Criteria based marketing for telephone directory assistance

• US 7,212,615 B2
• Filed: 05/31/2002
• Issued: 05/01/2007
• Est. Priority Date: 05/31/2002
• Status: Active Grant

• Current Assignee: Jingle Networks Incorporated (Marchex Incorporated)
• Original Assignee: Jingle Networks Incorporated (Marchex Incorporated)
• Inventors: Wolmuth, Scott
• Primary Examiner(s): Nguyen; Quynh H.
• Application Number:
  US10/063,990
• Publication Number:
  US 20030223563A1
• Time in Patent Office: 1,796 Days
• Field of Search: 379/88.22, 379/93.12, 379/114.05, 379/114.1, 379/114.11, 379/114.12, 379/114.13
• US Class Current: 379/88.22
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/4931 Directory assistance systems

Abstract

The current invention is a system for providing telephone directory assistance service in which a telephone user calls to the system and the system will, based on the requested number or type of service, hear a recorded advertisement. The advertisements are selected from a databank according to selection criteria, which may include any number of advertisements. After the advertising announcement is completed, the directory assistance call is processed as usual. The selection criteria can include the use of SIC codes.

Claims

1. A method for providing directory assistance information in a public telecommunication network accessed by a toll-free number, the network comprising a customer station and a call processing station, the method comprising:

at the customer station,

dialing a telephone number used for accessing the call processing station;

setting up a call connection from the customer station to the call processing station;

providing a request for information relating to a telephone number for a specific provider of goods or services;

at the call processing station,

receiving the request for information from the customer station;

examining the request for information to identify a category associated with the specific provider of goods or services;

automatically selecting an advertisement categorized within the category;

receiving the selected advertisement from a stored media;

forwarding the selected advertisement to the customer station; and

at the customer station, receiving the selected advertisement.

2. The method of claim 1, further comprising:

querying a database to determine the selected advertisement, the querying using as at least one query parameter from the examining the request for information.

3. The method of claim 2, wherein the query parameter is a geographic location component of the specific provider of goods or services in the request for information.

4. The method of claim 2, wherein the query parameter is a name of a business that is the specific provider of goods or services.

5. The method of claim 2, wherein the query parameter is a general type of business associated with the specific provider of goods or services specified in the request for information.

6. The method of claim 2, wherein the query parameter is a description of a product or service.

7. The method of claim 2, wherein the query parameter is a code associated with the specific provider of goods or services related to the request for information.

8. The method of claim 7, wherein the code is a Standard Industry Classification (SIC) code of the specific provider of the goods or services related to the request for information.

9. The method of claim 2, wherein the query parameter is the telephone number associated with the specific provider associated with the request for information.

10. The method of claim 9, wherein the query parameter is a SIC code associated with the telephone number associated with the specific provider.

11. The method of claim 1, further comprising:

causing the advertisement to be played to the customer station in an audible form.

12. The method of claim 1, further comprising:

causing the advertisement to be played to the customer station in a visual form.

13. The method of claim 1, wherein the automatically selecting an advertisement further comprises:

automatically selecting the advertisement based on an additional criteria including at least one of geographic location for the customer station or a telephone number for the customer station.

14. The method of claim 1, further comprising:

providing access to a service associated with the selected advertisement.

15. The method of claim 14, further comprising:

connecting the customer station to a telephone number associated with the selected advertisement.

16. The method of claim 15 wherein the connecting is performed only after optionally prompting the user of the customer station.

17. The method of claim 16, wherein the connecting to a telephone number associated with the selected advertisement is provided at reduced cost as compared to a standard cost for a request for directory information associated with a telecommunication service provider.

18. The method of claim 16, wherein the connecting to a telephone number associated with the selected advertisement is provided without cost to the user of the customer station.

19. The method of claim 1, further comprising:

querying a database to determine the selected advertisement, the querying using the associated category identified from the request as at least one database query parameter.

20. The method of claim 19, wherein the database query furthermore returns an optional intercept parameter associated with the selected advertisement, wherein the optional intercept parameter is used to determine whether the user of the customer station is to be prompted to request access to a service associated with the advertisement.

21. The method of claim 1, further comprising:

querying a database to determine the selected advertisement, the querying using the associated category determined from the request and a location associated with the customer station as database query parameters.

22. The method of claim 1, further comprising:

connecting the customer station to a telephone number for the specific provider associated with the request for information.

23. The method as in claim 1 wherein the request for information relating to a telephone number for a specific provider of goods or services does not inherently determine the category.

24. A system for providing access to directory assistance information for a public network via a toll-free number, the system comprising:

a customer station including call connection circuitry; and

a call processing station that operates to receive a request for directory assistance information from the customer station, examine the request for directory assistance information to identify a category associated with a specific provider of goods or services, automatically select an advertisement categorized within the category and selectively forward the selected advertisement to the customer station.

25. The system of claim 24, the customer station further comprising:

a user input device to obtain a telephone number used for accessing the call processing station;

a transmitter that operates to transmit the request for directory assistance information received from the user, wherein the call connection circuitry operates to set up a call connection from the customer station to the call processing station via the toll-free number; and

a first a receiver that operates to receive the selected advertisement.

26. The apparatus of claim 25, wherein the query parameter is a geographic location component of the specific provider of goods or services in the request for information.

27. The system of claim 24, the call processing station further comprising:

a second receiver that operates to receive the request for directory assistance information from the customer station; and

a processor that operates to retrieve the selected advertisement from a stored media.

28. The system of claim 24, further comprising:

a database apparatus that operates to process a query to determine the selected advertisement, the query having at least one query parameter derived from the request for directory assistance information.

29. The system of claim 28, wherein the query parameter is a name of a business that is the specific provider of the goods or the services.

30. The system of claim 28, wherein the query parameter is a description of a good or service.

31. The system of claim 28, wherein the query parameter is a code associated with the request for directory assistance information related to a provider of one of goods and services.

32. The system of claim 31, wherein the code is a Standard Industry Classification (SIC) code.

33. The system of claim 28, wherein the query parameter is the telephone number associated with the specific provider associated with the request for directory assistance information.

34. The system of claim 33, wherein the query parameter is a SIC code associated with the telephone number associated with the specific provider.

35. The system of claim 24, further comprising:

an audio output device that operates to cause the advertisement to be played to the customer station in an audible form.

36. The system of claim 24, further comprising:

a visual output device that operates to cause the advertisement to be displayed at the customer station.

37. The system of claim 24, wherein the processor further automatically selects the advertisement based on a telephone number requested by the user.

38. The system of claim 24, wherein the call processing station further provides access to a service associated with the selected advertisement.

39. The system of claim 38, wherein the customer station is selectively connected to a telephone number associated with the selected advertisement.

40. The system of claim 39 wherein the customer station is connected to the service provider associated with the selected advertisement only after prompting the user.

41. The system of claim 24, wherein the database further determines the selected advertisement by using the associated category identified from the request for directory assistance information as at least one database query parameter.

42. The system of claim 41, wherein the database query returns an optional intercept parameter associated with the selected advertisement, and the optional intercept parameter is used to determine whether the user of the customer station is to be prompted to request access to a service associated with the selected advertisement.

43. The system of claim 24, wherein the database further determines the selected advertisement by using the associated category determined from the request for directory assistance information and a location associated with the customer station as database query parameters.

44. The system of claim 24, wherein the customer station is selectively connected to a telephone number for the specific provider associated with the request for information.

45. The system of claim 44, wherein the connection is provided at reduced cost as compared to a standard cost for a request for directory assistance information associated with a telecommunication service provider.

46. The system of claim 44, wherein the connection is provided without cost to the user of the customer station.

47. The system of claim 24, wherein the request for directory assistance information relating to a telephone number for the specific provider of the goods or the services does not inherently determine the category.