Method and apparatus for discouraging commercial skipping

• US 7,280,737 B2
• Filed: 02/22/2005
• Issued: 10/09/2007
• Est. Priority Date: 02/23/2004
• Status: Active Grant

• Current Assignee: Warner Bros Entertainment Incorporated (Warner Bros. Discovery, Inc.)
• Original Assignee: Warner Bros Entertainment Incorporated (Warner Bros. Discovery, Inc.)
• Inventors: Smith, Wayne M.
• Primary Examiner(s): Dastouri; Mehrdad
• Assistant Examiner(s): TOPGYAL, GELEK W
• Application Number:
  US11/063,790
• Publication Number:
  US 20050185919A1
• Time in Patent Office: 959 Days
• Field of Search: 386/1, 386/46, 386/80, 358/907, 725/34, 725/42, 725/68
• US Class Current: 386/248
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/4394 involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/440281 by altering the temporal resolution, e.g. by frame skipping television signal recording using magnetic recording on tape for reproducing at a rate different from the recording rate H04N5/783
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/76 Television signal recording

Abstract

A program includes sequential program segments, commercial segments, segment dividers delimiting the program and commercial segments and extraneous signals inserted into the segments. The extraneous signals are selected to mimic segment dividers and thus discourage recording of the program by a commercial skipping recorder device.

Claims

1. A method of discouraging commercial skipping in a program broadcast as a sequence of segments including program segments, and commercial segments separated by segment dividers, said segment dividers having a divider characteristic, each segment being provided between two respective segment dividers, by a player adapted to detect at least one of said segment dividers and to skip a corresponding commercial segment, said method comprising inserting in said program a plurality of extraneous signals having said divider characteristic, each of said extraneous signals being inserted within one of said segments, wherein when said player receives said program, said player detects one of said extraneous signals erroneously as a segment divider and skips at least one of a portion of a program segment and a commercial segment.

2. The method of claim 1 wherein said extraneous signals are inserted at predetermined intervals preceding or succeeding respective segment dividers.

3. The method of claim 2 wherein said predetermined intervals are selected from 15, 30, 45 and 60-second intervals.

4. The method of claim 2 wherein said predetermined intervals are selected from the intervals of succeeding respective segment dividers.

5. The method of claim 1 wherein said extraneous signals are black fields.

6. The method of claim 1 wherein said extraneous signals include at least one of a change in the sound level, a change in the CC signals, a change in the SAP signals and a change in the video signals.

7. The method of claim 1 wherein said extraneous signals include metatags associated with said segments.

13. A computer readable medium storing a program when executed by a processor, performs the methodology recited in claim 1, the program comprising:

a sequence of a plurality of program segments, a plurality of commercial segments, segment delimiting means for defining boundaries between consecutive program and commercial segments; and

extraneous signal means inserted in at least one of said program and commercial segments for discouraging recording of the program by a commercial skipping recorder, said extraneous signal means having the same characteristics as said segment delimiting means;

wherein said extraneous signal means does not delimit any one of said program segment from any one of said commercial segments; and

wherein when the player receives the program, the player misinterprets an extraneous signal for a segment divider and skips a portion of a commercial segment or program segment.

14. The computer readable medium storing the program of claim 13 wherein said segment delimiting means comprise black fields.

15. The computer readable medium storing the program of claim 13 wherein said extraneous signal means is inserted at predetermined intervals within said program.

16. The computer readable medium storing the program of claim 15 wherein said extraneous signal means is inserted at predetermined intervals with respect to said segment delimiting means.

17. The computer readable medium storing the program of claim 13 wherein said extraneous signal means includes one of a change in color level, change in sound level, change in a CC signal and change in an SAP signal.

18. The computer readable medium storing the program of claim 13 wherein said segment delimiting means and said extraneous signal means include metatags.

8. A method of generating a program received by a player adapted to skip commercials using segment dividers, said method comprising providing a sequence or program segments, commercial segments and segment dividers delimiting said program and commercial segments;

and inserting in at least one of said program and commercial segment an extraneous signal that does not delimit one of said program segments from one of said commercial segments, said extraneous signal having characteristics selected to discourage recording the program without said commercial segments, said segment dividers and said extraneous signal having the same characteristics, wherein when said player receives said program, said player misinterprets an extraneous signal as a segment divider and skips one of an incomplete portion of a program segment and a portion of a commercial segment.

9. The method of claim 8 wherein said extraneous signal is selected from black field frames, changes in visual levels, changes in audio level, changes in CC content, changes in SAP content and metatags.

10. The method of claim 8 wherein said extraneous signal is inserted at a predetermined interval before or after one of said segment dividers.

11. The method of claim 8 wherein said extraneous signal is inserted randomly.

12. The method of claim 8 wherein said extraneous signal is not inserted within a predetermined interval before or after one of said segment dividers.