Advertising system using radio communication between advertiser and consumer

• US 7,328,004 B1
• Filed: 08/24/2000
• Issued: 02/05/2008
• Est. Priority Date: 08/24/2000
• Status: Expired due to Term

• Current Assignee: DRNC Holdings, Inc. (InterDigital, Inc.)
• Original Assignee: Telefonaktiebolaget LM Ericsson
• Inventors: Lewis, Peter Reginald, Wolters, Peggy Justina Antoinette
• Primary Examiner(s): Milord; Marceau
• Application Number:
  US10/362,036
• Time in Patent Office: 2,721 Days
• Field of Search: 455/3.06, 455/3.02, 455/3.04, 455/419, 455/420, 455/412.1, 455/412.2, 455/414.1, 455/41.2, 340/825.72, 348/734, 705/14, 705/26, 715/719, 283/56
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G09F 19/00 Advertising or display means not otherwise provided for

Abstract

Advertisement system and method of advertising by using one or more advertiser devices, which each corresponds to an advertisement which is perceptible by a user of a consumer device. The advertiser device and the consumer device are equipped with a nearby radio control device, such as based on Bluetooth technology, and a controller connected thereto. Upon coming into each others range the radio devices establish a communication path through which a user of the consumer device is enabled to fetch an advertisement identification and additional information related to the advertisement. The user may communicate with the advertiser device to leave personal information, such as an address, to be contacted later by the advertiser. He may also fetch data, such as an URL, by which he can contact the advertiser later.

Claims

1. An advertisement system communicable with a mobile device equipped with a short-ranged wireless communication device and a mobile device controller, comprising:

one or more advertisement information communicable to a user associated with said mobile device;

an advertiser device for wirelessly communicating via a short-ranged wireless communication device said advertisement information to said mobile device;

an advertiser device controller coupled to said advertiser device for controlling the communication of said advertiser device wherein said controller is adapted to cause said advertiser device to communicate a particular portion of said advertisement information to said mobile device in response to receiving a request for additional information from said mobile device;

a remote controller storing subscriber information associated with said mobile device wherein said advertiser device establishes a communication link with said remote controller for retrieving said subscriber information;

wherein said advertiser device receives additional information associated with said user; and

wherein said mobile device displays said identification information received from said wireless communication systems based on the signal strength of wireless reception from each of said wireless communication systems.