Method and system for displaying targeted advertisements in an electronic program guide
First Claim
1. A method for presenting a targeted advertisement to a user in an electronic program guide (EPG), comprising:
- monitoring television programs that the user tunes to and gathering information on user'"'"'s interests responsive to the television programs that the user tunes to;
displaying a plurality of television schedule information items including time and channel; and
simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wherein the advertisement is targeted to the user responsive to the user'"'"'s interests.
6 Assignments
0 Petitions
Reexamination
Accused Products
Abstract
The present invention is an improvement over previous Electronic Programming Guides (“EPG”) in that it provides, among other things: Improved viewer interaction capabilities with the EPG; improved viewer control of video recording of future-scheduled programming; improved features to the EPG display and navigation; parental control of the EPG display; improved television program information access by the viewer; improved opportunities for the commercial advertiser to reach the viewer; improved product information access by the viewer; creation of a viewer'"'"'s profile; utilization of viewer profile information to customize various aspects of the EPG; and utilization of viewer profile information to provide customized presentation of advertising to the viewer.
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Citations
48 Claims
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1. A method for presenting a targeted advertisement to a user in an electronic program guide (EPG), comprising:
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monitoring television programs that the user tunes to and gathering information on user'"'"'s interests responsive to the television programs that the user tunes to; displaying a plurality of television schedule information items including time and channel; and simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wherein the advertisement is targeted to the user responsive to the user'"'"'s interests. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for presenting a targeted advertisement to a user in an electronic program guide (EPG), comprising:
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monitoring television channels that the user tunes to and gathering information on user'"'"'s interests responsive to the television channels that the user tunes to; displaying a plurality of television schedule information items including time and channel; and simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wherein the advertisement is targeted to the user responsive to the user'"'"'s interests. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A method for presenting a targeted advertisement to a user in an electronic program guide (EPG), comprising:
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monitoring user'"'"'s interactions with the EPG and gathering information on user'"'"'s interests responsive to the user'"'"'s interactions with the EPG; displaying a plurality of television schedule information including time, channel, and date; and simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wherein the advertisement is targeted to the user responsive to the user'"'"'s interests. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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40. A system for presenting a targeted advertisement to a user in an electronic program guide (EPG), comprising:
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means for monitoring television programs that the user tunes to and gathering information on user'"'"'s interests responsive to the television programs that the user tunes to; means for displaying a plurality of television schedule information items including time and channel; and means for simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wherein the advertisement is targeted to the user responsive to the user'"'"'s interests. - View Dependent Claims (41, 42)
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43. A system for presenting a targeted advertisement to a user in an electronic program guide (EPG), comprising:
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means for monitoring television channels that the user tunes to and gathering information on user'"'"'s interests responsive to the television channels that the user tunes to; means for displaying a plurality of television schedule information items including time and channel; and means for simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wherein the advertisement is targeted to the user responsive to the user'"'"'s interests. - View Dependent Claims (44, 45)
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46. A system for presenting a targeted advertisement to a user in an electronic program guide (EPG), comprising:
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means for monitoring user'"'"'s interactions with the EPG and gathering information on user'"'"'s interests responsive to the user'"'"'s interactions with the EPG; means for displaying a plurality of television schedule information including time, channel, and date; and means for simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wherein the advertisement is targeted to the user responsive to the user'"'"'s interests. - View Dependent Claims (47, 48)
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Specification