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System and method for selective insertion of content into streaming media

  • US 7,203,758 B2
  • Filed: 10/19/2001
  • Issued: 04/10/2007
  • Est. Priority Date: 10/19/2000
  • Status: Expired due to Term
First Claim
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1. A method for server side insertion of content into streaming media including the steps ofproviding a streaming server;

  • associating an insertion plugin with the streaming server;

    generating a command which includes indicia for locating content desired by a user and indicia for locating a source for content to be inserted; and

    removing and replacing by the insertion plugin, in response to a signal associated with the content desired by the user, packets of content to be inserted for packets of the content desired by the user without requiring a re-buffering between the packets of content to be inserted and the content desired by the user; and

    adjusting the time of at least one packet of content to be inserted to match the time of at least one substituted packet of content desired by the user,wherein the substituting step is carried out an edge server.

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