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Advertisement method, advertisement apparatus, advertisement receiver and recording medium

  • US 7,337,456 B1
  • Filed: 10/31/2000
  • Issued: 02/26/2008
  • Est. Priority Date: 11/02/1999
  • Status: Expired due to Fees
First Claim
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1. An advertisement method for presenting advertisement data, transmitted by using broadcasting, to users, the method comprising the steps ofat a reception end, setting selection standards for a receive time, a receive position and preference of the user, selecting advertisement data which satisfy said standards from the received advertisement data, and storing the selected advertisement data in a received advertisement data base;

  • andat the reception end, assigning an evaluation value to the stored advertisement data based on a reproduction time, a reproduction position and preference of said user, extracting the advertisement data in the order of highest evaluation value, and presenting said extracted advertisement data to the user in the order of highest evaluation value;

    wherein, in the case where said received advertisement data comprises data representing the period of the advertisement, in evaluating the time of said received advertisement data,said received advertisement data is given a high evaluation value when said receive time is within said period and a low evaluation value when said receive time is outside said period.

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