System and method for designing and operating an electronic store

• US 7,299,201 B2
• Filed: 04/12/2006
• Issued: 11/20/2007
• Est. Priority Date: 10/10/1997
• Status: Expired due to Fees

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Remington, Darren B., Jammes, Pierre J., Franklin, D. Chase
• Primary Examiner(s): Rosen; Nicholas D.
• Application Number:
  US11/279,550
• Publication Number:
  US 20060190355A1
• Time in Patent Office: 587 Days
• Field of Search: 705/26, 705/27, 705/28, 715/748, 715/762, 715/763, 715/789
• US Class Current: 705/27.1
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

Systems and methods for designing and operating an electronic store are described. Various embodiments describe receiving a request for an electronic store web a e from a web browser. In response to the request, a database query is performed, and product information describing a hierarchical relationship between groups of products is extracted from the database. The extracted product information is related to a first group of products whose previous selection by a user initiated the database query. A web page which includes information describing the relationship between the first group of products and the extracted product information is sent to the requesting web browser, and is configured to enable the web browser to generate a user interface displaying icons arranged to visually represent the relationship.

Claims

1. A computer-implemented method comprising:

using a web server to operate an electronic store by;

receiving a request for an electronic store web page from a web browser, wherein said web page is based on a script of commands in a template file wherein the commands specify both a database query to perform and a translation process to convert the query to HTML code;

processing the query script of commands to extract product information from said database, wherein the database includes product information describing a hierarchical relationship between groups of products, and wherein said extracted product information is related to a first group of products whose previous selection by a user initiated said web server database query;

merging the extracted product information with the template file;

constructing a web page from the combined product information and template file; and

sending the web page to the requesting web browser, wherein the web page includes information describing said relationship between the first group of products and the extracted product information, and is configured to enable the web browser to generate a user interface displaying icons arranged to visually represent said relationship.

2. The method of claim 1, further comprising after receiving the request for said electronic store web page, examining a URL of the web page and determines the URL specifies the name of a template file.

3. The method of claim 2, wherein the web server is configured to invoke an HTML page engine process for opening the template file specified in the URL, scanning the template file for query scripts, and utilizing a database query in the query script for querying the product information database.

4. The method of claim 1, wherein the web server is configured to transmit the converted query scripts as HTML-coded text files to the web browser.

5. The method of claim 1, wherein the web sewer is configured to query the product information database to examine the availability status of each product.

6. A computer-implemented method, comprising:

receiving a request from a web browser for an electronic store web page;

sending data to the web browser sufficient to enable the web browser to generate a user interface displaying icons representing groups of products, said icons being arranged to visually represent a relationship between said groups of products;

receiving, responsive to selection of one of said icons representing a first of the groups of products, a network message that includes a database query command specifying a query of a product information database for groups of products related to the first group of products;

submitting said query to the product information database; and

returning to said web browser a web page that includes results of the query and returned information describing said related groups of products, wherein the returned information is extractable to describe said related groups of products and to display second icons representing said related groups of products.

7. The method of claim 6, wherein said network message is received over the Internet.

8. The method of claim 6, wherein an arrangement of said second icons displayed by said user interface represents the relationship between the first group and said related groups.

9. A computer-implemented method, comprising:

embedding a database reference within a template web page for use by a sewer, said database reference representing a database query, said template web page including fixed content data compatible with a network protocol;

monitoring web page requests;

responding to a request for a web page by scanning said template web page for said database reference;

extracting variable content data from said database by querying said database using said database query;

combining said variable content data with said fixed content data to create a web page; and

transmitting said web page over a network.

10. The computer-implemented method of claim 9, wherein said network is the Internet and wherein said web page complies with an Internet protocol.

11. The computer-implemented method of claim 10 wherein said variable content data and said fixed content data describe inventory of an electronic store.