Dynamic document context mark-up technique implemented over a computer network

• US 7,284,008 B2
• Filed: 08/29/2001
• Issued: 10/16/2007
• Est. Priority Date: 08/30/2000
• Status: Expired due to Term

• Current Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Original Assignee: Kontera Technologies Incorporated (Nexxen International Ltd.)
• Inventors: Vitos, Henit, Friedman, Benny, Henkin, Assaf, Shaham, Yoav
• Primary Examiner(s): PARDO, THUY N
• Application Number:
  US09/943,524
• Publication Number:
  US 20020107735A1
• Time in Patent Office: 2,239 Days
• Field of Search: 707/5, 707 1- 2, 707/6, 707/101, 707/104.1, 707/3, 707/4, 707/102, 707/103.Y, 705/14, 715/501.1, 715/513, 345/854, 709/246
• US Class Current: 1/1
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: Y10S 707/99942 Manipulating data structure, e.g. compression, compaction, compilation
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99944 Object-oriented database structure
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

A technique is disclosed for generating markup information to be displayed on a client computer system. The client system includes memory configured to store at least one update file which comprises keyword information relating to keywords suitable for markup. In one implementation, the update file is generated at a remote server system and downloaded to the client system. When a new document (e.g. a web page) is displayed on the client system to an end user, selected context associated from the document is analyzed for selected keywords. In a specific implementation, the selected keyword information is provided by an entity other than the end user. Using the selected keyword information, specific context in the document is selected to be marked up. According to a specific embodiment, the selection of the document context to be marked up may be performed at the client system. Markup operations are then implemented at the client system on at least a portion of the selected document context, thereby resulting in marked up document context which has a visual appearance that is different than the appearance of the initial parsed context. Additionally, a pop-up advertisement may be automatically displayed on the client system based upon the identified context in the document. When the user clicks on a portion of the marked up document context, the user may be redirected to a target URL which was not included as part of the initial parsed document context. Alternatively, a pop-up window or layer which includes a plurality of different links may be displayed to the user.

Claims

1. A method for generating markup information to be displayed at a client computer system, the method comprising:

identifying a first document, the first document including a first portion of content for display on a client system;

parsing the first document to identify at least one valid element of the first document which is suitable for contextual text search analysis;

selecting a first identified valid element of the first document for contextual text search analysis;

performing contextual text search analysis on a first portion of content associated with the first identified valid element, wherein the contextual text search analysis includes analyzing the first portion of content for selected keyword information, the selected keyword information being provided by an entity other than an end user of the client system;

selecting, using the selected keyword information, specific text in the first document to be marked up, the specific text corresponding to text which is to be displayed to the user; and

performing markup operations on at least a portion of said selected specific text to thereby generate a first portion of marked up text.

2. The method of claim 1 wherein the specific text is contextually associated with at least a portion of the selected keyword information.

3. The method of claim 1 further comprising:

displaying the marked up text to the user, wherein the displayed marked up text includes the selected specific text which has been formatted in accordance with the markup operations.

4. The method of claim 1 further comprising:

identifying at least one invalid element of the first document which is not suitable for contextual text search analysis.

5. The method of claim 1 further comprising:

analyzing the first document to determine a first categorization type to be associated with the first document, wherein the first categorization type has associated therewith at least one keyword; and

selecting a first keyword from the first categorization type;

wherein the keyword information includes the first keyword selected from the first categorization type.

6. The method of claim 1 wherein said markup operations are performed at the client system.

7. The method of claim 1 further comprising:

retrieving content relating to the first document from a first source; and

retrieving at least a portion of the selected keyword information from a second source.

8. The method of claim 1 further comprising:

retrieving, via a computer network, content relating to the first document from a first network device; and

retrieving, via the computer network, at least a portion of the selected keyword information from a second network device.

9. The method of claim 1 further comprising:

displaying the first portion of marked up text at the client system.

10. The method of claim 1 further comprising:

generating markup information relating to at least a portion of markup operations to be performed on the portion of said selected specific text; and

displaying at the client system, using the markup information, modified content which includes the first pardon of marked up text.

11. The method of claim 1 wherein said analyzing includes performing a fuzzy search for selected keyword information in the selected text;

the fuzzy search being implemented such that a match will be found to occur despite lack of an exact match of the selected keyword information within the context of the first document.

12. The method of claim 11 wherein the fuzzy search is implemented such that a match will be found to occur if a percentage of the selected keyword information identified in the content of the first document exceeds a predetermined match threshold percentage value.

13. The method of claim 1 further comprising accessing said selected keyword information from a remote server system.

14. The method of claim 1 wherein the first portion of content includes code to be rendered for display at the client system, the method further comprising:

generating markup information relating to at least a portion of markup operations to be performed on the portion of said selected specific text; and

modifying, using the markup information, a first portion of the code relating to the portion of selected specific text to thereby generate a modified first portion of code; and

rendering the modified first portion of code for display at the client system.

15. The method of claim 14 wherein the markup information includes a first URL to be associated with the portion of said selected specific text.

16. The method of claim 14 wherein the keyword information is provided by a campaign provider.

17. The method of claim 14 wherein the keyword information is provided by a an advertiser.

18. The method of claim 1 wherein the first document corresponds to a web page associated with an information provider'"'"'s web site.

19. The method of claim 1 wherein the first identified valid element corresponds to a frame in a web page associated with a web site.

20. The method of claim 1 further comprising rendering at least a portion of the first portion of content for display to the end user via a browser application.

21. The method of claim 1 further comprising using negative word filtering to exclude markups of selected document text.

22. The method of claim 1 wherein the selected keyword information includes at least one negative word limitation specifying a first negative word, and wherein the method further comprises:

searching selected information of the first document for a first keyword;

identifying an occurrence of the first keyword in the document;

determining whether an occurrence of the first negative word exists within a predetermined proximity to the identified occurrence of the first key word; and

excluding markup of the identified occurrence of the first key word in response to a determination that the first negative word exists within a predetermined proximity to the identified occurrence of the first key word.

23. The method of claim 1 wherein the selected keyword information includes restriction information specifying at least one restricted source location;

and

wherein the method further comprises excluding markup of context in the first document in response to a determination that the first document is associated with a restricted source.

24. The method of claim 23 wherein the restricted source corresponds to a particular Internet domain name.

25. The method of claim 1 wherein the selected keyword information includes restriction information specifying a maximum number of markups per page;

and

wherein the method further comprises excluding markup of context in the first document in excess of the maximum number of markups per page restriction.

26. The method of claim 1 wherein the selected keyword information includes restriction information specifying a maximum number of markups per repeat keyword;

and

wherein the method further comprises excluding markup of repeated keywords identified in the context of the first document in excess of the maximum number of markups per repeat keyword restriction.

27. The method of claim 1 wherein at least one keyword corresponds to a text string which includes multiple words.

28. The method of claim 1 wherein the selection of specific text in the first document to be marked up is based upon predetermined business rules;

wherein said predetermined business rules includes at least one of the following restrictions;

priority of markup operations performed on identified keywords within context of a document is given to textual-based context;

number of markups per page may not exceed predetermined value MAX_MARKUP;

number of markups per repeat keyword may not exceed predetermined value MAX_REPEAT; and

priority of markup operations performed on identified keywords within context of a document is given to context within relatively largest frames of the document.

29. The method of claim 1 further comprising displaying a pop-up layer on the client system in response to the user selecting a marked up portion of a first portion of document context;

wherein the pop-up layer includes information relating to an initial link associated with the first portion of document context; and

wherein the pop-up layer includes Information relating to a different link which was not associated with the first portion of document context.

30. The method of claim 1 further comprising displaying a pop-up layer on the client system in response to the user selecting a marked up portion of a first portion of document context;

wherein the pop-up layer includes information relating to a plurality of different links;

said link information being obtained from information included in the selected keyword information.

31. The method of claim 1 further comprising:

logging, on the client system, tracking information;

said tracking intimation including at least one of the following portions of information;

information relating to impressions displayed on the client system during a specified time interval;

information relating to pop-up layers displayed on the client system dining a specified time interval;

information relating to pop-up advertisements displayed on to client system during a specified time interval;

information relating to marked up keywords displayed on the client system during a specified time interval;

information relating to page views displayed on the client system during a specified time interval; and

information relating to keywords clicked byte end user during a specified time interval.

32. The method of claim 31 further comprising periodically reporting said logged tracking information to a remote server system for analysis and processing.

33. The method of claim 1 further comprising:

gathering, during at least one a predetermined time interval, user click behavior information relating to click behavior patterns of the end user; and

dynamically adjusting the selection of specific text to be marked up based upon analysis of the user click behavior information.

34. The method of claim 33 further comprising:

selecting a relatively smaller amount of content in the first document to be marked up in response to a determination that a number of clicks implemented by the user during the predetermined time interval exceeds a predetermined threshold value; and

selecting a relatively larger amount of content in the first document to be marked up in response to a determination that a number of clicks implemented by the user during the predetermined time interval does not exceed the predetermined threshold value.

35. A computer program product, the computer program product including a computer usable medium having computer readable code embodied therein, the computer readable code comprising computer code for implementing the method of claim 1.

92. The method of claim 1 further comprising:

determining a contextual usage of the specific text based at least in part on the contextual text search analysis performed on the first portion of content.

94. The method of claim 1 wherein the specific text includes a first portion of specific text and a second portion of specific text, to method further comprising:

performing markup operations the first portion of specific text to thereby generate the first portion of marked up text; and

refraining from performing markup operations the second portion of specific text.

36. A method for generating pop-up advertising information to be displayed on a client computer system, the method comprising:

identifying a first document, the first document including a first portion of content for display on a client system;

parsing the first document to identify at least one valid element of the first document which is suitable for contextual text search analysis;

selecting a first identified valid element of the first document for contextual text search analysis;

performing contextual text search analysis on a first portion of content associated with the first identified valid element, wherein the contextual text search analysis includes analyzing the first portion of content for selected keyword information, the selected keyword information being provided by an entity other than an end user of the client system;

identifying, using the selected keyword information, specific text in the first document, wherein the specific text is contextually associated with at least a portion of the selected keyword information;

displaying a selected pop-up advertisement based on at least a portion of the identified specific text within the first document;

wherein the pop-up advertisement includes information which is contextually relevant to the portion of the identified specific text within the first document.

37. The method of claim 36 further comprising:

identifying at least one invalid element of the first document which is not suitable for contextual text search analysis.

38. The method of claim 36 further comprising:

analyzing the first document to determine a first categorization type to be associated with the first document, wherein the first categorization type has associated therewith at least one keyword; and

selecting a first keyword from the first categorization type;

wherein the keyword information includes the first keyword selected from the first categorization type.

39. The method of claim 36 further comprising selecting the selected pop-up advertisement based on at least one contextual association relating to the identified specific text.

40. The method of claim 39 wherein the selection of the selected pop-up advertisement is not based upon a WEB PAGE associated with the first document.

41. The method of claim 36 further comprising performing markup operations on at least a portion of said selected specific text to thereby generate a first portion of marked up text.

42. The method of claim 36 wherein the client computer system includes a display, and wherein the display includes a representation of a user controllable cursor, the method further comprising displaying the pop-up advertisement in response to the cursor being positioned over a portion of the first portion of identified specific text.

43. The method of claim 36 wherein the first identified valid element corresponds to a frame in a web page retrieved from a web site.

44. A computer program product, the computer program product including a computer usable medium having computer readable code embodied therein, the computer readable code comprising computer code for implementing the method of claim 36.

45. A system for generating markup information to be displayed at a client computer system, the system comprising:

at least one processor;

at least one interface configured or designed to provide a communication link to at least one other network device in the data network; and

memory;

the system being configured or designed to;

identify a first document, the first document including a first portion of content for display on a client system;

parse the first document to identify at least one valid element of the first document which is suitable for contextual text search analysis;

select a first identified valid element of the first document for contextual text search analysis;

perform contextual text search analysis on a first portion of content associated with the first identified valid element, wherein the contextual text search analysis includes analyzing the first portion of content for selected keyword information, the selected keyword information being provided by an entity other than an end user of the client system;

select, using the selected keyword information, specific text in the first document to be marked up, the specific text corresponding text which is to be displayed to the user; and

perform markup operations on at least a portion of said selected specific text to thereby generate a first portion of marked up text.

46. The system of claim 45 wherein the specific text is contextually associated with at least a portion of the selected keyword information.

47. The system of claim 45 being further configured or designed to:

display the marked up text to the user, wherein the displayed marked up text includes the selected specific text which has been formatted in accordance with the markup operations.

48. The system of claim 45 being further configured or designed to:

identify at least one invalid element of the first document which is not suitable for contextual text search analysis.

49. The system of claim 45 being further configured or designed to:

analyze the first document to determine a first categorization type to be associated with the first document, wherein the first categorization type has associated therewith at least one keyword; and

select a first keyword from the first categorization type;

wherein the keyword information includes the first keyword selected from the first categorization type.

50. The system of claim 45 wherein said markup operations are performed at the client system.

51. The system of claim 45 being further configured or designed to:

retrieve content relating to the first document from a first source; and

retrieve at least a portion of the selected keyword information from a second source.

52. The system of claim 45 being further configured or designed to:

retrieve, via a computer network, content relating to the first document from a first network device; and

retrieve, via the computer network, at least a portion of the selected keyword information from a second network device.

53. The system of claim 45 being further configured or designed to:

display the first portion of marked up text at the client system.

54. The system of claim 45 being further configured or designed to:

generate markup information relating to at least a portion of markup operations to be performed on the portion of said selected specific text; and

display at the client system, using the markup information, modified content which includes the first portion of marked up text.

55. The system of claim 45 being further configured or designed to:

perform a fuzzy search for selected keyword information in the selected text;

the fuzzy search being implemented such that a match will be found to occur despite lack of an exact match of the selected keyword information within the contact of the first document.

56. The system of claim 55 wherein the fuzzy search is implemented such that a match will be found to occur if a percentage of the selected keyword information identified in the context of the first document exceeds a predetermined match threshold percentage value.

57. The system of claim 45 being further configured or designed to accessing said selected keyword information from a remote server system.

58. The system of claim 45 wherein the first portion of content includes code to be rendered for display at the client system, the system being farther configured or designed to:

generate markup information relating to at least a portion of markup operations to be performed on the portion of said selected specific text; and

modify, using the markup information, a first portion of the code relating to the portion of selected specific text to thereby generate a modified first portion of code; and

rendering the modified first portion of code for display at the client system.

59. The system of claim 58 wherein the markup information includes a first URL to be associated with the portion of said selected specific text.

60. The system of claim 58 wherein the keyword information is provided by a campaign provider.

61. The system of claim 58 wherein the keyword information is provided by a an advertiser.

62. The system of claim 45 wherein the first document corresponds to a web page associated with an information provider'"'"'s web site.

63. The system of claim 45 wherein the first identified valid element corresponds to a frame in a web page associated with a web site.

64. The system of claim 45 being further configured or designed to rendering at least a portion of the first portion of content for display to the end user via a browser application.

65. The system of claim 45 being further configured or designed to use negative word filtering to exclude markups of selected document text.

66. The system of claim 45 wherein the selected keyword information includes at least one negative word limitation specifying a first negative word, and wherein the system further comprises:

search selected information of the first document for a first keyword;

identify an occurrence of the first keyword in the document;

determine whether an occurrence of the first negative word exists within a predetermined proximity to the identified occurrence of the first key word; and

exclude markup of the identified occurrence of the first key word in response to a determination that the first negative word exists within a predetermined proximity to the identified occurrence of the first key word.

67. The system of claim 45 wherein the selected keyword information includes restriction information specifying at least one restricted source location;

and

wherein the system further comprises excluding markup of context in the first document in response to a determination that the first document is associated with a restricted source.

68. The system of claim 67 wherein the restricted source corresponds to a particular Internet domain name.

69. The system of claim 45 wherein the selected keyword information includes restriction information specifying a maximum number of markups per page;

and

wherein the system further comprises excluding markup of context in the first document in excess of the maximum number of markups per page restriction.

70. The system of claim 45 wherein the selected keyword information includes restriction information specifying a maximum number of markups per repeat keyword;

and

wherein the system further comprises excluding markup of repeated keywords identified in the context of the first document in excess of the maximum number of markups per repeat keyword restriction.

71. The system of claim 45 wherein at least one keyword corresponds to a text string which includes multiple words.

72. The system of claim 45 wherein the selection of specific text in the first document to be marked up is based upon predetermined business rules;

wherein said predetermined business rules includes at least one of the following restrictions;

priority of markup operations performed on identified keywords within context of a document is given to textual-based context;

number of markups per page may not exceed predetermined value MAX_MARKUP;

number of markups per repeat keyword may not exceed predetermined value MAX_REPEAT; and

priority of markup operations performed on identified keywords within context of a document is given to context within relatively largest frames of the document.

73. The system of claim 45 being further configured or designed to display a pop-up layer on the client system in response to the user selecting a marked up portion of a first portion of document context;

wherein the pop-up layer includes information relating to an initial link associated with the first portion of document context; and

wherein the pop-up layer includes information relating to a different link which was not associated with the first portion of document context.

74. The system of claim 45 being further configured or designed to display a pop-up layer on the client system in response to the user selecting a marked up portion of a first portion of document context;

wherein the pop-up layer includes information relating to a plurality of different links;

said link information being obtained from information included in the selected keyword information.

75. The system of claim 45 being further configured or designed to:

log, on the client system, tracking information;

said tracking information including at least one of the following portions of information;

information relating to impressions displayed on the client system during a specified time interval;

information relating to pop-up layers displayed on the client system during a specified time interval;

information relating to pop-up advertisements displayed on the client system during a specified time interval;

information relating to marked up keywords displayed on the client system during a specified time interval;

information relating to page views displayed on the client system during a specified time interval; and

information relating to keywords clicked by the end user during a specified time interval.

76. The system of claim 75 being further configured or designed to periodically report said logged tracking information to a remote server system for analysis and processing.

77. The system of claim 45 being further configured or designed to:

gather, during at least one a predetermined time interval, user click behavior information relating to click behavior patterns of the end user; and

dynamically adjust the selection of specific text to be marked up based upon analysis of the user click behavior information.

78. The system of claim 77 being further configured or designed to:

select a relatively smaller amount of content in the first document to be marked up in response to a determination that a number of clicks implemented by the user during the predetermined time interval exceeds a predetermined threshold value; and

select a relatively larger amount of content in the first document to be marked up in response to a determination that a number of clicks implemented by the user during the predetermined time interval does not exceed the predetermined threshold value.

93. The system of claim 45 wherein the system is operable to:

determine a contextual usage of the specific text based at least in part on the contextual text search analysis performed on the first portion of content.

95. The system of claim 45 wherein the specific text includes a first portion of specific text and a second portion of specific text, the system being operable to:

perform markup operations to first portion of specific text to thereby generate the first portion of marked up text, and

refrain from performing markup operations the second portion of specific text.

79. A system for generating pop-up advertising information to be displayed on a client computer system, the system comprising:

identify a first document, the first document including a first portion of content for display on a client system;

parse the first document to identify at least one valid element of the first document which is suitable for contextual text search analysis;

select a first identified valid element of the first document for contextual text search analysis;

perform contextual text search analysis on a first portion of content associated with the first identified valid element, wherein the contextual text search analysis includes analyzing the first portion of content for selected keyword information, the selected keyword information being provided by an entity other than an end user of the client system;

identify, using the selected keyword information, specific text in the first document, wherein the specific text is contextually associated with at least a portion of the selected keyword information;

display a selected pop-up advertisement based on at least a portion of the identified specific text within the first document;

wherein the pop-up advertisement includes information which is contextually relevant to the portion of the identified specific text within the first document.

80. The system of claim 79 being further configured or designed to:

identify at least one invalid element of the first document which is not suitable for contextual text search analysis.

81. The system of claim 79 being further configured or designed to:

analyze the first document to determine a first categorization type to be associated with the first document, wherein the first categorization type has associated therewith at least one keyword; and

select a first keyword from the first categorization type;

wherein the keyword information includes the first keyword selected from the first categorization type.

82. The system of claim 79 being further configured or designed to select the selected pop-up advertisement based on at least one contextual association relating to the identified specific text.

83. The system of claim 82 wherein the selection of the selected pop-up advertisement is not based upon a WEB PAGE associated with the first document.

84. The system of claim 79 being further configured or designed to perform markup operations on at least a portion of said selected specific text to thereby generate a first portion of marked up text.

85. The system of claim 79 wherein the client computer system includes a display, and wherein the display includes a representation of a user controllable cursor, the system being further configured or designed to display the pop-up advertisement in response to the cursor being positioned over a portion of the first portion of identified specific text.

86. The system of claim 79 wherein the first identified valid element corresponds to a frame in a web page retrieved from a web site.

87. A method for generating markup information to be displayed at a client computer system, comprising:

identifying a source data file;

parsing the source data file to identify at least one valid element of the source data file which is suitable for contextual text search analysis;

selecting a first identified valid element of the source data file for contextual text search analysis;

performing contextual text search analysis on a first portion of content associated with the first identified valid element wherein the contextual text search analysis includes analyzing the first portion of content for selected keyword information, the selected keyword information being provided by an entity other than an end user of the client system;

selecting, using the selected keyword information, specific text in the source data file to be marked up, wherein the first portion of specific text is contextually associated with a first portion of the selected keyword information;

generating a first association of additional information for the first portion of specific text based upon the first portion of the selected keyword information; and

augmenting the source data file by performing at least one markup operation on the first portion of specific text.

88. The method of claim 87 wherein the additional information from the first association is displayable with the first portion of specific text in response to a request to access the source data file.

89. The method of claim 87 wherein the first portion of information includes a first portion of content to be rendered for display on a client system.

90. A system for generating markup information to be displayed at a client computer system, the method comprising:

means for identifying a first document, the first document including a first portion of content for display on a client system;

means for parsing the first document to identify at least one valid element of the first document which is suitable for contextual text search analysis;

means for selecting a first identified valid element of the first document for contextual text search analysis;

means for performing contextual text search analysis on a first portion of content associated with the first identified valid element, wherein the contextual text search analysis includes analyzing the first portion of content for selected keyword information, the selected keyword information being provided by an entity other than a end user of the client system;

means for selecting, using the selected keyword information, specific text in the first document to be marked up, the specific text corresponding to text which is to be displayed to the user; and

means for performing markup operations on at least a portion of said selected specific text to thereby generate a first portion of marked up text.

91. A system for generating markup information to be displayed at a client computer system, comprising:

means for identifying a source data file;

means for parsing the source data file to identify at least one valid element of the source data file which is suitable for contextual text search analysis;

means for selecting a first identified valid element of the source data file for contextual text search analysis;

means for performing contextual text search analysis on a first portion of content associated with the first identified valid element wherein the contextual text search analysis includes analyzing the first portion of content for selected keyword information, the selected keyword information being provided by an entity other than an end user of the client system;

means for selecting, using the selected keyword information, specific text in the source data file to be marked up, wherein the first portion of specific text is contextually associated with a first portion of the selected keyword information;

means for generating a first association of additional information for the first portion of specific text based upon the first portion of the selected keyword information; and

means for augmenting the source data file by performing at least one markup operation on the first portion of specific text.