Computer system, a method and a program for providing a Web page appropriate to a user

• US 7,194,546 B2
• Filed: 04/17/2002
• Issued: 03/20/2007
• Est. Priority Date: 05/07/2001
• Status: Expired due to Fees

• Current Assignee: Honda Giken Kogyo Kabushiki Kaisha (Honda Motor Company)
• Original Assignee: Honda Giken Kogyo Kabushiki Kaisha (Honda Motor Company)
• Inventors: Takakura, Keiji, Kameoka, Michitada, Honjo, Masato
• Primary Examiner(s): Caldwell; Andrew
• Assistant Examiner(s): WILLETT, STEPHAN F
• Application Number:
  US10/123,521
• Publication Number:
  US 20020165940A1
• Time in Patent Office: 1,798 Days
• Field of Search: 709/229, 709/232, 709/246
• US Class Current: 709/229
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The invention provides a computer system which is related with a Web server for providing a Web site over the Internet. The computer system is configured to comprise customer type determining means for determining a customer type of a user based on a transition of the user'"'"'s content requests when the user is accessing the Web site and Web page providing means for providing an appropriate Web page for the user based on the determined customer type. According to the invention, it is possible to determine a customer type of a user while the user is accessing a Web site and present a Web page appropriate to that user based on the determined customer type of the user.

Claims

1. A computer system which is related with a Web server for providing a Web site with a Web page over the Internet, contents of the Web page being previously provided with numerical data for customer type identification, the computer system comprising:

a user ID storage for storing user IDs comprising a personal identification portion for identifying a user and a customer type identification portion for identifying a user type; and

a contents storage for storing contents in association with the numerical data for customer type identification of the contents,

wherein the computer system is programmed to read out the numerical data for customer type identification of contents from the contents storage when a user requests the contents, to perform operations on the numerical data for customer type identification to update a value of the customer type identification portion of the user ID of the user based on said user requested contents, to store the updated customer type identification portion in the user ID storage, to select a customer type from a predetermined number of possible customer types based on the updated value of the customer type identification portion of the user ID of the user who has requested the contents and to dynamically set a link to contents to be supplied to the user, depending on the selected customer type.

2. The computer system according to claim 1, wherein the provided Web page contains at least two frames on the browser screen;

wherein the contents requested by the user are displayed in a first frame of the browser screen; and

wherein the link dynamically set is displayed in a second frame of the browser screen.

3. The computer system according to claim 1, wherein the customer type identification portion of a user ID contains codes representing a plurality of customer types and customer type coefficients representing relationships between the user of the user ID and each of the customer types and the customer type identification data contain coefficients representing relationships between the contents and the plurality of customer types and the customer type coefficients contained in the customer type identification portion of the user ID and the coefficients associated with the contents which the user has requested are added to update the customer type identification portion.

4. A method for providing a Web site with a Web page over the Internet, by a computer system, contents of the Web page being previously provided with numerical data for customer type identification, the computer system comprising:

a user ID storage for storing user IDs comprising a personal identification portion for identifying a user and a customer type identification portion for identifying a user type; and

a contents storage for storing contents in association with the numerical data for customer type identification of the contents,

wherein the method comprising the steps of;

reading out the numerical data for customer type identification of contents from the contents storage when a user requests the content;

performing operations on the numerical data for customer type identification to update a value of the customer type identification portion of the user ID of the user based on said user requested contents;

storing the updated customer type identification portion in the user ID storage;

selecting a customer type from a predetermined number of possible customer types based on the updated value of the customer type identification portion of the user ID of the user who has requested the content; and

dynamically setting a link to contents to be supplied to the user, depending on the selected customer type.

5. The method according to claim 4, wherein the provided Web page contains at least two frames on the browser screen;

wherein the contents requested by the user are displayed in a first frame of the browser screen; and

wherein the link dynamically set is displayed in a second frame of the browser screen.

6. The method according to claim 4, wherein the customer type identification portion of a user ID contains codes representing a plurality of customer types and customer type coefficients representing relationships between the user of the user ID and each of the customer types and the customer type identification data contain coefficients representing relationships between the contents and the plurality of customer types and the customer type coefficients contained in the customer type identification portion of the user ID and the coefficients associated with the contents which the user has requested are added to update the customer type identification portion.