System, method, and architecture for implementing a business Ifiniti on an information network

• US 7,269,572 B2
• Filed: 12/05/2001
• Issued: 09/11/2007
• Est. Priority Date: 12/05/2000
• Status: Expired due to Fees

• Current Assignee: Larry Morrow
• Original Assignee: Larry Morrow
• Inventors: Morrow, Larry
• Primary Examiner(s): Laneau; Ronald
• Application Number:
  US10/006,595
• Publication Number:
  US 20030130896A1
• Time in Patent Office: 2,106 Days
• Field of Search: 705/26, 705/27, 705/14
• US Class Current: 705/27.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

The invention is a business system that incorporates Affinity organizations and secondary affinity organizations to secure subscribers as buyers for affiliate organization products. In one embodiment, purchases are made through a customizable purchasing platform that, when visited by a subscriber, appears to be a web site administered by the subscriber'"'"'s partner.

Claims

1. A business system, comprising:

a business organization;

a first Affinity partner being an existing organization having subscribers and having a customizable purchasing platform remote from the business organization;

a plurality of affiliate organization providers remote from the first Affinity partner each enabled to identify a purchasing said subscriber, provide a good or a service for purchase to the subscriber, and provide residual to the business organization as a function of the subscriber purchases;

wherein the business organization is enabled to receive the residual from one of the affiliate organization providers when the subscriber directly makes a purchase from the affiliate; and

further comprising a second Affinity partner being an existing organization having subscribers remote from the business organization that is electronically associated with and is a subset of the first Affinity partner, wherein the business organization is enabled to distribute a portion of the received residual to either or both of the first Affinity partner and the second Affinity partner.

2. The business system of claim 1 wherein the business organization is enabled to distribute a portion of the received residual to the first Affinity partner and/or the second Affinity partner.

3. The business system of claim 1 wherein the customizable purchasing platform is configured such that the subscriber of the second Affinity partner can access a web site associated with the customizable purchasing platform.

4. The business system of claim 3 wherein the web site is configured such that when the subscriber of the second Affinity partner accesses the web site associated with the customizable purchasing platform, the web site appears to be a web site of the first Affinity partner or the second Affinity partner.

5. The business system of claim 1 wherein the affiliate organization providers are enabled to ship the purchased goods or services directly to the purchasing subscribers.

6. The business system of claim 1 wherein the customizable purchasing platform is enabled to electronically links the subscriber of the first Affinity partner to a web page of one of the affiliate organization providers by:

storing a web page template;

customizing the template to create a first Affinity partner or a second Affinity partner web page; and

displaying the first Affinity partner or the second Affinity partner web page to the subscriber when the subscriber accesses the purchasing platform.

7. The business system of claim 1 wherein the subscriber is enabled to access an affiliate organization web page via a click-through from a web page associated with the first Affinity partner or the second Affinity partner.

8. The business system of claim 1 wherein the business organization is enabled such that funds transferred from the subscriber to the affiliate organization provider are not handled by the business organization.

9. The business system of claim 1 wherein the first Affinity partner is adapted to receive a stock option in the business organization as a function of a volume of subscribers generated by the first Affinity partner.

10. The business system of claim 1 wherein the secondary Affinity partner is adapted to receive a stock option in the business organization as a function of a volume of subscribers generated by the second Affinity partner.

11. The business system of claim 9 wherein the first Affinity partner is adapted to receives a dividend as a function of the received stock options.

12. The business system of claim 10 wherein the secondary Affinity partner is adapted to receive a dividend as a function of the received stock options.

13. The business system of claim 1 wherein a percentage of a residual income of the business organization is distributed to the first Affinity partner and secondary Affinity partners.

14. The business system of claim 1 wherein a portion of the residuals of the business organization are distributed to the first Affinity partner as a function of stock ownership in the business organization.

15. A method of building a business organization on the internet, comprising:

enlisting a first Affinity partner being an existing organization having a plurality of subscribers to the business organization;

enlisting at least some of the first Affinity partner subscribers to the business organization; and

enlisting a plurality of affiliate organization providers to the business organization to offer a good or service for electronic purchase directly to the first Affinity partner subscribers without using the business organization, the affiliate organization providers distributing a residual to the business organization as a function of the purchase; and

enlisting a secondary Affinity partner to the business organization, the secondary Affinity partner being an existing organization and a subset of the first Affinity partner, the secondary Affinity partner having a plurality of subscribers being enabled to electronically purchase a good or service directly from the affiliate organization providers without using the business organization.

16. The method of claim 15 further comprising providing a stock option of the business organization to the first Affinity partner or the second Affinity partner as a function of a volume of subscribers enlisted by the first Affinity partner or the second Affinity partner to the business organization.

17. The method of claim 15 further comprising providing a portion of the residuals of the business organization to the first Affinity partner or the second Affinity partner.

18. An electronic purchasing platform, comprising:

a business organization;

means enabled to allow a subscriber of a first Affinity partner being an existing organization to electronically make a purchase directly from a plurality of affiliate organization providers without using the business organization;

means enabled to allow subscribers of a second Affinity partner being an existing organization and a subset of the first Affinity partner to purchase electronically from the plurality of affiliate organization providers;

means enabled to provide residuals from the affiliate organization providers to the business organization as a function of the purchases; and

means enabled to allow the first or second Affinity partner to receive a portion of the residuals from the business organization as a function of completed said purchases.