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Computerized auction system for use with multiple purchasing media

  • US 7,200,571 B1
  • Filed: 08/11/2000
  • Issued: 04/03/2007
  • Est. Priority Date: 09/21/1999
  • Status: Expired due to Fees
First Claim
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1. A computerized auction system comprising:

  • a database of auction items available for purchasing in accordance with a set of rules associated with an auction, said database including at least one auction item and program data for a plurality of incentive reward programs, the at least one auction item having a bid value, said program data including a program incentive reward media type for each of the plurality of incentive reward programs;

    an auction server operative to receive a request from a participant of a plurality of participants for displaying the auction items, said plurality of participants including at least two participants from different incentive reward programs, said participant associated with one of the plurality of incentive reward programs; and

    wherein the auction server reads the auction item, the bid value, and the program data, and converts the bid value to a display value having the program incentive reward media type of the incentive reward program associated with the participant.

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