Method and system for determining an internet user's interest level
First Claim
1. A method of measuring and using an Internet user'"'"'s level of interest in a given subject the method comprising:
- at a mobile-IP home agent configured to pass IP communications to a user, (i) establishing a count of web pages sent to the user that each contains at least a threshold number of keywords related to the given subject, wherein the threshold is non-zero, and (ii) establishing a count of keywords related to the given subject that appear in web pages sent to the user, wherein establishing the count of keywords includes;
for each web page sent to the user, establishing a capped page keyword count by counting instances of keywords related to the given subject matter that appear in the web page, wherein the capped page keyword count is capped such that its value is not greater than a predetermined maximum number of instances of keywords; and
summing the capped page keyword counts to establish the count of keywords, wherein the count of keywords is not greater than the count of web pages multiplied by the predetermined maximum number of keywords;
using the count of keywords as a basis to establish a measure of the user'"'"'s interest in the given subject; and
using the established measure of the user'"'"'s interest level as a basis to provide information to the user.
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Accused Products
Abstract
A method and system for measuring an Internet user'"'"'s level of interest in one or more subjects. For a given subject, web pages that are sent to the user are analyzed to determine how many keywords related to the given subject appear in the web pages. The keyword count is then used as a basis to establish a measure of the user'"'"'s interest level in the given subject. The analysis may take various forms and can be carried out over successive time periods, so as to regularly update a measure of the user'"'"'s interest level in the subject. Provided with a measure of the user'"'"'s interest level in a given subject, a service provider can then tailor services for the user accordingly.
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Citations
12 Claims
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1. A method of measuring and using an Internet user'"'"'s level of interest in a given subject the method comprising:
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at a mobile-IP home agent configured to pass IP communications to a user, (i) establishing a count of web pages sent to the user that each contains at least a threshold number of keywords related to the given subject, wherein the threshold is non-zero, and (ii) establishing a count of keywords related to the given subject that appear in web pages sent to the user, wherein establishing the count of keywords includes; for each web page sent to the user, establishing a capped page keyword count by counting instances of keywords related to the given subject matter that appear in the web page, wherein the capped page keyword count is capped such that its value is not greater than a predetermined maximum number of instances of keywords; and summing the capped page keyword counts to establish the count of keywords, wherein the count of keywords is not greater than the count of web pages multiplied by the predetermined maximum number of keywords; using the count of keywords as a basis to establish a measure of the user'"'"'s interest in the given subject; and using the established measure of the user'"'"'s interest level as a basis to provide information to the user.
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2. A method of measuring and using an Internet user'"'"'s interest level in a given subject, the method comprising:
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at a mobile-IP home agent configured pass IP communications to a user, establishing for the user a total page count value, P, that represents a number of web pages sent to the user; at the mobile-IP home agent, establishing for the user a subject-specific page count value, S, that represents a number web pages sent to the user that each contain at least a threshold number of keywords related to the given subject, wherein the threshold is non-zero; at the mobile-IP home agent, establishing for the user a keyword count value, K, that represents a number of keywords related to the given subject that appear in web pages sent to the user, wherein establishing K includes; for each web page sent to the user, establishing a capped page keyword count by counting instances of keywords related to the given subject matter that appear in the web page, wherein the capped page keyword count is capped such that its value is not greater than a predetermined maximum number of instances of keywords; and summing the capped page keyword counts to establish the count of keywords, wherein the count of keywords is not greater than the count of web pages multiplied by the predetermined maximum number of keywords; and at the mobile-IP home agent, using the values P, S and K, in combination, to establish a measure of the user'"'"'s interest level in the given subject; and using the established measure of the user'"'"'s interest level as a basis to provide information to the user. - View Dependent Claims (3, 4, 5, 6, 7, 8)
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9. A method of measuring and using an Internet user'"'"'s level of interest in a given subject, the method comprising:
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establishing a count of web pages sent to a user that each contains at least a threshold number of keywords related to the given subject, wherein the threshold is non-zero; establishing a keyword count that represents a number of keywords related to the given subject that appear in web pages sent to the user, wherein establishing the keyword count includes; for each web page sent to the user, establishing a capped page keyword count by counting instances of keywords related to the given subject matter that appear in the web page, wherein the capped page keyword count is capped such that its value is not greater than a predetermined maximum number of instances of keywords; and summing the capped page keyword counts to establish the keyword count, wherein the keyword count is not greater than the count of web pages multiplied by the predetermined maximum number of keywords; and using the count of web pages and keyword count to establish a measure of the user'"'"'s interest in the given subject; using the established measure of the user'"'"'s interest level as a basis to provide information to the user. - View Dependent Claims (10, 11, 12)
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Specification