System and method for utilizing EPG database for modifying advertisements
First Claim
1. A method for displaying an advertisement in an electronic program guide (EPG) comprising the steps of:
- storing television schedule information including time, date, and channel information for a plurality of television programs in a television schedule information database local to a viewer;
local to the viewer, receiving a telecast advertisement via a television signal, wherein the telecast advertisement comprises a first plurality of advertisement information for a television program;
local to the viewer, selecting a second plurality of advertisement information from the local television schedule information database including one or more of the time, date, and channel information for the television program;
local to the viewer, inserting the second plurality of advertisement information into the received telecast advertisement to form a modified advertisement; and
displaying the modified advertisement in the EPG on a screen, wherein displaying the modified advertisement comprises displaying the first plurality of advertisement information and the second plurality of advertisement information.
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Accused Products
Abstract
A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show'"'"'s program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.
In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
89 Citations
38 Claims
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1. A method for displaying an advertisement in an electronic program guide (EPG) comprising the steps of:
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storing television schedule information including time, date, and channel information for a plurality of television programs in a television schedule information database local to a viewer; local to the viewer, receiving a telecast advertisement via a television signal, wherein the telecast advertisement comprises a first plurality of advertisement information for a television program; local to the viewer, selecting a second plurality of advertisement information from the local television schedule information database including one or more of the time, date, and channel information for the television program; local to the viewer, inserting the second plurality of advertisement information into the received telecast advertisement to form a modified advertisement; and displaying the modified advertisement in the EPG on a screen, wherein displaying the modified advertisement comprises displaying the first plurality of advertisement information and the second plurality of advertisement information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 33, 34)
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17. An interactive electronic program guide (EPG) system comprising:
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a first database local to a viewer for storing television schedule information including time, date, and channel information for a plurality of television programs; a second database local to the viewer for storing advertisement data, wherein the second database includes a first plurality of advertisement information for a television program and the first database includes a pointer associated with an entry in the second database so that one or more of the time, date, and channel information for the television program are selected as a second plurality of advertisement information and inserted into a respective advertisement data associated with the entry in the second database to form a modified advertisement; and a display screen for displaying the modified advertisement, wherein the modified advertisement displayed on the display screen comprises the first plurality of advertisement information and the second plurality of advertisement information. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 35, 36)
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32. A computer readable medium having stored thereon a set of instructions including instruction for displaying an advertisement in an electronic program guide (EPG), the instructions, when executed by a microprocessor, cause the microprocessor to perform the steps of:
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storing television schedule information including time, date, and channel information for a plurality of television programs in a television schedule information database local to a viewer; local to the viewer, receiving a telecast advertisement via a television signal, wherein the telecast advertisement comprises a first plurality of advertisement information for a television program; local to the viewer, selecting a second plurality of advertisement information from the local television schedule information database including one or more of the time, date, and channel information for the television program; local to the viewer, inserting the second plurality of advertisement information into the received telecast advertisement to form a modified advertisement; and displaying the modified advertisement in the EPG on a screen, wherein displaying the modified advertisement comprises displaying the first plurality of advertisement information and the second plurality of information. - View Dependent Claims (37, 38)
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Specification