Method and system for cross-marketing products and services over a distributed communication network
First Claim
1. A method for cross-marketing a specific product and/or service to a customer of a merchant over a distributed communication network by a merchant loyalty service provider hosting site, comprising:
- providing a selectable connection to said merchant loyalty service provider hosting site on said network from a merchant site on said network whereby a customer can access said merchant loyalty service provider hosting site through said merchant site;
providing at said merchant loyalty service provider hosting site a customer loyalty benefit offer, wherein said customer loyalty benefit offer presents to a customer an offer for said specific product and/or service, and a benefit award to a customer as an incentive to accept said offer of said specific product and/or service, wherein said benefit award is redeemable as a result of activity at said merchant site by the customer who accessed said merchant loyalty service provider hosting site;
receiving at said merchant loyalty service provider hosting site an acceptance of said customer loyalty offer by the customer; and
providing said customer loyalty benefit award to the customer in response to said acceptance.
8 Assignments
0 Petitions
Accused Products
Abstract
A method and system for cross-marketing products and services to customers of specific merchant web sites on the Internet by a merchant loyalty service provider web site on the Internet, provides a hyperlink to a merchant loyalty service provider web site from a merchant web site whereby customers can access the merchant loyalty service provider web site directly from the merchant web site. The merchant loyalty service provider web site makes to customers of the merchant customer loyalty benefit offers related to the business of said merchant web site, to build customer loyalty to the merchant web site.
-
Citations
27 Claims
-
1. A method for cross-marketing a specific product and/or service to a customer of a merchant over a distributed communication network by a merchant loyalty service provider hosting site, comprising:
-
providing a selectable connection to said merchant loyalty service provider hosting site on said network from a merchant site on said network whereby a customer can access said merchant loyalty service provider hosting site through said merchant site; providing at said merchant loyalty service provider hosting site a customer loyalty benefit offer, wherein said customer loyalty benefit offer presents to a customer an offer for said specific product and/or service, and a benefit award to a customer as an incentive to accept said offer of said specific product and/or service, wherein said benefit award is redeemable as a result of activity at said merchant site by the customer who accessed said merchant loyalty service provider hosting site; receiving at said merchant loyalty service provider hosting site an acceptance of said customer loyalty offer by the customer; and providing said customer loyalty benefit award to the customer in response to said acceptance. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A method for cross-marketing a specific product and/or service to a customer of a merchant on the Internet by a merchant loyalty service provider hosting web site, comprising:
-
providing a selectable connection to said merchant loyalty service provider hosting web site on the Internet from a merchant web site on the Internet whereby a customer can access said merchant loyalty service provider hosting web site through said merchant web site; providing at said merchant loyalty service provider hosting web site a customer loyalty benefit offer that presents to a customer an offer for said specific product and/or service, and a benefit award to a customer as an incentive to accept said offer of said specific product and/or service, wherein said benefit award is redeemable as a result of activity at said merchant web site by the customer who accessed said merchant loyalty service provider hosting web site; receiving at said merchant loyalty service provider hosting web site an acceptance of said customer loyalty offer by the customer; and providing said customer loyalty benefit award to the customer in response to said acceptance. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
-
-
19. A method for cross-marketing a specific product and/or service to a customer of a merchant over a distributed communication network by a merchant loyalty service provider hosting site, comprising:
-
providing a selectable connection to said merchant loyalty service provider hosting site on said network from one or more merchant sites on said network whereby a customer can access said merchant loyalty service provider hosting site through said one or more merchant sites; providing at said merchant loyalty service provider hosting site a customer loyalty benefit offer, wherein said customer loyalty benefit offer presents to a customer an offer for said specific product and/or service, and a benefit award to a customer as an incentive to accept said offer of said specific product and/or service, wherein said benefit award is redeemable at any of one or more merchant sites and/or redeemable as a result of activity by the customer who accessed said merchant loyalty service provider hosting site; receiving at said merchant loyalty service provider an acceptance of said customer loyalty benefit offer by the customer; and providing said customer loyalty benefit award to the customer in response to said acceptance. - View Dependent Claims (20, 21)
-
-
22. A system for cross-marketing a specific product and/or service to a customer of a merchant over a distributed communication network, comprising:
-
a merchant loyalty service provider hosting server operatively connected to said network, wherein said merchant loyalty service provider hosting server is accessible via a selectable connection from a merchant site whereby a customer can access said merchant loyalty service provider hosting server through said merchant site; said merchant loyalty service provider hosting server comprising a customer loyalty benefit offer, said customer loyalty benefit offer being presented to a customer accessing said merchant loyalty service provider hosting server through said merchant site, wherein said customer loyalty benefit offer presents to a customer an offer for said specific product and/or service, and a benefit award to a customer as an incentive to accept said offer of said specific product and/or service, wherein said benefit award is redeemable as a result of activity by the customer who accessed said merchant loyalty service provider hosting server; said merchant loyalty service provider hosting server receiving an acceptance of said customer loyalty benefit offer by the customer; and said merchant loyalty service provider hosting server providing said customer loyalty benefit award to the customer in response to said acceptance. - View Dependent Claims (23)
-
-
24. A system for cross-marketing a specific product and/or service to a customer of a merchant over a distributed communication network, comprising one or more merchant servers including a communication server module for communication over said network;
-
one or more client-user devices including a client application module for communication over said network, said client application module interfaces with said communication server module over said network; a merchant loyalty service provider hosting server operatively connected to said network, wherein said client-user device accesses said merchant loyalty service provider hosting server via said merchant server; said merchant loyalty service provider hosting server further comprising a customer loyalty benefit offer, said customer loyalty benefit offer being presented at said client-user device accessing said merchant loyalty service provider hosting server via said merchant server, wherein said customer loyalty benefit offer presents to a customer an offer for said specific product and/or service, and a benefit award to a customer as an incentive to accept said offer of said specific product and/or service, wherein said benefit award is redeemable at any of said one or more merchant servers and/or redeemable as a result of activity by said customer that accessed said merchant loyalty service provider hosting server; said merchant loyalty service provider hosting server receiving an acceptance of said customer loyalty benefit offer from said client-user device; and said merchant loyalty service provider hosting server providing said customer loyalty benefit award to a customer in response to said acceptance. - View Dependent Claims (25, 26, 27)
-
Specification