System for linking from object to remote resource
First Claim
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1. An apparatus including a watermark detector and a watermark-related software program, operable to transmit a packet of data to a remote system, said packet of data comprising (a) an identifier of said software program, and (b) at least a portion of a detected watermark.
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Accused Products
Abstract
A machine readable code (e.g., digital watermark or bar code) conveyed with objects is used in establishing links to associated electronic resources, such as web pages. The object can be physical (e.g., a magazine page) or electronic (e.g., music data). The associated electronic resource can be a web site from which goods or services (e.g., music) may be offered for sale.
269 Citations
8 Claims
- 1. An apparatus including a watermark detector and a watermark-related software program, operable to transmit a packet of data to a remote system, said packet of data comprising (a) an identifier of said software program, and (b) at least a portion of a detected watermark.
- 4. An apparatus including a watermark detector and a watermark-related software program, operable to transmit a packet of data to a remote system, said packet of data comprising (a) a context or environment identifier, and (b) at least a portion of a detected watermark.
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7. A networked computer system, responsive to watermark data sent from a software program on a remote computer, to initiate delivery of advertisement data to said remote computer.
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8. A networked computer system, responsive to watermark data sent from a software program on a remote computer, to initiate delivery of updated software to said remote computer.
Specification