ATM customer marketing system
First Claim
1. A method comprising:
- a) receiving first ATM user identifying data corresponding to a first ATM user conducting a first financial transaction at a first ATM, with a marketing computer remote from the first ATM, and wherein the first financial transaction is conducted through communication between the first ATM and a first remote computer other than the marketing computer;
b) responsive to receipt of the first ATM user identifying data, sending with the marketing computer to the first ATM, first presentation identifying data corresponding to at least one first marketing presentation to output to the first ATM user during the first financial transaction.
12 Assignments
0 Petitions
Accused Products
Abstract
A marketing system includes a plurality of automated transaction machines (74, 76, 78, 80, 82, 84, 86). The automated transaction machines operate to carry out financial transactions with associated host computers (90, 94, 100, 104). Marketing presentations are stored on and output from the transaction machines responsive to messages exchanged with a market message server (110) which is connected to the automated transaction machines through a network (108). The connection to the automated transaction machines which provides delivery of the market presentation materials and which causes the output of presentations, is generally independent of the messages associated with authorizing financial transactions. Some described embodiments of the invention enable presenting marketing campaigns to users of the transaction machines. The marketing campaigns may include sequences of presentations that are output on a targeted basis to particular users. Other marketing campaigns may be selectively distributed to groups of machines in the system and output without regard to the identity of the user of the machine. The system also enables analysis of marketing activity and communications with other systems for exporting and importing data and marketing presentations.
30 Citations
23 Claims
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1. A method comprising:
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a) receiving first ATM user identifying data corresponding to a first ATM user conducting a first financial transaction at a first ATM, with a marketing computer remote from the first ATM, and wherein the first financial transaction is conducted through communication between the first ATM and a first remote computer other than the marketing computer; b) responsive to receipt of the first ATM user identifying data, sending with the marketing computer to the first ATM, first presentation identifying data corresponding to at least one first marketing presentation to output to the first ATM user during the first financial transaction. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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Specification