Internet-based advertising and referral system

• US 7,319,975 B2
• Filed: 07/24/2000
• Issued: 01/15/2008
• Est. Priority Date: 07/24/2000
• Status: Active Grant

• Current Assignee: Emergency 24 Incorporated
• Original Assignee: Emergency 24 Incorporated
• Inventors: Monteverde, Dante
• Primary Examiner(s): Janvier; Jean D
• Application Number:
  US09/624,107
• Publication Number:
  US 20030088465A1
• Time in Patent Office: 2,731 Days
• Field of Search: 705/14, 705/26, 705/27, 705/37, 707/3
• US Class Current: 705/14.16
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching

Abstract

A system for advertising with the assistance of an advertiser'"'"'s associate web site includes enrolling advertiser'"'"'s web sites for allowing customers to receive information or to electronically purchase items; enrolling advertiser'"'"'s associates web sites that refer customers to the advertiser'"'"'s web site in exchange for compensation; electronically providing to the customer'"'"'s computer, specific hyperlinks via the advertiser'"'"'s associate'"'"'s web page that, when selected by a customer, cause a list of advertiser'"'"'s to be transmitted to the customer'"'"'s computer, wherein each of said items in said list comprises a selectable advertiser specific hyperlink to the corresponding advertiser; transmitting to the customer'"'"'s computer a web page which corresponds to the advertiser specific hyperlink selected by the customer, to accomplish a referral to the advertiser; and determining and recording within a computer memory compensation for the advertiser'"'"'s associate for the referral.

Claims

1. A method of internet-based advertising comprising:

providing a system having a plurality of advertisers'"'"' web sites and an advertiser associate'"'"'s web site with a first selectable link;

providing a plurality of advertiser links that are respectively directed to the advertisers'"'"' web sites;

providing in the first selectable link a term chosen by the advertiser associate'"'"'s web site;

displaying the first selectable link on an Internet user'"'"'s computer in response to an Internet user accessing the advertiser associate'"'"'s web site;

transmitting to the Internet user'"'"'s computer the advertiser links in response to selection of the first selectable link by the Internet user; and

causing transmission of an advertiser'"'"'s web site to the Internet user'"'"'s computer in response to selection of a corresponding advertiser link by the Internet user, thereby accomplishing a referral to the advertiser'"'"'s web site.

2. The method of claim 1 further comprising providing an enrollment system allowing web site owners to enroll as the advertiser associate'"'"'s web site.

3. The method of claim 2 wherein the enrollment system further allows a web site owner to enroll as one of the advertisers'"'"' web sites.

4. The method of claim 1 wherein the plurality of advertiser links are arranged based upon an amount of payment corresponding to the compensation each advertiser'"'"'s web site agrees to pay for the referral.

5. The method of claim 4 wherein the advertiser'"'"'s web sites bid on the amount of payment.

20. The method of claim 1 wherein the Internet user is a customer.

24. The method as claimed in claim 1 further comprising:

respectively assigning advertiser identifiers to the advertisers'"'"' web sites; and

assigning an advertiser associate identifier to the advertiser associate'"'"'s web site.

25. The method as claimed in claim 24 further comprising:

using the advertiser identifier to identify the advertiser'"'"'s web site;

using the advertiser'"'"'s associate identifier to identify the advertiser associate'"'"'s web site; and

calculating a compensation for the advertiser associate'"'"'s web site for the referral.

6. A method of facilitating internet based promotional advertising comprising:

providing a system having a plurality of advertisers'"'"' web sites and an advertiser associate'"'"'s web site to refer a customer'"'"'s computer to at least one of the advertiser'"'"'s web sites in exchange for compensation;

respectively assigning advertiser identifiers to the advertisers'"'"' web sites;

assigning an advertiser associate identifier to the advertiser associate'"'"'s web site;

causing transmission to the customer'"'"'s computer of a first selectable link that is directed to information having a plurality of advertiser links respectively linked to the advertisers'"'"' web sites;

providing in the first selectable link a term chosen by the advertiser associate'"'"'s web site;

causing the displaying of the first selectable link on the customer'"'"'s computer in response to the customer'"'"'s computer accessing the advertiser associate'"'"'s web site; and

causing transmission of the information to the customer'"'"'s computer in response to the customer'"'"'s computer selecting the first selectable link.

7. The method of claim 6 further comprising causing transmission of an advertiser'"'"'s web site to the customer'"'"'s computer in response to the customer'"'"'s computer selecting the corresponding advertiser link, thereby accomplishing a referral.

8. The method of claim 7 further comprising using the advertiser identifier to identify the advertiser'"'"'s web site that was transmitted to the customer'"'"'s computer.

9. The method of claim 7 further comprising using the advertiser associate identifier to identify the advertiser associate'"'"'s web site.

10. The method of claim 7 further comprising determining an amount of payment to be paid by the advertiser'"'"'s web site transmitted to the customer'"'"'s computer for the referral.

11. The method of claim 10 wherein the amount of payment corresponds to promotional costs incurred by the advertiser associate'"'"'s web site.

12. A method of compensating internet based advertising referrals in a web site system having a plurality of advertisers and at least one advertiser associate and an Internet user'"'"'s computer capable of receiving information, the method comprising:

respectively assigning advertiser identifiers to the advertisers;

recording each advertiser identifier within a computer memory;

assigning an advertiser associate identifier to the advertiser associate;

recording the advertiser associate identifier within the computer memory;

providing in a first selectable link a term chosen by the advertiser associate;

causing the displaying of the first selectable link on the Internet user'"'"'s computer in response to the Internet user accessing a web site of the advertiser associate;

causing a plurality of advertiser links that are respectively linked to web sites of the advertisers to be transmitted to the Internet user'"'"'s computer in response to selection of the first selectable link by an Internet user;

causing transmission of the web site of an advertiser to the Internet user'"'"'s computer in response to the Internet user selecting a corresponding advertiser link, thereby accomplishing a referral;

using the advertiser and advertiser associate identifiers to respectively identify the advertiser and the advertiser associate; and

calculating and recording within the computer memory compensation due the advertiser associate for the referral.

13. The method of claim 12 further comprising providing an enrollment system to allow a plurality of web site owners to enroll as respective advertiser associates in exchange for compensation.

21. The method of claim 12 wherein the Internet user is a customer.

14. A computer implemented system for internet based advertising comprising:

a web site system having a system controller, a plurality of advertisers'"'"' web sites, and an advertiser associate'"'"'s web site for allowing an Internet user to receive information via an Internet user'"'"'s computer;

an enrolling means accessible via the system controller for respectively enrolling the advertisers'"'"' web sites and the advertiser associate'"'"'s web site, and for respectively assigning identifiers to the advertisers'"'"' web sites and advertiser associate'"'"'s web site;

a means to provide to the Internet user'"'"'s computer a first selectable link on the advertiser associate'"'"'s web site that, when selected by the Internet user, causes the system controller to transmit to the Internal user'"'"'s computer a plurality of advertiser links that are respectively linked to the advertisers'"'"' web to the first selectable link including a term chosen by the advertiser associate'"'"'s web site and is displayed on the Internet user'"'"'s computer in response to the Internet user accessing the advertiser associate'"'"'s web site; and

a means for causing transmission of one of the advertiser'"'"'s web sites to the Internet user'"'"'s computer in response to the Internet user selecting the corresponding advertiser link, thereby accomplishing a referral.

15. The system of claim 14 further comprising a means for extracting the respective identifiers in response to the Internet user'"'"'s computer selecting the corresponding advertiser link and for using the identifiers to respectively identify the advertisers'"'"' web sites and advertiser associate'"'"'s web site.

16. The system of claim 14 further comprising a means for calculating compensation to be paid for the referral.

17. The system of claim 14 wherein the enrolling means is accomplished on-line with the system controller.

18. The system of claim 16 further comprising a means for generating a report to the advertiser'"'"'s web sites and the advertiser associate'"'"'s web site, respectively, regarding the compensation due to the advertiser associate'"'"'s web site.

22. The method of claim 14 wherein the Internet user is a customer.

19. A method of internet-based advertising comprising:

providing a system having a plurality of advertisers'"'"' web sites, a system controller, and an advertiser associate'"'"'s web site with a first selectable link to information having a plurality of advertiser links respectively linked to the advertisers'"'"' web sites, each advertiser link being a second selectable link to the corresponding advertiser'"'"'s web site, the plurality of advertiser links being arranged based upon an amount of payment corresponding to compensation each advertiser'"'"'s web site agrees to pay for a referral;

providing in the first selectable link a term chosen by the advertiser associate'"'"'s web site;

respectively assigning advertiser identifiers to the advertisers'"'"' web sites;

assigning an advertiser associate identifier to the advertiser associate'"'"'s web site;

causing the displaying of the first selectable link on an Internet user'"'"'s computer in response to an Internet user accessing the advertiser associate'"'"'s web site;

causing the system controller to transmit the Internet user'"'"'s computer the information in response to the Internet user selecting the first selectable link;

causing transmission of the advertiser'"'"'s web site to the Internet user'"'"'s computer in response to the Internet user selecting the corresponding advertiser link, thereby accomplishing the referral to the respective advertiser;

using the advertiser identifier to identify the advertiser'"'"'s web site transmitted to the Internet user'"'"'s computer;

using the advertiser'"'"'s associate identifier to identify the advertiser associate'"'"'s web site; and

calculating a compensation for the advertiser associate'"'"'s web site for the referral.

23. The method of claim 19 wherein the Internet user is a customer.