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Methods and systems for generating, distributing, and screening commercial content

  • US 7,299,050 B2
  • Filed: 05/12/2004
  • Issued: 11/20/2007
  • Est. Priority Date: 05/12/2003
  • Status: Expired due to Term
First Claim
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1. A method for generating and distributing commercial content messages to communications network subscribers, the method comprising:

  • (a) generating a message including commercial content and target subscriber audience identification information for identifying a target subscriber audience including a plurality of communications network subscribers;

    (b) resolving, using a push proxy gateway address resolution database that maps target audience identifiers to serving push proxy gateway addresses, the target subscriber audience identification information into address information associated with at least one push proxy gateway from a plurality of push proxy gateways associated with different target audiences for delivering the commercial content to the target subscriber audience;

    (c) routing the message to the at least one push proxy gateway;

    (d) obtaining individual target subscriber contact information for subscribers in the target audience; and

    (e) delivering the commercial content from the at least one push proxy gateway to subscribers in the target audience using the individual target subscriber contact information.

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