System and method for identifying desirable subscribers
First Claim
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1. A method for identifying a subscriber as desirable to receive an advertisement based on information relating to the subscriber'"'"'s use of media programming delivered to the subscriber by a media delivery network, the method comprising:
- collecting subscriber data about the subscriber'"'"'s use of the media programming, collecting the subscriber data comprising;
i) identifying a command of interest from the subscriber;
ii) forming an event record that comprises the command of interest and a time associated with the command of interest;
transmitting the event record to a merge processor;
merging the event record with data describing the media programming delivered over the media delivery network to form event timelines which describe the programming selected by the subscriber over a period of time;
matching data from the event timelines with at least one relevant criteria describing which subscribers are desirable for receiving the advertisement; and
if data from the event timelines matches the at least one relevant criteria, then identifying the subscriber as a desirable subscriber to receive the advertisement.
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Abstract
Systems and methods for identifying a desirable subscriber by utilizing past subscriber content choices as well as subscriber is described. In one embodiment of the present invention, a content-access information database and a subscriber attribute database are merged to create a subscriber information database. A data analyzer, such as a data-mining application, provides tools for identifying desirable subscribers within the merged database.
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Citations
26 Claims
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1. A method for identifying a subscriber as desirable to receive an advertisement based on information relating to the subscriber'"'"'s use of media programming delivered to the subscriber by a media delivery network, the method comprising:
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collecting subscriber data about the subscriber'"'"'s use of the media programming, collecting the subscriber data comprising; i) identifying a command of interest from the subscriber; ii) forming an event record that comprises the command of interest and a time associated with the command of interest; transmitting the event record to a merge processor; merging the event record with data describing the media programming delivered over the media delivery network to form event timelines which describe the programming selected by the subscriber over a period of time; matching data from the event timelines with at least one relevant criteria describing which subscribers are desirable for receiving the advertisement; and if data from the event timelines matches the at least one relevant criteria, then identifying the subscriber as a desirable subscriber to receive the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-readable medium on which is encoded instructions for performing the following:
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collecting subscriber data about the subscriber'"'"'s use of the media programming, collecting the subscriber data comprising; i) identifying a command of interest from the subscriber; ii) forming an event record that comprises the command of interest and a time associated with the command of interest; transmitting the event record to a merge processor; merging the event record with data describing the media programming delivered over the media delivery network to form event timelines which describe the programming selected by the subscriber over a period of time; matching data from the event timelines with at least one relevant criteria describing which subscribers are desirable for receiving the advertisement; and if data from the event timelines matches the at least one relevant criteria, then identifying the subscriber as a desirable subscriber to receive the advertisement. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for identifying a subscriber as desirable to receive an advertisement based on information relating to the subscriber'"'"'s use of media programming delivered to the subscriber by a media delivery network, the system comprising:
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a programming content database, the programming content database comprising data describing the media programming delivered over the media delivery network; a subscriber-action database, the subscriber-action database comprising subscriber-action data about the subscriber'"'"'s selection and use of the media delivery network, the subscriber-action data comprising at least one event record that comprises a command of interest and a time associated with the command of interest; a merge processor connected via means for communication with the programming content database, and the subscriber-action database, the merge processor for forming at least one event timeline which describes the media programming selected by the subscriber over a period of time by merging data from the programming content database with data from the subscriber-action database; a subscriber attribute database, the subscriber attribute database comprising at least one relevant criteria describing which subscribers are desirable for receiving the advertisement; and a data analyzer connected via means for communication to the subscriber attribute database and the merge processor, the data analyzer for matching data from the subscriber attribute database with data from event timelines to identify a desirable subscriber to receive the advertisement. - View Dependent Claims (22, 23, 24, 25, 26)
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Specification