System and method for promoting the use of a selected software product having an adaptation module

• US 7,200,565 B2
• Filed: 04/17/2001
• Issued: 04/03/2007
• Est. Priority Date: 04/17/2001
• Status: Expired due to Fees

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Basson, Sara H., Zadrozny, Wlodek W., Kanevsky, Dimitri
• Primary Examiner(s): Jeanty; Romain
• Assistant Examiner(s): Jarrett; Scott L.
• Application Number:
  US09/836,152
• Publication Number:
  US 20030078828A1
• Time in Patent Office: 2,177 Days
• Field of Search: 705/10
• US Class Current: 705/7.32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method for promoting use of a product having an adaptation module is provided comprising the steps of: providing sample data of a person; accessing the sample data associated with the person; using the sample data to adapt the product to the person utilizing the adaptation module of the product; making the product available to the person; tracking use of the adapted product by the selected person; storing data in the person database as tracking data associated with the selected person; obtaining feedback data from the selected person regarding the selected person'"'"'s satisfaction with the product; storing the feedback data in the person database in association with the selected person; incorporating the tracking data and the feedback data associated with the selected person into an advertisement; and advertising the product.

Claims

1. A method for promoting use of a software product having an adaptation module, the method comprising the steps of:

selecting at least one software product to promote and selecting at least one person from a database by utilizing a predetermined selection criterion, wherein the predetermined selection criterion comprises endorser data;

determining whether the selected software product is one of an ASR (Automatic Speech Recognition) product, a recognition product, and a biometric product;

scanning a network for sample data related to the selected person based upon the determination and saving the sample data in a sample data database;

adapting, using the adaptation module, the selected product utilizing the corresponding sample data based on the determination step for the selected person, and transcribing a verbal sample of the sample data when the software product is an ASR product;

providing the adapted software product to the person for at least one of the person'"'"'s approval and use;

tracking the person'"'"'s usage of the software product;

negotiating an endorsement agreement with the person if the person is satisfied with the software product; and

promoting the person'"'"'s use of the software product using information collected about the person and information related to the endorsement agreement.

2. The method according to claim 1, wherein the step of selecting the person from a person database includes using stored data associated with the person, the associated data including the sample data associated with the person.

3. The method according to claim 1, wherein the step of selecting the one software product to promote includes selecting the software product from a plurality of software products available for promotion stored in a database.

4. The method according to claim 1, further comprising the steps of:

accessing a person database storing data associated with the selected at least one person, wherein the person database stores accessing data associated with the selected at least one person, the accessing data providing instructions for accessing the sample data;

retrieving accessing data associated with the selected person; and

accessing the sample data based on the retrieved accessing data.

5. The method according to claim 2, further comprising the steps of:

tracking use of the software product adapted to the selected person; and

storing data in the person database as tracking data associated with the selected person.

6. The method according to claim 5, further comprising the steps of:

obtaining feedback data from the selected person regarding the selected person'"'"'s satisfaction with the software product; and

storing the feedback data in the person database in association with the selected person.

7. The method according to claim 6, further comprising the steps of:

incorporating the tracking data and the feedback data associated with the selected person into an advertisement; and

advertising the product.

8. The method according to claim 2, further comprising the steps of:

scanning publicly available material for finding a name of a person not entered in the person database and data associated with a person having an entry in the person database;

updating the person database by adding a found name of a person not entered in the person database; and

updating the person database by adding data associated with a person having associated data stored in the database.

9. A system for promoting the use of a selected software product having an adaptation module, the system comprising:

a database for;

storing at least one software product to promote and information associated with at least one person; and

a server for;

selecting the at least one software product to promote and the at least

one person from the database by utilizing a predetermined selection criterion,

wherein the predetermined selection criterion comprises endorser data;

determining whether the selected software product is one of an ASR

(Automatic Speech Recognition) product, a recognition product, and a biometric product;

scanning a network for sample data related to the selected person based upon the determination and saving the sample data in a sample data database;

adapting the selected product utilizing the corresponding sample data based on the determination step for the selected person;

providing the adapted software product to the person for at least one of the person'"'"'s approval and use;

tracking the person'"'"'s usage of the software product;

negotiating an endorsement agreement with the person if the person is satisfied with the software product; and

promoting the person'"'"'s use of the software product using information collected about the person and information related to the endorsement agreement.

10. The system according to claim 9, further comprising a person database for storing the sample data in association with the selected person.

11. The system according to claim 9, wherein the server accesses a product database storing product data associated with at least one product, wherein for each product of the at least one product the product data includes instructions for using the product and adapting the product to a user, and wherein the server retrieves the product data associated with a product selected for promotion and uses the instructions included in the associated product data to adapt the selected product to the person.

12. The system according to claim 11, wherein the server further comprises a user interface for allowing an operator of the server to select at least one of a product for promotion and a person for promoting the selected product.

13. The system according to claim 9, wherein the data associated with the at least one person further includes contact data including information for one of providing data to the at least one person and providing the at least one person with access to data, and wherein the server uses the contact information for making the adapted product available to the at least one person.

14. The system according to claim 9, wherein the accessing data further includes recording instrumentation data for providing instructions to one of a device and an operator of a device for recording the sample data, and wherein the server uses the recording instrumentation data for providing instructions to one of a device and an operator of a device for recording the sample data.

15. The system according to claim 9, wherein the data associated with at least one person further includes associated persons data including accessing data for accessing sample data associated with at least one associated person, wherein the server uses the sample data associated with the at least one associated person to adapt the product to the at least one associated person.

16. The system according to claim 9, further comprising a person database update module, wherein the update module scans publicly available material for:

finding a name of a person not entered in the person database and enters the found name in the person database; and

finding data associated with a person already having associated data stored in the person database and adds the found data to the data associated with the person already having associated data stored in the person database.

17. A method for promoting the use of an automatic recognition software product, the method comprising:

selecting at least one software product to promote and selecting at least one person from a database by utilizing a predetermined selection criterion, wherein the predetermined selection criterion comprises endorser data;

determining whether the selected software product is one of an ASR (Automatic Speech Recognition) product, a recognition product, and a biometric product;

scanning a network for sample data related to the selected person based upon the determination and saving the sample data in a sample data database;

adapting the selected product utilizing the corresponding sample data based on the determination step for the selected person;

providing the adapted software product to the person for at least one of the person'"'"'s approval and use;

tracking the person'"'"'s usage of the software product;

negotiating an endorsement agreement with the person if the person is satisfied with the software product; and

promoting the person'"'"'s use of the software product using information collected about the person and information related to the endorsement agreement.