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Method and system for dynamic pricing

  • US 7,330,839 B2
  • Filed: 03/13/2001
  • Issued: 02/12/2008
  • Est. Priority Date: 03/13/2000
  • Status: Expired due to Term
First Claim
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1. A computer-implemented method for dynamically determining an optimal price to be charged for a product on an Internet website operated by an Internet merchant, said method comprising the steps of:

  • (a) receiving configuration data from the Internet merchant, wherein such configuration data comprises a sample size of visitors to the Internet website who are to participate in experiments and time-related information concerning the experiments;

    (b) randomly choosing visitors to the website to participate in the experiments according to the configuration data;

    (c) running the experiments according to the configuration data on the randomly chosen visitors to create a model that reflects current market sensitivities concerning the product;

    (d) determining the optimal price for the product using the model acquired in step (c) by electronic manipulation using a processor; and

    (e) displaying the optimal price to the Internet merchant.

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