System and method for creating customized catalogues
First Claim
1. A method for producing a customized catalogue comprising pages for a catalogue retailer for delivery to a targeted recipient comprising:
- acquiring targeted recipient data, wherein the targeted recipient data comprises historical transaction data specific to the targeted recipient, and wherein the historical transaction data relates to transactions between the targeted recipient and the catalogue retailer;
creating a targeted recipient profile from the targeted recipient data;
applying an offering rule to the targeted recipient profile to select a set of selected offerings from offerings stored in an offerings database;
applying a ranking rule to the set of selected offerings to create an ordered set of selected offerings, wherein the ordered set of selected offerings comprises a first selected offering and a second selected offering;
acquiring a first product asset associated with the first selected offering;
applying a page allocation rule to allocate a first space within a page of the customized catalogue for the first set of product assets associated with the first selected offering, wherein the page comprises a page space and wherein the page allocation rule does not utilize a page template;
acquiring a second product asset associated with the second selected offering;
determining a remaining space on the page, wherein the remaining space comprises the page space less than the first allocated space;
applying the page allocation rule to allocate a second space within the remaining space of the page of the customized catalogue for the second product asset associated with the second selected offering;
generating a customized catalogue specification file for the targeted recipient, wherein the customized catalogue specification comprises the first product asset, the second product asset, the first allocated space and the second allocated space; and
printing the customized catalogue using the customized catalogue specification file.
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Accused Products
Abstract
A system and method for creating customized publications. Publication content is selected based on rules that associate particular content with customer profiles of individual recipients. In an exemplary embodiment, the customized publication is a product catalogue, the particular content is product information, and the recipients are customers. A rules engine associates the customer profile with a set of products comprising an offering. The rules engine determines which customers are to receive a custom customized catalogue, the size of the customized catalogue a customer is to receive, and the content of the customized catalogue for each recipient.
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Citations
43 Claims
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1. A method for producing a customized catalogue comprising pages for a catalogue retailer for delivery to a targeted recipient comprising:
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acquiring targeted recipient data, wherein the targeted recipient data comprises historical transaction data specific to the targeted recipient, and wherein the historical transaction data relates to transactions between the targeted recipient and the catalogue retailer; creating a targeted recipient profile from the targeted recipient data; applying an offering rule to the targeted recipient profile to select a set of selected offerings from offerings stored in an offerings database; applying a ranking rule to the set of selected offerings to create an ordered set of selected offerings, wherein the ordered set of selected offerings comprises a first selected offering and a second selected offering; acquiring a first product asset associated with the first selected offering; applying a page allocation rule to allocate a first space within a page of the customized catalogue for the first set of product assets associated with the first selected offering, wherein the page comprises a page space and wherein the page allocation rule does not utilize a page template; acquiring a second product asset associated with the second selected offering; determining a remaining space on the page, wherein the remaining space comprises the page space less than the first allocated space; applying the page allocation rule to allocate a second space within the remaining space of the page of the customized catalogue for the second product asset associated with the second selected offering; generating a customized catalogue specification file for the targeted recipient, wherein the customized catalogue specification comprises the first product asset, the second product asset, the first allocated space and the second allocated space; and printing the customized catalogue using the customized catalogue specification file. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for producing a customized catalogue comprising pages for a catalogue retailer for delivery to a targeted recipient comprising:
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acquiring targeted recipient data, wherein the targeted recipient data comprises historical transaction data specific to the targeted recipient, and wherein the historical transaction data relates to transactions between the taraeted recipient and the catalogue retailer; Creating a targeted recipient profile from the targeted recipient data; establishing a catalogue rule; applying the catalogue rule to the targeted recipient profile to make a determination whether to product the customized catalogue for the targeted recipient; applying the catalogue rule to the targeted recipient profile to make a determination of the number of pages in the targeted recipient'"'"'s customized catalogue; applying an offering rule to the targeted recipient profile to select a set of offerings from offerings stored in an offerings database; applying a ranking rule to the set of selected offerings to create an ordered set of selected offerings, wherein the ordered set of selected offerings comprises a first selected offering and a second selected offering; acquiring a first product asset associated with the first selected offering; applying a page allocation rule to allocate a first space within a page of the customized catalogue for the first set of product assets associated with the first selected offering, wherein the page comprises a page space and wherein the page allocation rule does not utilize a page template; acquiring a second product asset associated with the second selected offering; determining a remaining space on the page, wherein the remaining space comprises the page space less than the first allocated space; applying the page allocation rule to allocate a second space within the remaining space of the page of the customized catalogue for the second product asset associated with the second selected offering; generating a customized catalogue specification file for the targeted recipient, wherein the customized catalogue specification comprises the first product asset, the second product asset, the first allocated space and the second allocated space; and printing the customized catalogue using the customized catalogue specification file. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A customized catalogue publication system for producing a customized catalogue comprising pages for a catalogue retailer for delivery to a targeted recipient comprising:
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a targeted recipient record, wherein the targeted recipient record comprises historical transaction data relating to a targeted recipient, and wherein the historical transaction data relates to transactions between the targeted recipient and the catalogue retailer; an offerings database, wherein the offerings database comprises offerings and wherein an offering is associated with a product assest; a profiler, wherein the profiler is adapted to create a targeted recipient profile from the targeted recipient data; and a rules engine adapted for; applying an offering rule to the targeted recipient profile to select a set of selected offerings from the offerings stored in an offerings database; applying a ranking rule to the set of selected offerings to create an ordered set of selected offerings, wherein the ordered set of selected offerings comprises a first selected offering and a second selected offering; acquiring a first product asset associated with the first selected offering; applying a page allocation rule to allocate a first space within a page of the customized catalogue for the first set of product asset associated with the first selected offering, wherein the page comprises a page space and wherein the page allocation rule does not utilize a page template; acquiring a second product asset associated with the second selected offering; determining a remaining space on the page, wherein remaining space comprises the page space less than the first allocated space; applying the page allocation rule to allocate a second space within the remaining space of the page of the customized catalogue for the second product asset associated with the second selected offering; and generating a customized catalogue specification file for the targeted recipient, wherein the customized catalogue specification comprises the first product asset, the second product asset, the first allocated space and the second allocated space; and a printing system adapted to receive the customized catalogue specification file and print the customized catalogue according to the customized catalogue specification file. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43)
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Specification