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Competition entry via label

  • US 7,243,835 B2
  • Filed: 04/02/2004
  • Issued: 07/17/2007
  • Est. Priority Date: 05/25/1999
  • Status: Expired due to Fees
First Claim
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1. A product label provided on a product item for enabling entry to a competition, the product label comprising:

  • machine-readable coded data indicative of at least an identity of the label and being uniquely indicative of the product item, said machine-readable coded data being readable by a sensing device as the sensing device is moved across the product label, thereby to produce interaction data for enabling the competition entry;

    human-readable information pertaining to the competition, the human-readable information being at least partially coincident with the machine-readable coded data, the human-readable information including at least one field element that has a corresponding zone defined in relation to it in a page description stored in a remote computer system; and

    wherein the product label is attached to the product item.

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