Interactive optical cards and other hand-held devices with increased connectivity

• US 7,296,282 B1
• Filed: 01/21/2000
• Issued: 11/13/2007
• Est. Priority Date: 01/22/1999
• Status: Expired due to Term

• Current Assignee: Koplar Interactive Systems International, LLC
• Original Assignee: Koplar Interactive Systems International, LLC
• Inventors: Ciardullo, Daniel A., Koplar, Edward J.
• Primary Examiner(s): Miller; John
• Assistant Examiner(s): SALTARELLI, DOMINIC D
• Application Number:
  US09/489,373
• Time in Patent Office: 2,853 Days
• Field of Search: 725/23, 725/34, 725/35, 348/373, 348/374, 348/734, 705/14
• US Class Current: 725/23
• CPC Class Codes: G06Q 10/02 Reservations, e.g. for tickets, services or events
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/4183 providing its own processing capabilities, e.g. external module for video decoding
• CPC Class Codes: H04N 21/4185 for payment
• CPC Class Codes: H04N 21/43637 involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11] arrangements for wireless networking or broadcasting of information in indoor or near-field type systems H04B10/114
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

A system for deriving benefits from the reception and processing of composite video signals by a hand-held device, such as a smart card. Video signals are modulated with auxiliary data creating composite video signals. The composite video signals are then transmitted to and received by a hand-held device. The auxiliary data is then detected in the modulated video signal by circuitry of the hand-held device. The user receives benefits resulting from the reception of the auxiliary data.

Claims

1. A method of interactive advertising and promotion, the method comprising:

providing a hand-held device comprising a receiver, the receiver disposed on the hand-held device for receiving auxiliary data from a display device;

a plurality of sequenced LEDs for providing a visual indication of a promotional opportunity available to the user of the hand-held device; and

a central processing unit operatively associated with the plurality of sequenced LEDs and disposed on the hand-held device;

aiming the handheld device at an image display device;

transmitting auxiliary data to the hand-held device from the display device, the auxiliary data being associated with the promotional opportunity of a sponsor;

receiving the auxiliary data directly from video signals from the display device on the hand-held device;

comparing the auxiliary data against prestored data on the hand-held device to determine whether a data match was identified;

enabling a prestored promotional opportunity within read only memory of the handheld device;

successively illuminating an LED of the plurality of sequenced LEDs when the data match was identified to provide the visual indication of the promotional opportunity available to the user of the hand-held device, wherein the promotional opportunity available at redemption is determined based on the illumination of the plurality of sequenced LEDs; and

connecting the handheld device to a computer-compatible interface to utilize the promotional opportunity.

2. The method of claim 1 wherein the hand-held device resembles a snap-shot camera.

3. The method of claim 1, wherein the auxiliary data is subliminally modulated within an active portion of the video signal presented on the display device.

4. The method of claim 3, wherein successively illuminating the LED display includes scrolling through display data.

5. The method of claim 3, wherein aiming the handheld device at an image display device includes viewing an image on the image display device through a viewfinder extending through the handheld device and aligning aperture with the image.

6. The method of claim 5, wherein receiving the auxiliary data includes allowing light to enter the aperture and striking a photodetector.

7. The method of claim 6, wherein connecting the handheld device to a computer-compatible interface includes inserting the handheld device into a computer-interface slot for connection to a computer network.

8. The method of claim 7, wherein connecting the handheld device to a computer-compatible interface includes accessing data relating to the image display via the Internet.

9. A method, comprising:

aiming a handheld device containing prestored promotional opportunities at an image display device;

receiving substantially-invisible, video-encoded auxiliary data directly from an image display device to the hand-held device;

comparing the auxiliary data against prestored data in the hand-held device to determine whether a data match was identified;

based on the comparing step, selectively enabling a prestored promotional opportunity within read only memory of the handheld device;

successively illuminating a light emitting device of a plurality of sequenced light emitting device when the data match is identified to provide the visual indication of the promotional opportunity enabled by the hand-held device; and

connecting the handheld device to a computer-compatible interface to utilize the promotional opportunity via a computer network.

10. The method of claim 9, wherein receiving the auxiliary data includes allowing light to enter the aperture and striking a photodetector and discriminating the auxiliary data from the light emitted by the image display device.

11. The method of claim 9, further comprising enabling the handheld device with a scannable door lock display.

12. The method of claim 9, wherein selectively enabling a prestored promotional opportunity within read only memory of the handheld device includes storing award points based on received auxiliary data.