Methods and systems for generating, distributing, and screening commercial content

• US 7,299,050 B2
• Filed: 05/12/2004
• Issued: 11/20/2007
• Est. Priority Date: 05/12/2003
• Status: Expired due to Term

• Current Assignee: Tekelec, Inc. (Oracle Corporation)
• Original Assignee: Tekelec
• Inventors: Marsico, Peter J., Eichler, Todd, Delaney, Robert J., Kowis, Gregory P.
• Primary Examiner(s): Nguyen; Duc M.
• Assistant Examiner(s): CAI, WAYNE HUU
• Application Number:
  US10/844,149
• Publication Number:
  US 20040259553A1
• Time in Patent Office: 1,287 Days
• Field of Search: 455/466, 455/566, 455/3.01, 455/405, 455/403, 455/445, 455/422.1, 713/201, 705/14
• US Class Current: 455/445
• CPC Class Codes: H04H 20/72 of terrestrial networks
• CPC Class Codes: H04H 20/82 using signals not modulated onto a carrier
• CPC Class Codes: H04H 2201/70 characterised in that receivers can be addressed
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04L 2101/65 Telephone numbers
• CPC Class Codes: H04L 61/2596 Translation of addresses of the same type other than IP, e.g. translation from MAC to MAC addresses
• CPC Class Codes: H04L 61/4541 Directories for service discovery
• CPC Class Codes: H04L 63/08 for authentication of entities cryptographic mechanisms or cryptographic arrangements for entity authentication H04L9/32
• CPC Class Codes: H04L 63/166 at the transport layer
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 67/564 Enhancement of application control based on intercepted application data
• CPC Class Codes: H04L 67/566 Grouping or aggregating service requests, e.g. for unified processing
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/25833 involving client hardware characteristics, e.g. manufacturer, processing or storage capabilities allocation of resources considering hardware capabilities in multiprogramming arrangements G06F9/5044; allocation of resources considering software capabilities in multiprogramming arrangements G06F9/5055
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 : Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

Methods and systems for generating, distributing, and screening commercial content are disclosed. A commercial content generator (CCG) generates commercial content message and obtains from a push proxy agent address resolution server the network routing address of each push proxy agent that is required for distribution of the message to the target mobile subscriber audience. A push proxy agent receives a message containing commercial content and resolves a mobile subscriber identifier for each mobile subscriber who is to receive the commercial content information using subscriber information obtained from a subscriber location register, such as a visitor location register (VLR). The push proxy agent may also negotiate media format characteristics for each member of the target mobile subscriber audience and facilitate delivery of the commercial content to each member of the target mobile subscriber audience.

Claims

1. A method for generating and distributing commercial content messages to communications network subscribers, the method comprising:

(a) generating a message including commercial content and target subscriber audience identification information for identifying a target subscriber audience including a plurality of communications network subscribers;

(b) resolving, using a push proxy gateway address resolution database that maps target audience identifiers to serving push proxy gateway addresses, the target subscriber audience identification information into address information associated with at least one push proxy gateway from a plurality of push proxy gateways associated with different target audiences for delivering the commercial content to the target subscriber audience;

(c) routing the message to the at least one push proxy gateway;

(d) obtaining individual target subscriber contact information for subscribers in the target audience; and

(e) delivering the commercial content from the at least one push proxy gateway to subscribers in the target audience using the individual target subscriber contact information.

2. The method of claim 1 wherein the commercial content includes at least one of video information, graphics information, audio information, and text information.

3. The method of claim 1 wherein the commercial content includes an electronic coupon.

4. The method of claim 1 wherein the plurality of communications network subscribers includes subscribers associated with different switching offices and wherein resolving the target subscriber audience identification information into address information includes resolving the target subscriber audience identification information into addresses for push proxy gateways associated with the different switching offices.

5. The method of claim 4 wherein the switching offices include mobile switching centers.

6. The method of claim 4 wherein the switching offices include landline end offices.

7. The method of claim 1 wherein the target subscriber audience identification information includes a geographic location identifier.

8. The method of claim 7 where the geographic location identifier includes a telecommunications area code identifier.

9. The method of claim 7 where the geographic location identifier includes a mobile switching center identifier.

10. The method of claim 7 where the geographic location identifier includes a cell identifier.

11. The method of claim 7 wherein the geographic location identifier includes a city identifier.

12. The method of claim 1 wherein the target subscriber audience identification information includes a class of service identifier.

13. The method of claim 1 including performing security screening on the message prior to routing the message to the at least one push proxy gateway.

14. The method of claim 13 wherein performing security screening includes verifying that the message was sent by an authorized commercial content message source.

15. The method of claim 13 including discarding the message in response to the determining that the message fails to pass security screening.

16. The method of claim 13 wherein performing security screening on the message prior to routing the message to the at least one push proxy gateway includes performing the security screening at a signal transfer point.

17. The method of claim 1 wherein obtaining individual target subscriber contact information includes querying a visitor location register (VLR).

18. The method of claim 1 wherein obtaining individual target subscriber contact information includes obtaining international mobile station identifiers (IMSIs) from a location register.

19. The method of claim 1 wherein obtaining individual target subscriber contact information includes obtaining a list of mobile identification numbers (MINs) from a location register.

20. The method of claim 1 wherein obtaining individual target subscriber contact information includes obtaining a list of mobile subscriber Internet protocol (IP) addresses from a location register.

21. The method of claim 1 wherein obtaining individual target subscriber contact information includes querying a location register, and, at the location register, identifying members of the target subscriber audience to receive the commercial content based on the query.

22. The method of claim 1 wherein obtaining individual target subscriber contact information includes querying a location register for the contact information, receiving contact information from the location register for a first group of subscribers having contact information stored in the location register, and selecting subscribers from the first group to receive the commercial content based on predetermined criteria.

23. The method of claim 22 wherein selecting subscribers to receive the commercial content based on predetermined criteria includes excluding subscribers who pay not to receive commercial content from receiving the commercial content.

24. The method of claim 22 wherein selecting subscribers to receive the commercial content based on predetermined criteria includes selecting subscribers who pay for commercial content to receive the commercial content.

25. The method of claim 1 wherein delivering the commercial content to communication service subscribers includes using the wireless application protocol (WAP) to deliver the commercial content.

26. The method of claim 1 comprising, at a mobile subscriber communication device, receiving the commercial content and determining whether to display the commercial content based on a class of service associated with the content.

27. The method of claim 1 comprising, at the at least one push proxy gateway, determining whether to deliver the commercial content to a subscriber based on a class of service associated with the subscriber.

28. The method of claim 1 comprising generating a billing message, the billing message indicating that a communication subscriber has received the commercial content.

29. The method of claim 28 wherein generating a billing message includes generating the billing message at a subscriber'"'"'s communication device.

30. A method for doing business comprising:

(a) charging a fee to a party seeking to distribute commercial content to the plurality of communications network subscribers;

(b) in return for the fee, distributing the commercial content to the plurality of communications network subscribers using the steps of claim 1.

31. The method of claim 1 comprising, receiving confirmation that a communications network subscriber has viewed the commercial content, and, in response to the confirmation, crediting a communications services account of the subscriber with a predetermined credit.

32. The method of claim 1 comprising receiving instructions for delivery of commercial content to the target subscriber audience at a predetermined future time and wherein delivering the commercial content to members of the target subscriber audience includes delivering the commercial content to the target subscriber audience at the predetermined future time.

33. The method of claim 1 comprising receiving confirmation that a communications network subscriber has viewed the commercial content and, in response to the confirmation, delivering related commercial content to the communications network subscriber.

34. A system for generating and distributing commercial content messages to communications network subscribers, the system comprising:

(a) a commercial content generator for creating a message that includes commercial content and target subscriber audience identification information for identifying a target subscriber audience associated with a plurality of communications network subscribers;

(b) an address resolution server (ARS) including a push proxy gateway address resolution database that maps target audience identifiers to serving push proxy gateway addresses, the address resolution server for resolving, using the push proxy gateway address resolution database, the target subscriber audience identification information into address information associated with at least one push proxy gateway from a plurality of push proxy gateways associated with different target audiences; and

(c) a push proxy gateway associated with the address resolution server for receiving the message, for obtaining individual target subscriber contact information, and for delivering the commercial content to subscribers in the target audience using the individual target subscriber contact information.

35. The system of claim 34 wherein the commercial content includes at least one of audio, video, graphics, and text information.

36. The system of claim 34 wherein the commercial content includes an electronic coupon.

37. The system of claim 34 wherein the plurality of communications network subscribers includes subscribers associated with different switching offices and wherein resolving the target subscriber audience identification information into address information includes resolving the target subscriber audience identification information into addresses for push proxy gateways associated with the different switching offices.

38. The system of claim 37 wherein the switching offices include mobile switching centers.

39. The system of claim 37 wherein the switching offices include land line end offices.

40. The system of claim 34 wherein the target subscriber audience identification information includes a geographic location identifier.

41. The system of claim 40 wherein the geographic location identifier includes a telecommunications area code identifier.

42. The system of claim 40 wherein the geographic location identifier includes a mobile switching center identifier.

43. The system of claim 40 wherein the geographic identifier includes a city identifier.

44. The system of claim 40 wherein the geographic location identifier includes a cell identifier.

45. The system of claim 34 wherein the target subscriber audience identification information includes a class of service identifier.

46. The system of claim 34 wherein the push proxy gateway is adapted to query a VLR to obtain the individual target subscriber contact information.

47. The system of claim 34 wherein the individual target subscriber contact information includes international mobile station identifiers (IMSIs) for the target subscribers.

48. The system of claim 34 wherein the individual target subscriber contact information includes mobile identification numbers (MINs) for the target subscribers.

49. The system of claim 34 wherein the individual target subscriber contact information includes IP addresses for the target subscribers.

50. The system of claim 34 including a security screening function operatively associated with the push proxy gateway for screening the message to determine whether delivery of the commercial content is authorized.

51. The system of claim 50 comprising a signaling message routing node, wherein the security screening function is located on the signaling message routing node.

52. The system of claim 50 wherein the security screening function is located on the address resolution server.

53. The system of claim 34 including an accounting function operatively associated with the push proxy gateway for billing a commercial content provider for delivering the commercial content.

54. The system of claim 34 comprising a signal transfer point for receiving the message from the commercial content generator and for screening the message to determine whether to deliver the message to the address resolution server.

55. A computer program product comprising computer-executable instructions embodied in a computer-readable medium for performing steps comprising:

(a) generating a message including commercial content and target subscriber audience identification information for identifying a target subscriber audience including a plurality of communications network subscribers, at least some of the plurality of communications network subscribers being associated with different switching offices;

(b) resolving, using a push proxy gateway address resolution database that maps target audience identifiers to serving push proxy gateway addresses, the target subscriber audience identification information into address information associated with at least one push proxy gateway from a plurality of push proxy gateways associated with different target audiences for delivering the commercial content to the target subscriber audience;

(c) routing the message to the at least one push proxy gateway;

(d) obtaining individual target subscriber contact information for subscribers in the target audience; and

(e) delivering the commercial content from the at least one push proxy gateway to subscribers in the target audience using the individual target subscriber contact information.

56. The computer program product of claim 55 comprising performing security screening on the message at a signal transfer point prior to routing the message to the push proxy gateway.