Computer apparatus and methods supporting different categories of users
First Claim
1. A computer-implemented method enabling a first user to determine the viewing preferences of a second user comprising:
- providing access to electronically-stored content over the Internet via a central computer system having at least one processor and memory;
a first user specifying the viewing preferences of a second user for third party content, wherein the first user and second user are not the third party, comprising;
the first user specifying the second user'"'"'s content preferences through the selection of at least one content category from a collection of content categories of desirable content to be displayed to the at least one second user;
the first user specifying the second user'"'"'s advertisement preferences through the selection of at least one advertising category from a collection of advertising categories wherein the selection specifies undesirable advertisement for goods or services that should be precluded from display to the at least one second user;
the first user specifying the second user'"'"'s goods or services preferences through the selection of at least one good or service from a collection of goods or services categories wherein the selection specifies undesirable goods or services that should be precluded from purchase by the at least one second user;
presenting a content selection to said second user comprising at least one instance of desirable content;
the second user selecting an instance of desirable content;
selecting at least one advertisement which is not in the category of undesirable advertisement for goods or services; and
providing the selected advertisement for display to the second user in conjunction with the selected instance of the desirable content, thereby precluding display of advertisement for the undesirable categories of goods or services.
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Accused Products
Abstract
A central computer system preferably communicates with local computers of users over the Internet and stores account information of users. Preferably, users may interact with information provided by the central computer system or third party computer systems. The availability of such information is preferably controlled by a different user. The central system preferably stores data representing rewards available to the users as a result of interaction with such information. The users preferably may obtain products or services, in accordance with the stored rewards, wherein at least some of such products or services are promoted by a different user, which provides financing for at least some of the items obtained with the reward. Preferably, the central system includes administrative software that may provide monitoring and managing performance of the system, fraud detection, and management of the information available to the users.
96 Citations
19 Claims
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1. A computer-implemented method enabling a first user to determine the viewing preferences of a second user comprising:
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providing access to electronically-stored content over the Internet via a central computer system having at least one processor and memory; a first user specifying the viewing preferences of a second user for third party content, wherein the first user and second user are not the third party, comprising; the first user specifying the second user'"'"'s content preferences through the selection of at least one content category from a collection of content categories of desirable content to be displayed to the at least one second user; the first user specifying the second user'"'"'s advertisement preferences through the selection of at least one advertising category from a collection of advertising categories wherein the selection specifies undesirable advertisement for goods or services that should be precluded from display to the at least one second user; the first user specifying the second user'"'"'s goods or services preferences through the selection of at least one good or service from a collection of goods or services categories wherein the selection specifies undesirable goods or services that should be precluded from purchase by the at least one second user; presenting a content selection to said second user comprising at least one instance of desirable content; the second user selecting an instance of desirable content; selecting at least one advertisement which is not in the category of undesirable advertisement for goods or services; and providing the selected advertisement for display to the second user in conjunction with the selected instance of the desirable content, thereby precluding display of advertisement for the undesirable categories of goods or services. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer readable medium storing instructions, enabling a first user to determine the viewing preferences of a second user, that when executed cause a central computer to perform the steps comprising:
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providing access to electronically-stored content over the Internet via the central computer system having at least one processor and memory; a first user specifying the viewing preferences of a second user for third party content, wherein the first user and second user are not the third party, comprising; the first user specifying the second user'"'"'s content preferences through the selection of at least one content category from a collection of content categories of desirable content to be displayed to the at least one second user; the first user specifying the second user'"'"'s advertisement preferences through the selection of at least one advertising category from a collection of advertising categories wherein the selection specifies undesirable advertisement for goods or services that should be precluded from display to the at least one second user; the first user specifying the second user'"'"'s goods or services preferences through the selection of at least one good or service from a collection of goods or services categories wherein the selection specifies undesirable goods or services that should be precluded from purchase by the at least one second user; presenting a content selection to said second user comprising at least one instance of desirable content; the second user selecting an instance of desirable content; selecting at least one advertisement which is not in the category of undesirable advertisement for goods or services; and providing the selected advertisement for display to the second user in conjunction with the selected instance of the desirable content, thereby precluding display of advertisement for the undesirable categories of goods or services. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15)
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16. A central computer system enabling a first user to determine the viewing preferences of a second user comprising:
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at least one processor, memory and content; a software module that electronically enables providing access to electronically-stored content over the Internet; a software module that electronically enables a first user to specify the viewing preferences of a second user for third party content, wherein the first user and second user are not the third party, comprising; a software module that electronically enables the first user to specify the second user'"'"'s content preferences through the selection of at least one content category from a collection of content categories of desirable content to be displayed to the at least one second user; a software module that electronically enables the first user to specify the second user'"'"'s advertisement preferences through the selection of at least one advertising category from a collection of advertising categories wherein the selection specifies undesirable advertisement for goods or services that should be precluded from display to the at least one second user; a software module that electronically enables the first user to specify the second user'"'"'s goods or services preferences through the selection of at least one good or service from a collection of goods or services categories wherein the selection specifies undesirable goods or services that should be precluded from purchase by the at least one second user; a software module that electronically enables presenting a content selection to such second user comprising at least one instance of desirable content; a software module that electronically enables the second user to select an instance of desirable content; a software module that electronically enables the selection of at least one advertisement which is not in the category of undesirable advertisement for goods or services; and a software module that electronically enables providing the selected advertisement for display to the second user in conjunction with the selected instance of the desirable content, thereby precluding display of advertisement for the undesirable categories of goods or services. - View Dependent Claims (17, 18, 19)
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Specification