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Analytic data set creation for modeling in a customer relationship management system

  • US 7,272,617 B1
  • Filed: 11/30/2001
  • Issued: 09/18/2007
  • Est. Priority Date: 11/30/2001
  • Status: Active Grant
First Claim
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1. A computer-implemented method of generating an Analytic Data Set for use in modeling in customer relationship marketing, comprising:

  • (a) specifying one or more Variable Groups, wherein each Variable Group is a set of one or more Analytic Variables with similar characteristics and each Analytic Variable is comprised of both primitives and conditions;

    (b) creating an Analytic Data Set Template containing one or more of the Analytic Variables selected from the specified Variable Groups that are required for a specific analysis task, wherein execution conditions are defined for the Analytic Data Set Template; and

    (c) automatically generating SQL statements to retrieve and generate the Analytic Variables contained in the Analytic Data Set Template from a database using the primitives and conditions of the Analytic Variables for use in modeling in customer relationship marketing.

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