Profile-based messaging apparatus and method
First Claim
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1. A method for providing unsolicited advertising or informational messages to one or more persons comprising the steps of:
- (a) sensing information from said one or more persons;
(b) extracting information comprising face recognition using said sensed information;
(c) forming a predicted profile based on said extracted information;
(d) selecting a message to display based on said profile;
(e) displaying said selected message; and
(f) maintaining record information that identifies a set of said unsolicited advertising or informational messages that has been displayed to said one or more persons and how often said set of said unsolicited advertising or informational messages has been displayed to said one or more persons.
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Abstract
A system for providing directed advertising or informational messages specific to individual persons or vehicles. The system encompasses a sensing and evaluation mechanism to detect persons or vehicles, in conjunction with a billboard or other display device capable of delivering a message specific to one or more individuals.
92 Citations
16 Claims
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1. A method for providing unsolicited advertising or informational messages to one or more persons comprising the steps of:
- (a) sensing information from said one or more persons;
(b) extracting information comprising face recognition using said sensed information;
(c) forming a predicted profile based on said extracted information;
(d) selecting a message to display based on said profile;
(e) displaying said selected message; and
(f) maintaining record information that identifies a set of said unsolicited advertising or informational messages that has been displayed to said one or more persons and how often said set of said unsolicited advertising or informational messages has been displayed to said one or more persons. - View Dependent Claims (2, 3, 4, 5, 6, 7)
- (a) sensing information from said one or more persons;
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8. An apparatus for providing unsolicited advertising or informational messages to individuals comprising:
- (a) a sensing device;
(b) a display device; and
(c) a processing system for establishing a predicted profile based on information received from said sensing device, selecting a message to display based on said predicted profile, controlling said display to display said selected message, and maintaining record information that identifies a set of said unsolicited advertising or informational messages that has been displayed to at least one of said individuals and how often said set of said unsolicited advertising or informational messages has been displayed to said at least one of said individuals, wherein said processing system further comprises processing capabilities for analyzing sensed data and extracting information from said sensed data comprises face recognition. - View Dependent Claims (9, 10, 11, 12, 13, 14)
- (a) a sensing device;
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15. A method for providing unsolicited advertising or informational messages to one or more persons comprising the steps of:
- (a) sensing information from said one or more persons;
(b) extracting face recognition data from said sensed information;
(c) forming a predicted profile based on said extracted face recognition data;
(d) selecting a message to display based on said profile; and
(e) displaying said selected message;
wherein said face recognition data is configured to permit an individual person to be recognized.
- (a) sensing information from said one or more persons;
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16. An apparatus for providing unsolicited advertising or informational messages to individuals comprising:
- (a) a sensing device;
(b) a display device;
(c) a processing system for establishing a predicted profile based on face recognition data extracted from information received from said sensing device, selecting a message to display based on said predicted profile, and controlling said display to display said selected message;
wherein said face recognition data is configured to permit an individual person to be recognized.
- (a) a sensing device;
Specification