Method of estimating expected revenues from business directory books
First Claim
1. A method of analyzing geographic advertising preferences of potential advertisers, comprising the steps of:
- determining a numeric cell preference factor; and
displaying the cell preference factor to indicate a preference of the potential advertisers located in a first geographic area of placing advertisements in a second geographic area, the first geographic area and the second geographic area having a distance between them.
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Abstract
A new system of analyzing advertising revenue derivation is provided that is particularly useful for predicting an amount of revenue that can be expected from advertisements placed in a business directory book having a certain geographic coverage. The system comprises estimating a preference factor of advertisers located in a first geographic area of placing advertisements in other geographic areas. This preference factor, along with other demographic data, is used to calculate a choice probability that advertisers will choose to place an advertisement in one business directory book over other competing books. A total amount of expected revenue for each particular geographic area within a metropolitan area is calculated. Finally, the total amount of expected revenue attributable to a particular business directory book is predicted based on the choice probability and the total amount of expected revenue for each geographic area.
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Citations
16 Claims
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1. A method of analyzing geographic advertising preferences of potential advertisers, comprising the steps of:
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determining a numeric cell preference factor; and displaying the cell preference factor to indicate a preference of the potential advertisers located in a first geographic area of placing advertisements in a second geographic area, the first geographic area and the second geographic area having a distance between them. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method of predicting advertising revenue derived from a business directory book, comprising the steps of:
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estimating a numeric geographic preference of advertisers located in a first geographic area of placing advertisements in a second geographic area; determining an expected amount of advertising revenue attributable to the business directory book based on said geographic preference, the first geographic area and the second geographic area having a distance between them; and displaying the expected amount of advertising revenue. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14)
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15. A method of predicting advertising revenue derived from a business directory book comprising the steps of:
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estimating a numeric geographic preference of advertisers located in a first geographic area of placing advertisements in a second geographic area, the first geographic area and the second geographic area having a distance between them, wherein said geographic preference is determined using; (i) a distance between said first geographic area and said second geographic area; (ii) an aggregate income of households located in said second geographic area; and (iii) a total sales of non-manufacturing businesses located in said second geographic area; determining an expected amount of advertising revenue attributable to the business directory book based on said geographic preference; determining a choice probability factor indicative of the probability that advertisers located in said first geographic area will choose to advertise in the business directory book; deriving an expected tool amount of advertising revenue from said first geographic area; and displaying the total amount of advertising revenue. - View Dependent Claims (16)
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Specification