System and method for computer-created advertisements

• US 7,315,983 B2
• Filed: 06/25/2001
• Issued: 01/01/2008
• Est. Priority Date: 06/23/2000
• Status: Active Grant

• Current Assignee: eComSystems Incorporated
• Original Assignee: eComSystems Incorporated
• Inventors: Evans, Jon C., Gould, Jon K., Evans, James M.
• Primary Examiner(s): RUDY, ANDREW J
• Application Number:
  US09/887,526
• Publication Number:
  US 20020036654A1
• Time in Patent Office: 2,381 Days
• Field of Search: 705/27, 705/14, 358/1.15, 358/1.18, 715/527, 715/700, 715/713, 715/815, 715/825, 715838-840, 715853-855, 342/2.1
• US Class Current: 715/713
• CPC Class Codes: G06F 40/174 Form filling; Merging
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

The invention relates to a computerized method for a user to create an advertisement by displaying a plurality of advertising formats for selection by a user; displaying a template corresponding to a selected advertising format; displaying a plurality of product references for selection by the user; displaying on the template a selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement, all of which may be implemented using the Internet. The invention further relates to a computerized system for creating an advertisement that comprises a template database for storing advertising formats; a product database for storing product references; and a computer to access the databases. Preferably, the user has a network interface such as Internet access that permits access via a remote location, software to permit a user to specify specifications such as quantity, printing information, ship date, paper type, pricing information, and payment information, and may be configured to receive images and text for new products.

Claims

1. A computerized method for a user to create an advertisement, comprising:

displaying on a computer a plurality of advertising formats for selection by the user;

processing the user selection;

displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats;

displaying on the computer a plurality of product references for selection by the user;

displaying on the template at least one selected product reference to create a proposed advertisement;

automatically rearranging the selected product reference to the selected format to create a preview of the proposed advertisement; and

displaying the preview to the user.

2. The computerized method of claim 1 further comprising:

submitting to a remote site, through a networked connection with the computer, electronic files of the proposed advertisement, specifications for the proposed advertisement, the specifications including at least one of;

a quantity, printing information, a ship date, delivery or shipping instructions, destination information, pricing information, a paper type, and a payment method;

creating a preview of the proposed advertisement at the remote site; and

creating advertisements that correspond to the proposed advertisement in accordance with said specifications at the remote site.

3. The computerized method of claim 1 wherein the step of displaying the preview to the user is selected from the group consisting of:

a) displaying a preview of the proposed advertisement on a computer and b) printing a hard-copy preview of the proposed advertisement.

4. The computerized method of claim 1 wherein the step of displaying on the computer a plurality of product references for selection by the user comprises:

displaying a menu of a plurality of product categories for selection by the user; and

displaying on the computer, in response to selection of a product category by the user, a plurality of product references that correspond to a selected product category.

5. The computerized method of claim 1 wherein the step of displaying on the computer a plurality of product references for selection by the user comprises:

displaying on the computer a menu of a plurality of vendors for selection by the user; and

displaying on the computer, in response to selection of a vendor by the user, a plurality of product references that correspond to the selected vendor.

6. The computerized method of claim 1 wherein the step of displaying on the template at least one selected product reference comprises:

displaying on the template at least one advertisement area for selection by the user;

displaying on the selected advertisement area at least one selected product reference; and

displaying on the selected advertisement area information for the at least one selected product reference.

7. The computerized method of claim 6, wherein the information is pricing information.

8. The computerized method of claim 1 wherein the selected advertising format is chosen from the group consisting of a circular, a news paper advertisement, a hard-copy banner, an electronic banner, a flyer, signage, direct-mail advertisements, electronic-mail advertisements, a store newsletter and combinations thereof.

9. An electronic method for a user to create an advertisement, comprising:

accessing a web site through a computer;

displaying on the computer a plurality of advertising formats for selection by the user;

displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats;

displaying on the computer a plurality of product references for selection by the user;

displaying on the template at least one selected product reference to create a proposed advertisement;

submitting to a remote site, via a network connection, electronic files of the proposed advertisement, specifications for the proposed advertisement, the specifications including at least one of a quantity, printing information, a ship date, delivery or shipping instructions, destination information, a paper type, pricing information, and a payment method;

automatically rearranging the selected product reference to the selected format to create, at the remote site, a preview of the proposed advertisement;

making the preview available to the user for review; and

automatically creating, in accordance with the specifications, the advertisement that corresponds to the proposed advertisement.

10. The electronic method of claim 9 further comprising:

displaying on the computer a menu whereby the user may enter information concerning at least one custom product reference; and

displaying on the template at least one custom product reference in addition to the at least one selected product reference.

11. The electronic method of claim 9 wherein the step of displaying on the computer a plurality of product references for selection by the user comprises:

displaying on the computer a menu of a plurality of product categories for selection by the user; and

displaying on the computer, in response to selection by the user, a plurality of product references that correspond to a selected product category.

12. The electronic method of claim 9 further comprising:

logging into an account that is maintained on the web site using information that uniquely identifies the user;

automatically saving, in response to the completion of each step, the proposed advertisement as a prior proposed advertisement, such that upon a subsequent login into the account, the user will be presented with an option of editing the prior proposed advertisement.

13. The electronic method of claim 9 further comprising printing a plurality of the advertisements at said remote site and choosing a delivery option for the printed advertisements selected from the group consisting of:

a direct mailing to potential users whose names and addresses are provided by the user;

a direct shipping to a newspaper publisher; and

a direct shipping to the user at one or more locations.

14. The electronic method of claim 13, wherein the chosen delivery option is a direct mailing to potential users, said method further comprising:

transmitting, via the Internet or a storage media, a data file comprising names and addresses of potential users to whom the advertisements should be mailed.

15. The electronic method of claim 9 further comprising:

displaying on the computer a schedule comprising two dates;

a distribution date; and

a publication deadline wherein said publication date is when the advertisement is expected to be completed to meet the distribution date.

16. An Internet-based method for a user to create an advertisement, comprising:

accessing a website through a computer, said website being hosted on a host computer, and said host computer having access to a first database of advertising formats and a second database of product references;

accessing the first database to identify a plurality of advertising formats;

displaying on the computer the plurality of advertising formats for selection by the user;

displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats;

accessing the second database to identify a plurality of product references;

displaying on the computer the plurality of product references for selection by the user;

displaying on the template at least one selected product reference to create a proposed advertisement;

submitting to a remote site via the Internet, electronic files of the proposed advertisement, specifications for the proposed advertisement, the specifications including at least one of a quantity, a ship date, a destination, delivery instructions, pricing information, printing information, a paper type, and a payment method;

automatically rearranging the selected product reference to the selected format to create, at the remote site, a preview of the proposed advertisement;

making the preview available to the user for review; and

displaying or transferring, in accordance with the specifications, the advertisement that corresponds to the proposed advertisement.

17. The Internet-based method of claim 16 further comprising:

displaying on the computer a menu whereby the user may enter information concerning at least one custom product reference; and

displaying on the template at least one custom product reference in addition to the at least one selected product reference.

18. An Internet-based method for a user to create an advertisement, comprising:

accessing a website through a computer, said website being hosted on a host computer, and said host computer having access to a first database of advertising formats and a second database of product references;

displaying on the computer a menu whereby the user may enter information concerning a custom product reference;

updating the second database to include the information concerning the custom product reference;

accessing the first database to identify a plurality of advertising formats;

displaying on the computer the plurality of advertising formats for selection by the user;

displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats;

accessing the updated second database to identify a plurality of product references;

displaying on the computer the plurality of product references for selection by the user;

displaying on the template at least one selected product reference to create a proposed advertisement;

submitting to a remote site, via the Internet, electronic files of the proposed advertisement, specifications for the proposed advertisement, the specifications including at least one of a quantity, printing information, a ship date, a paper type, pricing information, and a payment method;

automatically rearranging the selected product reference to the selected format to create, at the remote site, a preview of the proposed advertisement;

making the preview available to the user for review; and

displaying or transferring, in accordance with the specifications, the advertisement that corresponds to the proposed advertisement.

19. A method whereby a user operates a computer to create an advertisement, comprising:

selecting an advertising format from a plurality of advertising formats stored on a computer;

displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats, said template including a plurality of advertising areas;

selecting one of a plurality of product references, each of said product references comprising at least one of an image and text;

importing the selected product reference onto one of the plurality of advertising areas to create an advertisement, whereby said advertising area is configured to automatically format the selected product reference to fit within physical dimensions of the advertising area.

20. The method of claim 19, wherein the product advertising area is configured to automatically scale the selected product reference to fit within physical dimensions of the advertising area.

21. The method of claim 19, wherein the advertising area is configured to automatically convert the product reference into a scaled image with physical dimensions that are about the same as the physical dimensions of an advertising area.

22. A method whereby a user operates a computer to create an advertisement, comprising:

selecting an advertising format from a plurality of advertising formats stored on a computer;

displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats, said template including a plurality of advertising areas;

selecting a plurality of product references, each of said product references comprising at least one of an image and text;

specifying at least one rule of priority for laying out the plurality of product references onto the plurality of advertising areas;

generating an advertisement whereby the plurality of product references are automatically placed onto the plurality of advertising areas in accordance with the at least one rule of priority.

23. The method of claim 22, wherein the step of selecting a plurality of product references comprises:

selecting a plurality of products to be advertised, each of said products having a corresponding plurality of product references, each of which product references comprises image, text or image and text, and each of which corresponding product references differ in size of an image and size of a text font, wherein the rule of priority is to maximize the size of the images for each of the selected products, when said product references are laid-out on a template.

24. The method of claim 22 whereby the rules of priority are chosen from the group consisting of:

maximum size of product image;

maximum number of advertised products per page;

minimum separation between product references;

maximum font size;

minimum font size;

predetermined number of product references per page;

grouping by manufacturer; and

grouping by product category.