Custom computer wallpaper and marketing system and method

• US 7,278,093 B2
• Filed: 05/17/2005
• Issued: 10/02/2007
• Est. Priority Date: 02/22/1999
• Status: Expired due to Fees

• Current Assignee: Modya Incorporated
• Original Assignee: Modya Incorporated
• Inventors: Schmelzer, Richard A., Schmelzer, Robert A., Jablonski, Tomas E.
• Primary Examiner(s): Hong; Stephen
• Assistant Examiner(s): Ludwig; Matthew
• Application Number:
  US11/130,915
• Publication Number:
  US 20050209923A1
• Time in Patent Office: 868 Days
• Field of Search: 715/501.1, 715/500.1, 715/526, 715/517, 707/3, 345/619, 345/629
• US Class Current: 715/205
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions

Abstract

An interactive system and method is disclosed for providing wallpaper or screen saver images for display on the background of a personal computer visual display. Wallpaper (or screen saver) images may be conveniently located by a consumer and downloaded from a wallpaper web site for use on the desktop of the consumer'"'"'s personal computer. A clickable icon is incorporated into the wallpaper image or overlaid on the wallpaper image. When the icon is clicked on using a mouse, or otherwise activated by the consumer, the consumer'"'"'s personal computer is automatically connected to a predetermined location on the Internet. Furthermore, sponsors may market their goods or services to consumers by paying a fee to have their clickable icons or advertisements incorporated into or overlaid on the wallpaper images. By clicking on the clickable icons or advertisements, the consumer is automatically connected to the sponsor'"'"'s web site. In addition, a number of web sites may be affiliated with the wallpaper site, and consumers who subscribe to the wallpaper site may be able to conveniently purchase products or services from these affiliated sites by merely clicking on one or more pop-up buttons, or the like, after necessary consumer information has been given to the wallpaper web site.

Claims

1. A method for providing a hard copy of an image to a user of a personal computer, said method comprising:

providing a wallpaper desktop program operational on the personal computer for displaying one or more wallpaper images on the visual display;

placing a wallpaper image file in the memory of the personal computer, said wallpaper image file displayable as a wallpaper image on the visual display by said wallpaper desktop program;

placing at least one clickable icon file into the memory of the personal computer, said clickable icon file displayable as a clickable icon on the visual display by said wallpaper desktop program;

displaying said wallpaper image on the visual display; and

displaying said clickable icon with said wallpaper image, whereby, if said clickable icon is selected by the user, said desktop program causes the personal computer to access a web site on the Internet where the user can purchase a hard copy of said wallpaper image.

2. The method of claim 1 further including the step of providing a wallpaper web site through which the user may view said wallpaper image prior to placing said wallpaper image file into the memory of the personal computer.

3. The method of claim 1 further including the step of periodically transmitting to the personal computer a notice that additional wallpaper images are available for downloading to the user'"'"'s personal computer.

4. The method of claim 2 further including the step of providing a user preference form at said wallpaper web site, and requiring the user to provide information to said form prior to placing said wallpaper image file into the memory of the personal computer.

5. The method of claim 4 further including the step of using the information from said form to determine additional wallpaper images of interest to the user and for periodically transmitting to the personal computer a notice that said additional wallpaper images are available for downloading to the memory.