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Method and system for cross-marketing products and services over a distributed communication network

  • US 7,333,948 B2
  • Filed: 11/30/2004
  • Issued: 02/19/2008
  • Est. Priority Date: 03/12/1999
  • Status: Expired due to Fees
First Claim
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1. A method for cross-marketing a specific product and/or service to a customer of a merchant over a distributed communication network by a merchant loyalty service provider hosting site, comprising:

  • providing a selectable connection to said merchant loyalty service provider hosting site on said network from a merchant site on said network whereby a customer can access said merchant loyalty service provider hosting site through said merchant site;

    providing at said merchant loyalty service provider hosting site a customer loyalty benefit offer, wherein said customer loyalty benefit offer presents to a customer an offer for said specific product and/or service, and a benefit award to a customer as an incentive to accept said offer of said specific product and/or service, wherein said benefit award is redeemable as a result of activity at said merchant site by the customer who accessed said merchant loyalty service provider hosting site;

    receiving at said merchant loyalty service provider hosting site an acceptance of said customer loyalty offer by the customer; and

    providing said customer loyalty benefit award to the customer in response to said acceptance.

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