Alternate method of showing commercials using personal video recorders

• US 7,327,931 B2
• Filed: 05/08/2002
• Issued: 02/05/2008
• Est. Priority Date: 05/22/2001
• Status: Active Grant

• Current Assignee: Texas Instruments, Inc.
• Original Assignee: Texas Instruments, Inc.
• Inventors: Frantz, Gene A.
• Primary Examiner(s): Tran; Thai Q.
• Assistant Examiner(s): TOPGYAL, GELEK W
• Application Number:
  US10/141,663
• Publication Number:
  US 20020176702A1
• Time in Patent Office: 2,099 Days
• Field of Search: 386/46, 386/95, 386/125, 725/133, 725/153, 725/42
• US Class Current: 386/249
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8352 involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/765 Interface circuits between an apparatus for recording and another apparatus
• CPC Class Codes: H04N 5/775 between a recording apparatus and a television receiver

Abstract

A recording and playback system comprising a personal video recorder (“PVR”) coupled to a television monitor. The PVR records a video broadcast stream which comprises main program information as well as commercial content. The commercial content includes commercial identifier values which indicate to the PVR the presence of commercial content. Thus, during playback on the monitor, the PVR monitors the recorded broadcast stream for the commercial identifiers to determine the presence of commercial content. A user can control the PVR to play back the recorded stream in a conventional manner in which commercials interrupt the main program information. Alternatively, the user can cause the PVR to play back the recorded broadcast stream in an alternate format in which the main program information continues to play concurrently with the commercial content.

Claims

1. A video playback system, comprising:

a personal video recorder including user input controls which permit a user to control the operation of the personal video recorder; and

a television monitor coupled to said personal video recorder;

wherein said personal video recorder plays back a previously recorded broadcast stream on said television monitor, said previously recorded broadcast stream includes a main program and commercial content, said commercial content includes a commercial identifier, a standard commercial portion and an alternate commercial portion, wherein said personal video recorder plays back said main program on said television monitor in the absence of a commercial identifier, and wherein upon detection of a commercial identifier a user can select whether the personal video recorder plays back said standard commercial portion instead of said main program on said television monitor or plays back said alternate commercial portion concurrently with said main program on said television monitor.

2. The video playback system of claim 1 wherein:

upon detection of a commercial identifier and user selection of playing back said alternate commercial portion concurrently with said main program showing said main program in a first field of said television monitor and showing said alternate commercial portion in a second field of said television monitor.

3. The video playback system of claim 2 wherein said first field comprises a quadrangle and said second field comprises an L-shaped region abutting said quadrangle.

4. The video playback system of claim 2 wherein said first field comprises a center quadrangle on said television monitor and said second field comprises divided quadrangles on either side of said center quadrangle.

5. The video playback system of claim 1 wherein:

upon detection of a commercial identifier and user selection of playing back said alternate commercial portion concurrently with said main program the personal video recorder causes sound associated only with said main program to be heard.

6. The video playback system of claim 1 wherein:

upon detection of a commercial identifier and user selection of playing back said alternate commercial portion concurrently with said main program the personal video recorder causes sound associated only with said alternate commercial portion to be heard.

7. A video system, comprising:

a personal video recorder including user input controls which permit a user to control the operation of the personal video recorder;

a television monitor coupled to said personal video recorder; and

a network connection coupled to said personal video recorder;

wherein said personal video recorder plays back previously recorded programming on said television monitor, said previously recorded programming includes a main program and commercial content, said commercial content includes a commercial identifier, a standard commercial portion and a web page identifier, wherein said personal video recorder plays back said main program on said television monitor in the absence of a commercial identifier, and wherein upon detection of a commercial identifier a user can select whether the personal video recorder plays back said the standard commercial portion instead of said main program on said television monitor or plays back an alternate commercial portion downloaded from a network from a location corresponding to said web page identifier concurrently with said main program on said television monitor.

8. The video playback system of claim 7 wherein:

upon detection of a commercial identifier and user selection of playing back said alternate commercial portion concurrently with said main program showing said main program in a first field on said television monitor and showing said alternate commercial portion in a second field on said television monitor.

9. The video playback system of claim 8 wherein said first field comprises a quadrangle and said second field comprises an L-shaped portion abutting said quadrangle.

10. The video playback system of claim 8 wherein said first field comprises a center quadrangle on said television monitor and said second field comprises divided quadrangles on either side of said first region.

11. The video playback system of claim 7 further including a network interface and wherein said alternate commercial portion is downloaded to said video playback system at a different time than said alternate commercial portion is shown on said television monitor.

12. The video playback system of claim 7 wherein:

upon detection of a commercial identifier and user selection of playing back said alternate commercial portion concurrently with said main program the personal video recorder causes sound associated only with said main program to be heard.

13. The video playback system of claim 7 wherein:

upon detection of a commercial identifier and user selection of playing back said alternate commercial portion concurrently with said main program the personal video recorder causes sound associated only with said alternate commercial portion to be heard.

14. A method for showing commercial content while showing main program information, comprising;

(a) recording a broadcast video stream comprising main program information and commercial content, said commercial content including a commercial identifier value, a standard commercial portion and an alternate commercial portion;

(b) playing back said recorded broadcast stream on a television screen;

(c) while playing back said recorded broadcast stream, examining the recorded stream for commercial identifier values;

(d) in the absence of a commercial identifier playing back the main program information;

(e) upon detection of a commercial identifier in a standard commercial user selected mode playing back the standard commercial portion instead of the main program information; and

(f) upon detection of a commercial identifier in an alternate commercial user selected mode playing back the alternate commercial portion concurrently with the main program information.

15. The method of claim 14, wherein:

said step of playing back the alternate commercial concurrently with the main program information includes showing the alternate commercial portion on a first portion of said television screen while showing the main program information on a second portion of said television screen.

16. The method of claim 15, wherein:

said second portion of said television screen comprises a quadrangle and said first portion of said television screen comprises an L-shaped region abutting said quadrangle.

17. The method of claim 15, wherein:

said second portion of said television screen comprises a center quadrangle on said television monitor and said first portion of said television screen comprises divided quadrangles on either side of said center quadrangle.

18. The method of claim 14, wherein:

said step of said step of playing back the alternate commercial concurrently with the main program information includes causing sound associated only with the main program information to be heard.

19. The method of claim 14, wherein:

said step of said step of playing back the alternate commercial concurrently with the main program information includes causing sound associated only with the alternate commercial portion to be heard.

20. A method for showing commercial content while showing main program information, comprising;

(a) recording a broadcast video stream comprising main program information and commercial content, said commercial content including a commercial identifier value, a standard commercial portion and a web page identifier portion;

(b) playing back said recorded broadcast stream on a television screen;

(c) while playing back said recorded broadcast stream, examining the recorded stream for commercial identifier values;

(d) in the absence of a commercial identifier playing back the main program information;

(e) upon detection of a commercial identifier in a standard commercial user selected mode playing back the standard commercial portion instead of the main program information; and

(f) upon detection of a commercial identifier in an alternate commercial mode playing back an alternate commercial portion downloaded from a network at a location corresponding to said web page identifier concurrently with the main program information.

21. The method of claim 20, wherein:

said step of playing back the alternate commercial concurrently with the main program information includes showing the alternate commercial portion on a first portion of said television screen while showing the main program information on a second portion of said television screen.

22. The method of claim 21, wherein:

said second portion of said television screen comprises a quadrangle and said first portion of said television screen comprises an L-shaped region abutting said quadrangle.

23. The method of claim 21, wherein:

said second portion of said television screen comprises a center quadrangle on said television monitor and said first portion of said television screen comprises divided quadrangles on either side of said center quadrangle.

24. The method of claim 20, wherein:

said step of said step of playing back the alternate commercial concurrently with the main program information includes causing sound associated only with the main program information to be heard.

25. The method of claim 20, wherein:

said step of said step of playing back the alternate commercial concurrently with the main program information includes causing sound associated only with the alternate commercial portion to be heard.

26. The method of claim 20 further including the step of:

(g) downloading said alternate commercial portion at a different time than playing back said alternate commercial portion.