×

System and method for evaluating and/or monitoring effectiveness of on-line advertising

  • US 7,194,425 B2
  • Filed: 02/07/2006
  • Issued: 03/20/2007
  • Est. Priority Date: 07/08/1999
  • Status: Expired due to Fees
First Claim
Patent Images

1. A system for identifying an instance wherein an advertisement deliverable through an on-line network to a user computer has been executed for viewing by a user, the system comprising:

  • a code included within the advertisement, wherein the code facilitates generating a signal when the advertisement is executed on the user computer, and wherein the code facilitates providing information relating to execution of the advertisement; and

    a server for receiving the signal from the user computer, and wherein the server generates a second signal in response to the signal, wherein the second signal includes information relating to execution of the advertisement on the user computer and, and wherein the information is stored by the user computer in a repository.

View all claims
  • 3 Assignments
Timeline View
Assignment View
    ×
    ×