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Grouping advertisement subavails

  • US 7,331,057 B2
  • Filed: 12/28/2000
  • Issued: 02/12/2008
  • Est. Priority Date: 12/28/2000
  • Status: Expired due to Term
First Claim
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1. A method of managing advertisement opportunities or avails in a television network environment, the method comprising:

  • (a) recognizing one or more advertisement opportunities, each advertisement opportunity having an expected viewership;

    (b) creating a plurality of subavails based on the recognized advertisement opportunities, wherein each subavail is directed at a target audience group and each subavail is associated with a portion of the expected viewership of its corresponding advertisement opportunity; and

    (c) generating one or more groups of subavails by aggregating the plurality of subavails from at least two of the advertisement opportunities, wherein at least one of the groups of subavails has a total expected viewership greater than or equal to the expected viewership of one of the advertisement opportunities from which the subavails in the at least one group originated.

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