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System and method for insertion and modification of advertisements

  • US 7,231,651 B2
  • Filed: 06/18/2001
  • Issued: 06/12/2007
  • Est. Priority Date: 06/18/2001
  • Status: Expired due to Term
First Claim
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1. A method of delivering advertising and/or commercials to a user, viewer, or consumer via composite images displayed to the user, viewer, or consumer through a media display device, comprising the steps of:

  • displaying a program; and

    inserting, while said program is being displayed, an advertisement into a selected portion of the displayed program, said advertisement being displayed in a manner appropriate to a content of the displayed program so that the advertisement appears to be a part of said contentwherein said program is an interactive program, said program having several possible paths, said paths being determined by responses by the user, viewer, or consumer to said content, and wherein said advertisement is updated based on said responses to said content, said responses to said content being submitted by the user, viewer, or consumer, via an interface device.

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