System and method for rating media information

• US 7,343,417 B2
• Filed: 11/30/2001
• Issued: 03/11/2008
• Est. Priority Date: 11/30/2001
• Status: Expired due to Fees

• Current Assignee: GFK Custom Research, LLC (Nielsen Holdings plc)
• Original Assignee: Knowledge Networks, Inc. (Nielsen Holdings plc)
• Inventors: Baum, Felix
• Primary Examiner(s): Vaughn; William
• Assistant Examiner(s): NGUYEN, THANH T
• Application Number:
  US09/997,218
• Publication Number:
  US 20030105870A1
• Time in Patent Office: 2,293 Days
• Field of Search: 709/229, 709/228, 709/230, 725/34, 711/118, 705/14, 705/1, 370/355
• US Class Current: 709/228
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie

Abstract

A system for obtaining a rating stream of information concerning a media presentation is described. The client unit provides a media player. In a preferred embodiment, the client unit also provides a rating indication display. The rating can be adjusted by the user. The rating information, along with time stamp information recorded when the rating changes, is provided from the client unit to a data collection unit. The analysis unit requests data from the data collection unit, and combines the ratings information from multiple users. In a preferred embodiment, the analysis unit combines the rating information according to demographic groups based on the demographic profiles of the users.

Claims

1. A computer-implemented method for rating media information by using a plurality of remotely located client units and a server connected to the client units via a network, each client unit being able to receive media information via a communication medium other than the network, comprising:

causing a user to view media information received by a client unit via the communication medium and displayed on the client unit;

transmitting to the client unit, via the network, indicator information enabling the client unit to display a rating indicator along with the media information to the user, to allow the user to control the rating indicator and thereby to input as a function of time rating information of events occurring at particular times in the media information and to transmit the rating information to the server via the network;

receiving the rating information transmitted from the client unit and storing the received rating information in a database;

transmitting to the client unit, via the network, a query form for demographic data enabling the client unit to display the query form to a user, to allow the user to input the demographic data and to transmit the demographic data via the network, the demographic data including information relating to a plurality of profile categories;

receiving the demographic data transmitted from the client and storing the received demographic data in the database;

listing the user in at least one group characterized by one or more of the profile categories;

combining the stored rating information of each user listed in the group to determine an average rating of the group; and

displaying the average rating of the group as to the events as a function of time;

further including;

transmitting a time indication, via the network, to the client unit enabling the client unit to measure a time interval between the time indication and the time when the user inputs the rating information and to transmit information of the time interval along with the rating information via the network and wherein the time interval information is used to identify the event.

2. The method of claim 1 wherein one of the profile categories is gender.

3. The method of claim 1 wherein one of the profile categories is political party affiliation.

4. The method of claim 1, wherein the steps of listing, combining and displaying are performed by an analysis unit.

5. The method of claim 4, further comprising the step of displaying the media information along with the average rating on a visual display device.

6. The method of claim 1, wherein the steps of listing, combining and displaying are performed by the server.

7. The method of claim 1, wherein the source of the media information transmitted through the communication medium is selected from the group consisting of a television station, a cable operator, a video player, a DVD player, a single-cast source, a multi-cast source and a broadcast source.

8. The method of claim 1 wherein the media information is obtained from a storage medium.

9. The method of claim 1 wherein the network is the Internet.

10. The method of claim 9 wherein the client units obtain web page information through the Internet.

11. The method of claim 1 wherein the combining step includes weighting the stored rating information and thereby weighting the average rating.

12. The method of claim 11 wherein weights are used to make the average rating more accurately represent the rating of a target population.

13. The method of claim 12 wherein the target population is the general public.

14. The method of claim 1 wherein an administrative application program connected to the server controls a data transmission rate at which the rating information is transmitted from the client units to the server.

15. The method of claim 14 wherein the administrative application controls the data transmission rate by throttling the number of connections that reach the server per time period.

16. The method of claim 1 wherein an administrative application program associated with the server controls the start time and end time of ratings collection.

17. An apparatus for rating media information, comprising:

a plurality of client units, each including a video monitor for presenting, to a user, a rating indicator, media information and a query form for demographic data that includes information relating to a plurality of profile categories, each said client unit being operative to receive, via a network, indicator information to display the rating indicator, to receive, via a communication medium other than the network, the media information, and to receive, via the network, the query form, each said client unit being further adapted to allow the user to input as a function of time rating information of events occurring at particular times in the media information and the demographic data, and to transmit the rating information and the demographic data via the network to a server, the rating indicator indicating the user'"'"'s rating of the events in the media information;

a server connected to the client units via the network and operative to send the indicator information and the query form to the client units, to receive, via the network, the rating information and the demographic data transmitted from the client units, and to store the rating information and the demographic data in a database;

an analysis unit associated with the server and having access to the demographic data and the rating information stored in the database, the analysis unit being adapted to list the user in at least one group characterized by one or more of the profile categories and to combine the rating information of each user listed in the group to determine an average rating of the group; and

a display for displaying the average rating of the group as to the events as a function of time;

wherein the server is further operative to send a time indication, via the network, to each of the client units enabling each of the client units to measure a time interval between the time indication and the time when the user inputs the rating information and to transmit information of the time interval along with the rating information via the network and wherein the time interval information is used to identify the event.

18. The apparatus of claim 17 wherein the rating information stored in the database is weighted by the analysis unit.

19. The apparatus of claim 17 wherein the network is the Internet.

20. The method of claim 19 wherein the server provides web page information to the client units Via the network.

21. The method of claim 20 wherein the web page information includes an application program that is executable at the client units.

22. The method of claim 21 wherein the application program controls the storing and caching of the rating information in the client units, as well as the transmitting of the rating information to the server via the network.

23. The method of claim 17 wherein the source of the media information transmitted through the communication medium is selected from the group consisting of a television station, a cable operator, a video player, a DVD player, a single-cast source, a multi-cast source and a broadcast source.

24. The method of claim 17 wherein the analysis unit is adapted to produce a display of the average rating and the media information.