Internet-based customer referral system
First Claim
1. In a system in which a business entity provides at least one link to a merchant'"'"'s web site, a computer-implemented method for providing feedback to the business entity on an effectiveness of the at least one link, comprising:
- tracking user referral events resulting from user selection of the at least one link, said link pointing to a page that corresponds to a purchasable item within an electronic catalog of the merchant'"'"'s web site, wherein the at least one link is provided within a second electronic catalog that is disseminated by the business entity, said second electronic catalog describing, and providing respective links to the merchant'"'"'s web site for purchasing, each of multiple items;
for each user referral event, tracking a referred user'"'"'s activity to determine whether the user completes a purchase transaction with the merchant; and
generating and providing to the business entity an electronic report which indicates at least (a) a number of the user referral events which occurred over a selected period of time, and (b) a quantity of resulting purchase transactions, such that the business entity can evaluate the effectiveness of the link based on both a frequency with which the link is selected and a frequency with which users who select the link make purchases, whereby the electronic report enables the business entity to refine content of the second electronic catalog over time to improve performance;
wherein the method is performed by a computer system under the control of software.
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Accused Products
Abstract
An Internet-based customer referral system enables individuals and other business entities (“associates”) to refer customers to a merchant'"'"'s web site in return for compensation, such as commissions on resulting sales. Entities initially register with the merchant web site as associates, and are provided with instructions for creating links to the merchant web site. An associate may, for example, set up an associate web site (or other information dissemination system) with reviews, recommendations, and/or editorials of specific products in the merchant'"'"'s online catalog, together with links to associated pages in the catalog. When a user follows such a link and then makes a purchase (as tracked by the merchant web site), the system preferably awards a commission to the associate. The system also preferably generates feedback reports that provide each associate with data regarding the effectiveness of each link provided by that associate.
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Citations
25 Claims
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1. In a system in which a business entity provides at least one link to a merchant'"'"'s web site, a computer-implemented method for providing feedback to the business entity on an effectiveness of the at least one link, comprising:
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tracking user referral events resulting from user selection of the at least one link, said link pointing to a page that corresponds to a purchasable item within an electronic catalog of the merchant'"'"'s web site, wherein the at least one link is provided within a second electronic catalog that is disseminated by the business entity, said second electronic catalog describing, and providing respective links to the merchant'"'"'s web site for purchasing, each of multiple items; for each user referral event, tracking a referred user'"'"'s activity to determine whether the user completes a purchase transaction with the merchant; and generating and providing to the business entity an electronic report which indicates at least (a) a number of the user referral events which occurred over a selected period of time, and (b) a quantity of resulting purchase transactions, such that the business entity can evaluate the effectiveness of the link based on both a frequency with which the link is selected and a frequency with which users who select the link make purchases, whereby the electronic report enables the business entity to refine content of the second electronic catalog over time to improve performance; wherein the method is performed by a computer system under the control of software. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. In a system in which a business entity provides multiple item-specific links to a merchant'"'"'s electronic catalog, a computer-implemented method for providing feedback to the business entity on an effectiveness of the item-specific links, comprising:
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tracking user referral events resulting from each of the multiple item-specific links, wherein each of the multiple item-specific links is provided within a second electronic catalog that is disseminated by the business entity, said second electronic catalog describing a selected subset of the items in the merchant'"'"'s electronic catalog; tracking activity of referred users to identify user referral events that result in purchases; and generating and providing to the business entity an electronic report which separately indicates for each of the multiple links at least (a) a number of the user referral events that occurred over a period of time, and (b) a quantity of purchases resulting from such user referral events, said electronic report capable of being used by the business entity to refine the second electronic catalog over time to improve an effectives thereof; wherein at least some steps of the method are performed by a computer system. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A computer system, comprising:
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a first web site that hosts an electronic catalog of items, and provides functionality for users to purchase the items, said first web site comprising a server; a tracking system that tracks user referral events resulting from each of a plurality of item-specific links from a second web site to the first web site, and tracks associated user activity to determine whether each such user referral event results in a purchase from the first web site, wherein the second web site describes, and provides respective item-specific links to the first web site for purchasing, each of multiple items; and a report generation system that uses activity data generated by the tracking system over a period of time to generate an activity report for a provider of the second web site, said activity report separately indicating, for each of the plurality of item-specific links, at least (a) a number of user referral events that resulted from the respective item-specific link, and (b) a number of purchases attributable to the respective item-specific link, said activity report capable of being used by the provider of the second web site to modify, and improve performance of, the second web site. - View Dependent Claims (22, 23, 24, 25)
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Specification