Traffic shaping of cellular service consumption through modification of consumer behavior encouraged by cell-based pricing advantages

• US 7,328,001 B2
• Filed: 08/05/2004
• Issued: 02/05/2008
• Est. Priority Date: 08/05/2004
• Status: Active Grant

• Current Assignee: D-Link Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Waters, Timothy Moffett, Seaman, James Wesley, Hamilton, Rick Allen II, Dawson, Christopher James
• Primary Examiner(s): Trost; William
• Assistant Examiner(s): Ewart; James D
• Application Number:
  US10/912,478
• Publication Number:
  US 20060030291A1
• Time in Patent Office: 1,279 Days
• Field of Search: 455405-408, 455/414.1, 455/435.2, 455/453, 455/455, 455/457, 455/515, 455/516, 455/566, 455/414.3, 455/414.4, 455/432.1, 455/414.2, 379/111, 379/114.01, 379/114.06, 379/114.1, 379/114.13, 379/114.2, 379/114.28, 379/121.02, 379/122, 379/127.05, 379/114.03, 379/114.12, 379/133, 379/134
• US Class Current: 455/406
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
• CPC Class Codes: H04M 15/43 Billing software details
• CPC Class Codes: H04M 15/80 Rating or billing plans; Tariff determination aspects
• CPC Class Codes: H04M 15/8033 location-dependent, e.g. business or home
• CPC Class Codes: H04M 15/8083 involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
• CPC Class Codes: H04M 15/81 Dynamic pricing, e.g. change of tariff during call
• CPC Class Codes: H04M 15/83 Notification aspects
• CPC Class Codes: H04M 15/84 Types of notifications
• CPC Class Codes: H04M 15/85 characterised by the type of condition triggering a notification
• CPC Class Codes: H04M 15/851 Determined tariff
• CPC Class Codes: H04M 2215/0112 Dynamic pricing, e.g. change of tariff during call
• CPC Class Codes: H04M 2215/0152 General billing plans, rate plans, e.g. charge rates, numbering plans, rate centers, customer accounts
• CPC Class Codes: H04M 2215/0184 involving reduced rates or discounts, e.g. time-of-day reductions, volume discounts, cell discounts, group billing, frequent calling destination(s) or user history list
• CPC Class Codes: H04M 2215/2026 Wireless network, e.g. GSM, PCS, TACS
• CPC Class Codes: H04M 2215/81 Notifying aspects, e.g. notifications or displays to the user
• CPC Class Codes: H04M 2215/8129 Type of notification
• CPC Class Codes: H04M 2215/815 Notification when a specific condition, service or event is met
• CPC Class Codes: H04M 2215/8154 Determined tariff
• CPC Class Codes: H04W 4/24 Accounting or billing

Abstract

Changes in wireless service user behavior are encouraged and produced to shape utilization patterns among cells within a rate plan region by using shaping rules which define potential discounts from a standard charge rate under certain cell-specific utilization conditions, analyzing the shaping rules and utilization statistics of a cell upon service initiation, generating a discount from the standard rate for underutilized cells. The user is notified of these discount opportunities using text messages, icons, or other means. Over time, the users learn that at certain places and times, significant discounts are offered, and thus changes their behavior to take advantage of those discounts, thereby shaping traffic in a manner desired by the service provider.

Claims

1. A system for encouraging changes in user behavior of usage of wireless services in order to effect shaping of traffic and utilization patterns among a plurality of cells within a rate plan region, said system comprising:

a rate plan defining at least one standard charge rate of service consumption for services consumed within a rate plan region;

one or more shaping rules which define potential discounts from said standard charge rate under certain cell-specific utilization conditions, said shaping rules comprising at least a graduated comparative function of a percentage discount from said standard charge rate as a function of a ratio of utilization of a current cell and a geographically adjacent cell;

a receiver for receiving utilization statistics for each of a plurality of cells within said rate plan region;

an analyzer configured to, responsive to receipt of a service initiation request from a mobile device located within a rate plan region and within a given cell, consider one or more shaping rules with respect to said received utilization statistics, and to generate a discount value relative to said standard charge rate; and

a user notifier settable by said analyzer for notifying a user of said mobile device of said discount value available for consuming a wireless service from said given cell in order to encourage said service consumption and to effect behavior modification of said user over a period of time.

2. The system as set forth in claim 1 wherein said shaping rules further comprise an additional rule comprising graduated continuous function of a percentage discount from said standard charge rate as a function only of utilization of one cell.

3. The system as set forth in claim 2 wherein said function comprises a stepwise function.

4. The system as set forth in claim 1 wherein said user notifier comprises a text message.

5. The system as set forth in claim 1 wherein said user notifier comprises a displayable cost meter.

6. The system as set forth in claim 1 wherein said user notifier comprises a set of monetary symbols of graduated size.

7. The system as set forth in claim 1 wherein said user notifier comprises a monetary symbol having a percentage of fill correlating to cost.

8. The system as set forth in claim 1 wherein said user notifier comprises an icon have a plurality of colors correlated to cost.

9. A method for changing user behavior of usage of wireless services in order to effect shaping of traffic and utilization patterns among a plurality of cells within a rate plan region, said method comprising the steps of:

accessing a rate plan having at least one standard charge rate of service consumption for services consumed within a rate plan region;

defining one or more shaping rules having potential discounts from said standard charge rate under certain cell-specific utilization conditions, said shaping rules comprising at least a graduated comparative function of a percentage discount from said standard charge rate as a function of a ratio of utilization of a current cell and a geographically adjacent cell;

receiving utilization statistics for each of a plurality of cells within said rate plan region;

responsive to receipt of a service initiation request from a mobile device located within a rate plan region and within a given cell, generating a discount value relative to said standard charge rate in consideration of one or more shaping rules with respect to said received utilization statistics of one or more given cells within said rate plan area; and

setting a notifier indicating to said user said discount value available for consuming a wireless service from a given cell in order to encourage said service consumption and to effect behavior modification of said user over a period of time.

10. The method as set forth in claim 9 wherein said step of defining shaping rules comprises defining an additional shaping rule comprising a graduated continuous function of a percentage discount from said standard charge rate as a function only of utilization of one cell.

11. The method as set forth in claim 10 wherein said function comprises a stepwise function.

12. The method as set forth in claim 9 wherein said step of setting a user notifier comprises transmitting a text message.

13. The method as set forth in claim 9 wherein said step of setting a user notifier comprises displaying a cost meter.

14. The method as set forth in claim 9 wherein said step of setting a user notifier comprises providing a set of monetary symbols of graduated size.

15. The method as set forth in claim 9 wherein said step of setting a user notifier comprises providing a monetary symbol having a percentage of fill correlating to cost.

16. The method as set forth in claim 9 wherein said user notifier comprises providing an icon have a plurality of colors correlated to cost.

17. An article of manufacture for changing user behavior of usage of wireless services in order to effect shaping of traffic and utilization patterns among a plurality of cells within a rate plan region, comprising:

a computer readable medium suitable for encoding computer program code; and

one or more computer program codes encoded by said computer readable medium, configured to cause a processor to perform the steps of;

(a) accessing a rate plan having at least one standard charge rate of service consumption for services consumed within a rate plan region;

(b) defining one or more shaping rules having potential discounts from said standard charge rate under certain cell-specific utilization conditions, said shaping rules comprising at least a graduated comparative function of a percentage discount from said standard charge rate as a function of a ratio of utilization of a current cell and a geographically adjacent cell;

(c) receiving utilization statistics for each of a plurality of cells within said rate plan region;

(d) responsive to receipt of a service initiation request from a mobile device located within a rate plan region and within a given cell, generating a discount value relative to said standard charge rate in consideration of one or more shaping rules with respect to said received utilization statistics of one or more given cells within said rate plan area; and

(e) setting a notifier indicating to said user said discount value available for consuming a wireless service from a given cell in order to encourage said service consumption and to effect behavior modification of said user over a period of time.

18. The article as set forth in claim 17 wherein said program code for defining shaping rules further comprise program code for defining shaping rules which include a graduated continuous function of a percentage discount from said standard charge rate as a function only of utilization of one cell.

19. The article as set forth in claim 18 wherein said function comprises a stepwise function.

20. The article as set forth in claim 17 wherein said program code for setting a user notifier comprises program code for transmitting a text message.

21. The article as set forth in claim 17 wherein said program code for setting a user notifier comprises program code for displaying a cost meter.

22. The article as set forth in claim 17 wherein said program code for setting a user notifier comprises program code for providing a set of monetary symbols of graduated size.

23. The article as set forth in claim 17 wherein said program code for setting a user notifier comprises program code for providing a monetary symbol having a percentage of fill correlating to cost.

24. The article as set forth in claim 17 wherein said program code for setting a user notifier comprises program code for providing an icon have a plurality of colors correlated to cost.