Online system and method for dynamic segmentation and content presentation
First Claim
1. An on-line system for administering advertising content, the on-line system comprising:
- a server operatively connected to a user terminal operated by a user and including a browser for displaying hypertext mark-up language (HTML), the server including;
an advertising administration module, configured to maintain advertising content associated with at least one advertising campaign;
a user terminal interface module coupled to said advertising administration module, said user terminal interface configured to retrieve user information corresponding to said user terminal, for use by said advertising administration module;
a decision maker module in communication with the advertising administration module, said decision maker module configured to select advertising content associated with at least one advertising campaign, based on said user information including consumer data specific to the user and obtained at least directly from said user terminal, so that the user terminal in communication with the server and with a separate third party resource provider receives other content from the third party resource provider and receives the selected advertising content corresponding to the user information retrieved by said server; and
an object dispatch module which remotely generates a HTML template in the browser of the user terminal, wherein the user terminal receives such advertising content from the advertising administration module as a first object, which is selected by the decision module, wherein the user terminal receives the other content in a data file as a second object from the third party resource provider with the second object not stored internally in the server, and wherein the object dispatch module remotely populates the HTML template with the first and second objects simultaneously at the user terminal to be conveyed to the user, thereby displaying the advertising content with the other content simultaneously in the browser.
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Accused Products
Abstract
An on-line system and method assembles, stores, and administers all of a company'"'"'s merchandising content in a single location, and optimizes the effectiveness of the content by determining the content and format most likely to be of interest to the consumer. Generally, a merchant sets up at least one campaign in the system, by generating various objects and/or resources comprising merchandising content. The merchant and/or its advertiser then establishes a set of rules which are applied to determine the objects and resources of the campaign to be distributed to a consumer, based on various circumstances and scenarios. When the consumer interacts with the system, the system determines dynamically the merchandising content to be sent to the consumer by processing data corresponding to the consumer, the consumer'"'"'s computer system and environmental and geographical data.
59 Citations
20 Claims
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1. An on-line system for administering advertising content, the on-line system comprising:
a server operatively connected to a user terminal operated by a user and including a browser for displaying hypertext mark-up language (HTML), the server including; an advertising administration module, configured to maintain advertising content associated with at least one advertising campaign; a user terminal interface module coupled to said advertising administration module, said user terminal interface configured to retrieve user information corresponding to said user terminal, for use by said advertising administration module; a decision maker module in communication with the advertising administration module, said decision maker module configured to select advertising content associated with at least one advertising campaign, based on said user information including consumer data specific to the user and obtained at least directly from said user terminal, so that the user terminal in communication with the server and with a separate third party resource provider receives other content from the third party resource provider and receives the selected advertising content corresponding to the user information retrieved by said server; and an object dispatch module which remotely generates a HTML template in the browser of the user terminal, wherein the user terminal receives such advertising content from the advertising administration module as a first object, which is selected by the decision module, wherein the user terminal receives the other content in a data file as a second object from the third party resource provider with the second object not stored internally in the server, and wherein the object dispatch module remotely populates the HTML template with the first and second objects simultaneously at the user terminal to be conveyed to the user, thereby displaying the advertising content with the other content simultaneously in the browser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. An on-line system for administering advertising content, the on-line system comprising:
a server in communication with a user terminal operated by a user, the user terminal including a browser for displaying hypertext mark-up language (HTML), with the server including; an advertising administration module, configured to maintain advertising content associated with at least one advertising campaign; a user terminal interface module in communication with the advertising administration module, said user terminal interface configured to retrieve user information corresponding to said one user terminal, for use by said advertising administration module; a design user interface module configured to allow the user using the user terminal to specify a set of rules corresponding to an advertising campaign, said set of rules defining conditions for which specific advertising content is selected, along with mode of appearance of said advertising content; a decision maker module in communication with the advertising administration module, said decision maker module configured to select advertising content associated with at least one advertising campaign, based on said user information including consumer data at least specifically identifying the user and obtained at least directly from said user terminal, wherein the consumer data specifically identifying the user and obtained at least directly from the user terminal is selected from the group of; the age of the consumer, the economic status of the consumer, the residence of the consumer, and the language of preference of the consumer, so that the user terminal in communication with the server and with a separate third party resource provider receives other content from the third party resource provider and receives the selected advertising content corresponding to the user information retrieved by said server; and an object dispatch module which remotely generates a HTML template in the browser of the user terminal, wherein the user terminal receives such advertising content from the advertising administration module as a first object, which is selected by the decision module, wherein the user terminal receives the other content in a data file as a second object from the third party resource provider with the second object not stored internally in the server, and wherein the object dispatch module remotely populates the HTML template with the first and second objects simultaneously at the user terminal to be conveyed to the user, thereby displaying the advertising content with the other content simultaneously in the browser. - View Dependent Claims (16, 17, 18, 19)
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20. An on-line method for administering advertising content, the on-line method comprising the steps of:
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providing a user terminal including a browser for displaying hypertext mark-up language (HTML) to the user; providing a server operatively connected to the user terminal operated by a user and including advertising content for transmission to the user terminal; providing a third party resource provider separate from the server and operatively connected to the user terminal and including other content for transmission to the user terminal; maintaining advertising content associated with at least one advertising campaign using an advertising administration module; retrieving user information corresponding to the user terminal for use by the advertising administration module using a user terminal interface module in communication with the advertising administration module; obtaining, at least directly from the user terminal, consumer data specific to the user and included in the user information; selecting advertising content using a decision maker module, with the advertising content associated with at least one advertising campaign based on the consumer data specific to the user; and providing to the user terminal operatively in communication with the server the selected advertising content as a first object selected by the decision module and corresponding to the consumer data and the user information retrieved by the server; providing to the user terminal, operatively in communication with the third party resource provider, the other content as a second object not stored internally in the server; providing an object dispatch module which remotely generates a HTML template in the browser of the user terminal, and remotely populating, by the object dispatch module, the HTML template with the first and second objects simultaneously at the user terminal to be conveyed to the user, thereby displaying the advertising content with the other content simultaneously in the browser.
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Specification