Method and system for tracking consumer awareness of brand-names
First Claim
Patent Images
1. A method in a computer system for assessing brand recognition of trade marks and service marks, comprising:
- displaying a shopping list;
concurrently displaying at least two brand-related trade or service marks as alternate activation mechanisms to print the displayed shopping list;
receiving an indication that at least one of the two marks has been used to activate printing the displayed shopping list;
tracking and storing in a memory of the computer system a number of times each of the at least two marks has been selected to activate printing the shopping list;
comparing the stored number of times each of the at least two marks has been selected relative to each other; and
outputting an indication of the comparison.
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Abstract
A method and system allowing the assessment of the strength of at least one mark relative to at least one other mark. In one embodiment, a method includes but is not limited to displaying at least two marks as activation mechanisms for a print-shopping-list command, and determining relative consumer awareness of the at least two marks by maintaining an accounting of the number of times each of the at least two marks is activated. In one embodiment, a system includes but is not limited to hardware and/or software effecting the method.
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Citations
55 Claims
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1. A method in a computer system for assessing brand recognition of trade marks and service marks, comprising:
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displaying a shopping list; concurrently displaying at least two brand-related trade or service marks as alternate activation mechanisms to print the displayed shopping list; receiving an indication that at least one of the two marks has been used to activate printing the displayed shopping list; tracking and storing in a memory of the computer system a number of times each of the at least two marks has been selected to activate printing the shopping list; comparing the stored number of times each of the at least two marks has been selected relative to each other; and outputting an indication of the comparison. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method in a computer system for determining consumer awareness of at least two brand-related trade or service marks relative to each other, comprising:
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receiving electronically an indication of at least two concurrently displayed brand-related trade or service marks for printing a shopping list or to execute a logout command and an indication of a selected one of the at least two concurrently displayed marks; and retrieving an electronically stored accounting of past activations of the at least two marks as used to print the shopping list or to execute the logout command; and based upon the accounting of past activations, determining a frequency of selection of one of the at least two marks relative to another one of the at least two marks, outputting the result of the determining step, thereby measuring consumer awareness of the at least two marks. - View Dependent Claims (15, 16)
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17. A system for evaluating brand recognition of trade marks and service marks, comprising:
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means for displaying a shopping list; means for concurrently displaying at least two brand-related trade or service marks as alternate activation mechanisms to print the displayed shopping list; means for receiving an indication that at least one of the two marks has been used to activate printing the displayed shopping list; means for tracking and storing in a memory of the computer system a number of times each of the at least two marks has been selected to activate printing the shopping list; means for comparing the stored number of times each of the at least two marks has been selected relative to each other; and means for outputting an indication of the comparison. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A system for determining consumer awareness of at least two brand-related trade or service marks relative to each other, comprising:
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means for receiving an indication of at least two concurrently displayed brand-related trade or service marks for printing a shopping list or to execute a logout command and an indication of a selected one of the at least two concurrently displayed marks; and means for retrieving an accounting of past activations of the at least two marks as used to print the shopping list or to execute the logout command to determine frequency of selection of one of the at least two marks relative to another one of the at least two marks, means for outputting the result of the determination, thereby measuring consumer awareness of the at least two marks. - View Dependent Claims (31, 32, 33, 34)
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35. A method in a computer system comprising:
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concurrently displaying on a display device of the computer system at least two brand-related trade or service marks as alternate activation mechanisms to print a shopping list displayed on the display device; receiving an indication of a selected one of the concurrently displayed at least two marks; and in response to receiving the indication of the selected one of the displayed at least two marks, transmitting data that indicates the selected mark; and causing the computer system to print the shopping list. - View Dependent Claims (36, 37, 38)
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39. A system comprising:
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means for concurrently displaying on a display device at least two brand-related trade or service marks as alternate activation mechanisms for printing a shopping list displayed on the display device; means for receiving an indication of a selected one of the concurrently displayed at least two marks; and means for transmitting data that indicates the selected mark and causing the system to print the shopping list in response to receiving the indication of the selected mark. - View Dependent Claims (40, 41, 42)
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43. A method in a computer system for measuring brand recognition through selection of brand-specific trade or service marks, comprising;
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displaying on a display device a plurality of brand-specific trade or service marks, which, when selected, activate an application-specific command to print a shopping list or to initiate sign-off from the application; receiving an indication that one of the plurality of brand-specific trade or service marks is selected; causing activation of the application-specific command; and measuring brand recognition by tracking the number of times each of the plurality of trade or service marks has been selected to activate the application-specific command, outputting on the computer system the result of the tracking step. - View Dependent Claims (44, 45, 46)
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47. A system for measuring brand recognition through selection of brand-specific trade or service marks, comprising;
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display mechanism that causes concurrent display of a plurality of brand-specific trade or service marks, which, when selected, activate an application-specific command to print a shopping list or to initiate sign-off from the application; activation mechanism that, upon receiving an indication that one of the plurality of brand-specific trade or service marks is selected, activates the application-specific command; and tacking mechanism that is structured to measure brand recognition by tracking the number of times each of the plurality of trade or service marks is selected to activate the application-specific command, outputting on the computer system the result of the tracking step. - View Dependent Claims (48, 49, 50)
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51. A computer-readable memory medium containing instructions for controlling a computer processor to measure brand recognition through selection of brand-specific trade or service marks, by;
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concurrently displaying a plurality of brand-specific trade or service marks, which, when selected, activate an application-specific command to print a shopping list or to initiate sign-off from the application; receiving an indication that one of the plurality of brand-specific trade or service marks is selected; causing activation of the application-specific command; measuring brand recognition by tracking the number of times each of the plurality of trade or service marks has been selected to activate the application-specific command, outputting on the computer system the result of the tracking step. - View Dependent Claims (52)
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53. A computer-readable memory medium containing instructions for controlling a computer processor to assess brand recognition, by:
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displaying a shopping list; concurrently displaying at least two brand-related trade or service marks as alternate activation mechanisms to print the displayed shopping list; receiving an indication that at least one of the two marks has been used to activate printing the displayed shopping list; tracking and storing in a memory of the computer system a number of times each of the at least two marks has been selected to activate printing the shopping list; comparing the stored number of times each of the at least two marks has been selected relative to each other; and outputting an indication of the comparison.
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54. A computer-readable memory medium containing instructions for controlling a computer processor to determine consumer awareness of at least two brand-related trade or service marks relative to each other, by:
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receiving an indication of at least two concurrently displayed brand-related trade or service marks for printing a shopping list or to execute a logout command and an indication of a selected one of the at least two concurrently displayed marks; and retrieving an accounting of past activations of the at least two marks as used to print the shopping list or to execute the logout command; and based upon the accounting of past activations, determining a frequency of selection of one of the at least two marks relative to another one of the at least two marks, thereby measuring consumer awareness of the at least two marks.
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55. A computer-readable memory medium containing instructions for controlling a computer processor by:
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displaying a shopping list; concurrently displaying at least two brand-related trade or service marks as alternate activation mechanisms to print the shopping list; receiving an indication of a selected one of the displayed at least two marks; in response to receiving the indication of the selected mark, transmitting data that indicates the selected mark and causing the shopping list to be printed.
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Specification