Web site visit quality measurement system

• US 7,269,643 B2
• Filed: 12/17/2002
• Issued: 09/11/2007
• Est. Priority Date: 12/17/2002
• Status: Active Grant

• Current Assignee: Prospector Digital, LLC
• Original Assignee: Mediapulse, Inc. (in10sity)
• Inventors: Spaid, Brian Ijams
• Primary Examiner(s): Maung; Zarni
• Assistant Examiner(s): TRAN, NGHI V
• Application Number:
  US10/321,343
• Publication Number:
  US 20040139192A1
• Time in Patent Office: 1,729 Days
• Field of Search: 709/223, 709/224, 709/227
• US Class Current: 709/223
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A Web site quality measurement system and method. The Web site quality measurement method can include logging visitor data and session data for a Web site viewing session established between a Web site visitor and a Web site having one or more Web site pages. The logged visitor data and session data can be individually evaluated based upon pre-established ranking criteria. Subsequently, a composite score can be computed for the Web site viewing session based upon the individually evaluated data.

Claims

1. A Web site quality measurement method, the method comprising the steps of:

logging visitor data and session data for a Web site viewing session established between a Web site visitor and a Web site comprising a plurality of Web site pages, wherein the logged visitor data comprises a plurality of visitor-specific metrics including a network identifier corresponding to a document browser client used by the Web site visitor, configuration data associated with the document browser client, a source identifier indicating a network source that referred the document browser client to the Web site, and wherein the logged session data comprises a plurality of session-specific metrics including at least one page identifier for identifying each page served to the document browser client and a time indicator of a duration of time that each page served is viewed by the Web site visitor;

dynamically ranking at least a portion of said logged visitor data and session data based upon ranking criteria loaded when the Web site viewing session is established, the ranking criteria being obtained through a subscription to factors associated with Web site visitor data, at least one of the factors being generated and loaded at the time the ranking is performed;

statistically analyzing the visitor data and session data to compute a composite score for said Web site viewing session based upon said individually ranked data, the composite score providing a quality measurement of the Web site;

generating a plurality of composite scores for a plurality of Web site viewing sessions and matching user-specific and session-specific metrics to equivalently compare a quality of each Web site viewing session based upon a comparison of the composite scores;

generating a plurality of composite scores computed at different times to establish a relative trend of quality associated with the Web site;

weighting said individually ranked logged data based upon pre-established weights associated with said visitor data and session data;

computing a weight composite score for said Web site viewing session based upon said weighted data;

adding said computed weighted composite score to a database of historical scores for said Web site visitor; and

wherein said step of computing said weighted composite score further comprises the step of;

averaging said historical scores for said Web site visitor;

weighted said averaged historical scores based upon pre-established weights associated with said historical scores; and

, computing said weighted composite score for said Web site viewing session based upon said weighted data and said weighted average historical scores.

2. The method of claim 1, wherein for each session established between a Web site visitor and a Web site said session data tracks interactions between the Web site visitor and each of the plurality of Web site pages of the Web site to determine a duration of time that the Web site visitor viewed each of the Web site pages, and further comprising determining whether the duration of time at each page is based upon substance of the page content or volume of the page content.

3. A Web site quality measurement system comprising:

a log configured to record visitor data and session data for visitors to a Web site, wherein the logged visitor data comprises a plurality of visitor-specific metrics including a network identifier corresponding to a document browser client used by the Web site visitor, configuration data associated with the document browser client, a source identifier indicating a network source that referred the document browser client to the Web site, and wherein the logged session data comprises a plurality of session-specific metrics including at least a page identifier for identifying each page served to the document browser client and a time indicator of a duration of time that each page served is viewed by the Web site visitor;

a rank database specifying scores for different values for said visitor data and said session data; and

,

a quality measurement processor configured to rank visitor and session data recorded in said log and aggregate said ranked visitor and session data, wherein each ranking is based upon ranking criteria loaded by said processor when a Web site viewing session is established between a visitor and a Web site, and wherein said ranking criteria is obtained through a subscription to factors associated with said visitor data, at least one of the factors being generated and loaded at the time the ranking is performed,

statistically analyze the visitor data and session data to generate a composite score for said Web site viewing session based upon said individually ranked data, the composite scored providing a quality measurement of the Web site,

generate a plurality of composite scores for a plurality of Web site viewing sessions and matching user-specific and session-specific metrics to equivalently compare a quality of each Web site viewing session based upon a comparison of the composite scores,

generate a plurality of composite scores computed at different times to establish a relative trend of quality associated with the Web site,

weighting said individually ranked logged data based upon pre-established weights associated with said visitor data and session data,

computing a weight composite score for said Web site viewing session based upon said weighted data,

adding said computed weighted composite score to a database of historical scores for said Web site visitor, and

wherein said step of computing said weighted composite score further comprises the step of;

averaging said historical scores for said Web site visitor;

weighted said averaged historical scores based upon pre-established weights associated with said historical scores; and

, computing said weighted composite score for said Web site viewing session based upon said weighted data and said weighted average historical scores.

4. The Web site quality measurement system of claim 3, wherein visitor data comprises at least one element selected from the group consisting of a unique visitor identifier, a referring network entity identifier, and browser configuration data, and wherein said subscribed factors include at least one of a domain name associated with the visitor and a uniform resource locator corresponding to the visitor.

5. The Web site quality measurement system of claim 3, wherein said session data comprises at least one element selected from the group consisting of a Web site page reference and a time entry denoting a duration of time during which a visitor viewed a Web page corresponding to said Web site page reference.

6. The Web site quality measurement system of claim 3, further comprising;

a history database configured to store historically computed visit quality scores for sessions previously established between individual ones of said visitors and said Web site.

7. A machine readable storage having stored thereon a computer program for measuring Web site visit quality, the computer program comprising a routine set of instructions which when executed by the machine can cause the machine to perform the steps of:

logging visitor data and session data for a Web site viewing session established between a Web site visitor and a Web site comprising a plurality of Web site pages, wherein the logged visitor data comprises a plurality of visitor-specific metrics including a network identifier corresponding to a document browser client used by the Web site visitor, configuration data associated with the document browser client, a source identifier indicating a network source that referred the document browser client to the Web site, and wherein the logged session data comprises a plurality of session-specific metrics including at least an identifier of each page served to the document browser client and a time indicator of a duration of time that each page served is viewed by the Web site visitor;

dynamically ranking at least a portion of said logged visitor data and session data based upon ranking criteria loaded when the Web site viewing session is established, the ranking criteria being obtained through a subscription to factors associated with Web site visitor data, at least one of the factors being generated and loaded at the time the ranking is performed;

statistically analyzing the visitor data and session data to compute a composite score for said Web site viewing session based upon said individually ranked data, the composite score providing a quality measurement of the Web site;

generating a plurality of composite scores for a plurality of Web site viewing sessions and matching user-specific and session-specific metrics to equivalently compare a quality of each Web site viewing session based upon a comparison of the composite scores;

generating a plurality of composite scores computed at different times to establish a relative trend of quality associated with the Web site;

weighting said individually ranked logged data based upon pre-established weights associated with said visitor data and session data;

computing a weight composite score for said Web site viewing session based upon said weighted data;

adding said computed weighted composite score to a database of historical scores for said Web site visitor; and

wherein said step of computing said weighted composite score further comprises the step of;

averaging said historical scores for said Web site visitor;

weighted said averaged historical scores based upon pre-established weights associated with said historical scores; and

, computing said weighted composite score for said Web site viewing session based upon said weighted data and said weighted average historical scores.