Internet domain keyword optimization

• US 7,281,042 B2
• Filed: 08/13/2004
• Issued: 10/09/2007
• Est. Priority Date: 08/15/2003
• Status: Active Grant

• Current Assignee: SOL Invictus Comiti LP
• Original Assignee: Overseenet
• Inventors: Hsu, Frederick Weider, Ng, Lawrence Chun
• Primary Examiner(s): Vaughn; William
• Assistant Examiner(s): Shingles; Kristie D.
• Application Number:
  US10/917,866
• Publication Number:
  US 20050038894A1
• Time in Patent Office: 1,152 Days
• Field of Search: 709/200, 709/203, 709/219, 709/246, 709/224, 709/218, 705/10, 705/14
• US Class Current: 709/224
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history

Abstract

A computerized system and method for optimizing contents of a domain landing page for increased revenues for the domain name owner. A landing server tracks user interactions with the domain landing page and generates an optimized keyword data set for the domain name. The keyword data set is used for selecting the information to be displayed on the domain name page. According to one embodiment, the keywords are associated with advertiser payment values. When a link to an advertiser bidding on a particular keyword is selected, revenue generated due to the click is shared with the domain name owner. Selection of links on pop-under pages displayed with a landing page are also shared with the domain name owner. Semantic analysis of keywords and domain names allows the generation of a related keyword data set when there is insufficient number of relevant user interactions for generating the optimized keyword data set.

Claims

1. A computerized method for optimizing a domain name page, the method comprising:

receiving first requests for a domain name page from a first plurality of user devices controlled by a first plurality of users, the domain name page including a plurality of interactive regions, each interactive region being identified by a position identifier and being associated with a weight;

displaying the domain name page on each of the first plurality of user devices;

tracking user interactions of each of the first plurality of users with the domain name page displayed on the corresponding user device, the tracking including monitoring keywords associated with the user interactions, identifying one or more of the interactive regions in which the user interactions occur for each of the keywords, and determining a frequency of the user interactions in the corresponding interactive region for each of the keywords;

for each of the first plurality of users, storing a particular keyword identified by the user for a particular one of the user interactions and the associated position identifier identifying the interactive region on the domain name page in which the particular one of the user interactions occurred;

updating a keyword set assigned to the domain name page based on the tracked user interactions, the updating including computing a keyword point for each of the keywords as a function of the frequency of the user interactions for the corresponding keyword for each of the one or more of the interactive regions, and the weight assigned to the corresponding interactive region;

updating content of the domain name page based on the updated keyword set;

receiving second requests for the domain name page from a second plurality of user devices; and

displaying an updated domain name page on each of the second plurality of user devices.

2. The method of claim 1, wherein the updated keyword set is an optimized keyword set including keywords selected based on advertiser bid price.

3. The method of claim 2, wherein the displaying of the updated domain name page includes displaying the keywords in the optimized keyword set as part of the updated content.

4. The method of claim 3, wherein the displaying of the updated domain name page includes displaying default keywords included in a generic keyword set and related keywords in a related keyword set, wherein the related keywords are selected based on semantic analysis of a domain name used for retrieving the domain name page.

5. The method of claim 1, wherein the particular keyword and associated position identifier are stored in association with a domain name used for retrieving the domain name page.

6. The method of claim 1, wherein the frequency of the user interactions is a search frequency indicative of a number of searches conducted based on the particular keyword at the interactive region identified by the position identifier, and the tracking of the user interactions include, for each of the first plurality of users:

storing the search frequency in association with the particular keyword and the associated position identifier.

7. The method of claim 6, wherein the frequency of the user interactions is a click frequency indicative of a number of selections of search result listings, and the tracking of the user interactions include, for each of the plurality of users:

displaying a search results page including a plurality of search result listings based on the particular keyword, wherein the search result listings inherit the particular keyword and the associated position identifier;

determining the click frequency on the displayed search results page; and

storing the click frequency in association with the particular keyword and the associated position identifier.

8. The method of claim 1 further comprising:

ranking the keywords in the keyword set based on the computed keyword point.

9. The method of claim 1, wherein the weight for a particular interactive region is determined based on traffic statistics for the interactive region.

10. The method of claim 9, wherein the interactive region with a higher traffic statistics is given a higher weight than the interactive region with the lower traffic statistics.

11. The method of claim 1, wherein the domain name page displayed on each of the first plurality of user devices contains the same initial content.

12. The method of claim 1, wherein the updated domain name page displayed on each of the second plurality of user devices contains the same initial updated content.

13. A computerized system for optimizing a domain name page, the system comprising:

means for receiving first requests for a domain name page from a first plurality of user devices controlled by a first plurality of users, the domain name page including a plurality of interactive regions, each interactive region being identified by a position identifier and being associated with a weight;

means for displaying the domain name page on each of the first plurality of user devices;

means for tracking user interactions of each of the first plurality of users with the domain name page displayed on the corresponding user device, the means for tracking including means for monitoring keywords associated with the user interactions, means for identifying one or more of the interactive regions in which the user interactions occur for each of the keywords, and means for determining a frequency of the user interactions in the corresponding interactive region for each of the keywords;

means for storing for each of the first plurality of users a particular keyword identified by the user for a particular one of the user interactions and the associated position identifier identifying the interactive region on the domain name page in which the particular one of the user interactions occurred;

means for updating a keyword set assigned to the domain name page based on the tracked user interactions, the means for updating including means for computing a keyword point for each of the keywords as a function of the frequency of the user interactions for the corresponding keyword for each of the one or more of the interactive regions, and the weight assigned to the corresponding interactive region;

means for updating content of the domain name page based on the updated keyword set;

means for receiving second requests for the domain name page from a second plurality of user devices; and

means for displaying an updated domain name page on each of the second plurality of user devices.

14. The system of claim 13, wherein the updated keyword set is an optimized keyword set including keywords selected based on advertiser bid price.

15. The system of claim 14, wherein the means for displaying the updated domain name page includes means for displaying the keywords in the optimized keyword set as part of the updated content.

16. The system of claim 15, wherein the means for displaying the updated domain name page includes means for displaying default keywords included in a generic keyword set and related keywords in a related keyword set, wherein the related keywords are selected based on semantic analysis of a domain name used for retrieving the domain name page.

17. The system of claim 13,

wherein the means for storing stores the particular keyword and associated position identifier in association with a domain name used for retrieving the domain name page.

18. The system of claim 13, wherein the frequency of the user interactions is a search frequency indicative of a number of searches conducted based on the particular keyword at the interactive region identified by the position identifier, and the means for tracking user interactions include, for each of the first plurality of users:

means for storing the search frequency in association with the particular keyword and the associated position identifier.

19. The system of claim 18, wherein the frequency of the user interactions is a click frequency indicative of a number of selections of search result listings, and the means for tracking user interactions include, for each of the plurality of users:

means for displaying a search results page including a plurality of search result listings based on the particular keyword, wherein the search result listings inherit the particular keyword and the associated position identifier;

means for determining the click frequency on the displayed search results page; and

means for storing the click frequency in association with the particular keyword and the associated position identifier.

20. The system of claim 13 further comprising:

means for ranking the keywords in the keyword set based on the computed keyword point.

21. The system of claim 13, wherein the weight for a particular interactive region is determined based on traffic statistics for the interactive region.

22. The system of claim 21, wherein the interactive region with a higher traffic statistics is given a higher weight than the interactive region with the lower traffic statistics.

23. The system of claim 13, wherein the means for displaying the domain name page on each of the first plurality of user devices displays the same initial content on each of the first plurality of user devices.

24. The system of claim 13, wherein the means for displaying the updated domain name page on each of the second plurality of user devices displays the same initial updated content on each of the second plurality of user devices.

25. A computer apparatus for optimizing a domain name page, the computer apparatus comprising:

means for receiving first requests for a domain name page from a first plurality of user devices controlled by a first plurality of users, the domain name page including a plurality of interactive regions, each interactive region being identified by a position identifier and being associated with a weight;

means for displaying the domain name page on each of the first plurality of user devices an optimizer engine coupled to the means for receiving and means for displaying, the optimizer engine executing computer program instructions including;

tracking user interactions of each of the first plurality of users with the domain name page displayed on the corresponding user device, the tracking including monitoring keywords associated with the user interactions, identifying one or more of the interactive regions in which the user interactions occur for each of the keywords, and determining a frequency of the user interactions in the corresponding interactive region for each of the keywords;

for each of the first plurality of users, storing a particular keyword identified by the user for a particular one of the user interactions and the associated position identifier identifying the interactive region on the domain name page in which the particular one of the user interactions occurred;

updating a keyword set assigned to the domain name page based on the tracked user interactions, the updating including computing a keyword point for each of the keywords as a function of the frequency of the user interactions for the corresponding keyword for each of the one or more of the interactive regions, and the weight assigned to the corresponding interactive region; and

updating content of the domain name page based on the updated keyword set;

means for receiving second requests for the domain name page from a second plurality of user devices; and

means for displaying an updated domain name page on each of the second plurality of user devices.

26. The computer apparatus of claim 25, wherein the updated keyword set is an optimized keyword set including keywords selected based on advertiser bid price.

27. The computer apparatus of claim 26, wherein the means for displaying the updated domain name page includes means for displaying the keywords in the optimized keyword set as part of the updated content.

28. The computer apparatus of claim 27, wherein the means for displaying the updated domain name page includes means for displaying default keywords included in a generic keyword set and related keywords in a related keyword set, wherein the related keywords are selected based on semantic analysis of a domain name used for retrieving the domain name page.

29. The computer apparatus of claim 25,

wherein the computer program instructions for storing stores the particular keyword and associated position identifier in association with a domain name used for retrieving the domain name page.

30. The computer apparatus of claim 25, wherein the frequency of the user interactions is a search frequency indicative of a number of searches conducted based on the particular keyword at the interactive region identified by the position identifier, and the computer program instructions for tracking user interactions include, for each of the first plurality of users:

storing the search frequency in association with the particular keyword and the associated position identifier.

31. The computer apparatus of claim 30, wherein the frequency of the user interactions is a click frequency indicative of a number of selections of search result listings, and the computer program instructions for tracking user interactions include, for each of the plurality of users:

displaying a search results page including a plurality of search result listings based on the particular keyword, wherein the search result listings inherit the particular keyword and the associated position identifier;

determining the click frequency on the displayed search results page; and

storing the click frequency in association with the particular keyword and the associated position identifier.

32. The computer apparatus of claim 25, wherein the computer program instructions further include:

ranking the keywords in the keyword set based on the computed keyword point.

33. The computer apparatus of claim 25, wherein the weight for a particular interactive region is determined based on traffic statistics for the interactive region.

34. The computer apparatus of claim 33, wherein the interactive region with a higher traffic statistics is given a higher weight than the interactive region with the lower traffic statistics.

35. The computer apparatus of claim 25, wherein the means for displaying the domain name page on each of the first plurality of user devices displays the same initial content on each of the first plurality of user devices.

36. The computer apparatus of claim 25, wherein the means for displaying the updated domain name page on each of the second plurality of user devices displays the same initial updated content on each of the second plurality of user devices.