Apparatus and method for providing and obtaining product information through a broadcast signal
First Claim
1. A method for displaying visual information, comprising:
- receiving a digital signal including channel data and product information containing product identifying information and at least one URL;
comparing the product identifying information received in the product information with previously stored product identifying information;
storing the product information including the received product identifying information and the at least one URL only if the received product identifying information does not compare with the previously stored product identifying information;
controlling a screen to simultaneously display the channel data and URL, the URL and either an icon image or a still image being displayed in a window in response to activation of a web-surfing button;
receiving a user-initiated signal indicating selection of the URL; and
accessing information from a network address corresponding to the URL, wherein the URL corresponds to a product appearing in the displayed channel data.
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Accused Products
Abstract
The present invention relates to an apparatus and method for providing and obtaining product information through a broadcast signal. In this present invention, information identifying a product item, which is in a scene to be presented from a broadcast signal, and address information of a web site providing detailed shopping information for the product item are provided together with a broadcast signal, then a signal receiving terminal stores the provided information, displays the stored information to a viewer to select one product item while or after watching an interesting broadcast program, and transmits a web site address associated with a selected product item to a network. As a result, detailed information for the selected item is acquired from a server addressed by the web site address.
139 Citations
45 Claims
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1. A method for displaying visual information, comprising:
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receiving a digital signal including channel data and product information containing product identifying information and at least one URL; comparing the product identifying information received in the product information with previously stored product identifying information; storing the product information including the received product identifying information and the at least one URL only if the received product identifying information does not compare with the previously stored product identifying information; controlling a screen to simultaneously display the channel data and URL, the URL and either an icon image or a still image being displayed in a window in response to activation of a web-surfing button; receiving a user-initiated signal indicating selection of the URL; and accessing information from a network address corresponding to the URL, wherein the URL corresponds to a product appearing in the displayed channel data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A television controller, comprising:
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a data separator which separates a digital signal into channel data and service data including product information containing product identifying information and at least one URL; a section filter which separates the product information from other forms of service data, the section filter comparing the product identifying information received in the product information with previously stored product identifying information; a memory, the memory storing the product information including the received product identifying information and the at least one URL only if the received product identifying information does not compare with the previously stored product identifying information; a control circuit which controls a television screen to simultaneously display the channel data and URE, and to process a user-initiated signal indicating selection of the URL, the control circuit to display the URL and either an icon image or a still image in a window of the television screen in response to activation of a web-surfing button; and a network interface which accesses information from a network address corresponding to the URL, wherein the URL corresponds to a product appearing in the displayed channel data. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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29. The controller of 27, wherein the control circuit controls display of the URL in association with a product which is highlighted as the still image.
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41. A controller for a Web-TV, comprising:
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a network interface which receives data streams of program information and product information containing product identifying information and at least one URL; a comparator, the comparator comparing the product identifying information received in the product information with previously stored product identifying information; a memory for storing the product information including the received product identifying information and the at least one URL only if the received product identifying information does not compare with the previously stored product identifying information; a frame composer which forms an item selection video frame for allowing viewer selection of a product associated with the URE; and a control circuit which controls a screen to simultaneously display the program information and URL, and to process a user-initiated signal indicating selection of the URL, the control circuit to display the URL and either an icon image or a still image in a window of the screen in response to activation of a web-surfing button, wherein the network interface accesses web-page data associated with the selected URL and the control circuit controls display of the Web-page data on the screen. - View Dependent Claims (42, 43, 44, 45)
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Specification