Method and apparatus to invoke a shopping ticker
First Claim
1. A method performed by an interactive television system, the method comprising:
- presenting a television program provided via a television program signal on a display screen;
receiving, after the television program has begun being presented on the display screen, a specifically-designated user command for making a purchase;
determining, in direct response to receiving the specifically-designated user command, whether an interactive commerce opportunity is explicitly provided for the television program; and
in response to said interactive commerce opportunity not being explicitly provided;
determining whether a context trigger has been previously received with the television program; and
in response to a context trigger having been previously received with the television program, superimposing a ticker over the presented television program, the ticker comprising a context-sensitive advertisement related to the television program, the advertisement being selected based on the context trigger.
13 Assignments
0 Petitions
Accused Products
Abstract
A shopping ticker can be invoked when the viewer presses a BUY button on a remote control while a television program is being shown. The television program, which can be a commercial, may not necessarily have an interactive commerce opportunity originally associated with it. However, instead of ignoring a signal sent from the remote control when the BUY button is pressed, the signal is processed to invoke the shopping ticker. The shopping ticker can include advertisements, links to e-commerce opportunities (including merchant web sites), product information, or other information that may be potentially useful to help initiate a transaction with the viewer, including context-sensitive shopping information that is related to the subject matter of the television program. A commerce opportunity is thus created in a situation where there originally would not have been such an opportunity and where the viewer'"'"'s remote control action would otherwise have been ignored.
168 Citations
37 Claims
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1. A method performed by an interactive television system, the method comprising:
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presenting a television program provided via a television program signal on a display screen; receiving, after the television program has begun being presented on the display screen, a specifically-designated user command for making a purchase; determining, in direct response to receiving the specifically-designated user command, whether an interactive commerce opportunity is explicitly provided for the television program; and in response to said interactive commerce opportunity not being explicitly provided; determining whether a context trigger has been previously received with the television program; and in response to a context trigger having been previously received with the television program, superimposing a ticker over the presented television program, the ticker comprising a context-sensitive advertisement related to the television program, the advertisement being selected based on the context trigger. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An article of manufacture, comprising:
a machine-readable medium having instructions stored thereon to; detect activation by a user of a specifically-designated button on a user input device for making a purchase while showing a full-screen presentation of a television program; determine, in direct response to activation of said specifically-designated button, whether an interactive commerce opportunity is explicitly provided for the television program; and in response to said interactive commerce opportunity not being explicitly provided; determine whether a context trigger has been previously received with the television program; and in response to a context trigger having been previously received with the television program, superimpose a ticker over the presented television program, the ticker comprising a context-sensitive advertisement selected based on the context trigger. - View Dependent Claims (15, 16, 17, 18)
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19. An apparatus, comprising:
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a means for detecting activation by a user of a button on a user input device for making a purchase while showing a full-screen presentation of a television program; a means for determining, in direct response to activation of said button, whether an interactive commerce opportunity is explicitly provided for the television program; and a means for determining, in response to said interactive commerce opportunity not being explicitly provided, whether a context trigger has been previously received with the television program and, in response to a context trigger having been previously received with the television program, displaying a ticker in connection with the presented television program, the ticker comprising a context-sensitive advertisement selected using the context trigger. - View Dependent Claims (20, 21)
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22. An apparatus for a video casting system, the apparatus comprising:
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at least one communication interface to receive a signal having a television program; an output section to display a presentation of the television program; a wireless interface to detect activation of a specifically-designated button on a user input device to make a purchase during the presentation of the television program; a storage medium coupled to the wireless interface to store a software program; a processor, coupled to the storage medium and to the communication and wireless interfaces, to cooperate with the software program to determine, in direct response to activation of said specifically-designated button, whether an interactive commerce opportunity is explicitly provided for the television program; and
in response to said interactive commerce opportunity not being explicitly provided;determine whether a context trigger has been previously received with the television program; and in response to a context trigger having been previously received with the television program, display a ticker on the presented television program, the ticker comprising a context-sensitive advertisement selected based on the context trigger. - View Dependent Claims (23, 24, 25)
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26. A video casting system, comprising:
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a source of ticker data; and an apparatus coupled to the source, the apparatus including; at least one communication interface to receive a signal having a television program; an output section to display a presentation of the television program; a wireless interface to receive a user command during the presentation of the television program; a storage medium coupled to the wireless interface to store a software program; a processor, coupled to the storage medium and to the communication and wireless interfaces, to cooperate with the software program to determine, in direct response to activation of said user command, whether an interactive commerce opportunity is explicitly provided for the television program in response to the user command; and in response to said interactive commerce opportunity not being explicitly provided, superimpose a ticker over the presented television program, the ticker comprising a context-sensitive advertisement selected based on a previously-received context trigger. - View Dependent Claims (27, 28, 29)
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30. A method usable in a video casting system, the method comprising:
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receiving a signal having a television program and showing a full-screen presentation of the television program on a display screen, wherein the display screen comprises at least a part of a television for the video casting system, wherein a client terminal for the television is coupled to the display screen, wherein the video casting system includes a plurality of sources, which provide ticker data for a ticker capable of being rendered on the display screen, the plurality of sources being communicatively coupled to a plurality of broadcast centers, wherein at least one of the broadcast centers is coupled to a server capable to provide the ticker data from the sources to the client terminal, and wherein the video casting system is capable to provide the ticker data to the client terminal via different communication channels, including at least one of a plurality of television broadcast channels, an out-of-band channel, and a communication channel with a communication network; receiving a user command at the client terminal; detecting activation by a user during the presentation of the television program of a specifically-designated button on a user input device for making a purchase; determining, in direct response to said activation, whether an interactive commerce opportunity is explicitly provided for the television program; and in response to said interactive commerce opportunity not being explicitly provided, superimposing a scrolling ticker over the presented television program, the ticker comprising a context-sensitive advertisement that is horizontally or vertically scrolled through a center-focus area of the ticker. - View Dependent Claims (31, 32)
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33. A video casting system, comprising:
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a source of ticker data including; a feed server to receive a plurality of feeds of ticker data and having a feed engine to manipulate the ticker data received from the feeds; a production server coupled to the feed server to receive the ticker data manipulated by the feed engine, and coupled to a database having tables for the manipulated ticker data received from the feed server, the production server being capable to change a format of the manipulated ticker data to a format compatible with client terminals configured to present a screen interface on a display screen; and a distribution server to send the manipulated ticker data having the format compatible with the client terminals; and an apparatus coupled to the distribution server of the source, the apparatus including; at least one communication interface to receive a signal having a television program; an output section to display a full-screen presentation of the television program; a wireless interface to receive a user command during said full-screen presentation of the television program; a storage medium coupled to the wireless interface to store a software program; a processor, coupled to the storage medium and to the communication and wireless interfaces, to cooperate with the software program to determine, in direct response to said user command, whether an interactive commerce opportunity is explicitly provided for the user command in the television program and, in response to said interactive commerce opportunity not being explicitly provided, determine whether a context trigger has been previously received with the television program and, in response to a context trigger having been previously received with the television program, superimpose a ticker over the presented television program, the ticker comprising a context-sensitive advertisement selected based on the context trigger. - View Dependent Claims (34, 35, 36, 37)
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Specification