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Internet advertising system and method

DC CAFC
  • US 7,249,059 B2
  • Filed: 07/11/2002
  • Issued: 07/24/2007
  • Est. Priority Date: 01/10/2000
  • Status: Expired due to Fees
First Claim
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1. A computer system allowing a third party professional to manage, create and publish customized electronic advertisements, for a seller, to internet media venues owned or controlled by other than the seller and other than the third party professional, comprising:

  • a first interface to the computer system through which each of the internet media venues is prompted to input presentation rules for the internet media venue for displaying electronic advertisements on the internet media venue;

    a first database storing the presentation rules input by the internet media venues through the first interface;

    a second interface to the computer system through which a seller is prompted to input information identifying the seller; and

    a second database storing the identifying information input by the seller through the second interface;

    a third interface to the computer system through which the third party professional is prompted to input information to select one or more of the internet media venues and prompted to input information to create an electronic advertisement for the seller for publication to the selected internet media venues;

    a third database storing the information input by the third party professional through the third interface; and

    a computer controller of the computer system processing and publishing the electronic advertisement to one or more of the selected internet media venues whereby the electronic advertisement is displayed on the one or more of the selected internet media venues in compliance with the presentation rules of the internet media venue.

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