
a server for receiving the signal from the user computer, and wherein the server generates a second signal in response to the signal, wherein the second signal includes information relating to execution of the advertisement on the user computer and, and wherein the information is stored by the user computer in a repository.
3 Assignments
0 Petitions
Accused Products
Abstract
A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.
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Citations
20 Claims
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1. A system for identifying an instance wherein an advertisement deliverable through an on-line network to a user computer has been executed for viewing by a user, the system comprising:
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a code included within the advertisement, wherein the code facilitates generating a signal when the advertisement is executed on the user computer, and wherein the code facilitates providing information relating to execution of the advertisement; and a server for receiving the signal from the user computer, and wherein the server generates a second signal in response to the signal, wherein the second signal includes information relating to execution of the advertisement on the user computer and, and wherein the information is stored by the user computer in a repository. - View Dependent Claims (2, 3, 4, 5)
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6. A system for facilitating measuring effectiveness of advertisements displayed upon a computer for viewing by a user, the system comprising:
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an on-line advertisement, issued by an advertising server, including a code embedded within executable instructions; a user computer for receiving and executing the on-line advertisement including the code; a server, separate and distinct from the advertising server, that supplies an indicator to the user computer for identifying an instance of the on-line advertisement being executed on the user computer; and wherein the code initiates sending a signal to the server indicative of execution of the on-line advertisement, and the user computer includes a repository within which the indicator is stored, the indicator providing information associated with the on-line advertisement executed on the user computer. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for facilitating measuring effectiveness of an advertisement message issued by an advertising server and activated upon a user computer for viewing by a user, the method comprising the steps of:
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providing the advertisement message through an on-line network accessible by the user computer; including a code within the advertisement message for facilitating initiating sending a signal to a server, separate and distinct from the advertising server, when the advertisement message is executed upon the user computer for viewing by the user; and storing information in the user computer provided by the server, to the user computer, in response to receiving the signal, wherein the information relates to execution of the advertisement message on the user computer. - View Dependent Claims (18, 19, 20)
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Specification