Presentation of web page content based upon computer video resolution

• US 7,346,694 B2
• Filed: 12/07/2004
• Issued: 03/18/2008
• Est. Priority Date: 10/13/1999
• Status: Expired due to Fees

• Current Assignee: RPX Corporation
• Original Assignee: LV Partners LP (Intellectual Ventures LLC)
• Inventors: Philyaw, Jeffry Jovan, Mathews, David Kent
• Primary Examiner(s): Kang, Paul H.
• Application Number:
  US11/006,207
• Publication Number:
  US 20050086345A1
• Time in Patent Office: 1,197 Days
• Field of Search: 709/206, 709/228, 709/246, 709/202, 709/203, 709/207, 709/208, 709/212, 709/217, 709220-229, 709/236, 707/10, 707/517, 713/201, 348/567, 345/774, 345/765
• US Class Current: 709/228
• CPC Class Codes: G06F 16/9554 by using bar codes
• CPC Class Codes: G06F 3/14 Digital output to display device ; Cooperation and interconnection of the display device with other functional units
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09G 2370/027 Arrangements and methods specific for the display of internet documents
• CPC Class Codes: G09G 5/14 Display of multiple viewports
• CPC Class Codes: H04L 61/30 Managing network names, e.g. use of aliases or nicknames name-to-address mapping H04L61/45
• CPC Class Codes: H04L 61/301 Name conversion
• CPC Class Codes: H04L 61/4552 Lookup mechanisms between a plurality of directories; Synchronisation of directories, e.g. metadirectories
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

An architecture for customizing the amount of web page banner advertising content presented to a user. When a user accesses a server node (102) disposed on a network (104), the user computer (100) provides video resolution information to the server node (102). The server node (102) transmits a web page to the user node (100) which corresponds to the video resolution information of the user node (100). The web page increases the amount of banner advertising presented to the user based upon the user video resolution information provided by the user node (100). The amount of banner advertising is increased by either increasing banner object size or providing more banner advertisements.

Claims

1. A method of presenting banner advertising associated with a web page to a user, comprising the steps of:

providing a server node that is disposed on a network that interfaces with a user node disposed on the network to allow communication between the server node and the user node such that web page content can be provided from a unique network address that includes content that is uniquely associated with the unique network address and banner advertising that is variable and defined by the server of the content;

obtaining from the user node current video resolution settings of the user node by the server node over the network in response to the user accessing the server node and substantially at the time of the user gaining access to the server node, which obtained video resolution settings represent the user node resolution settings substantially at the time of access to the server node by the user; and

after determining the video resolution settings of the user node by the server node in direct response to receiving a request for access of information therefrom, transmitting to the user node from the server node a web page having banner advertising content with an adjustable viewable area relative to the content provided to the user node which corresponds to the determined video resolution settings of the user node at the time of transmission, wherein the viewable size of the banner advertising can be varied as a function of the video resolution settings of the user node without varying the size of the content, such that the relative size of the content to the banner can be varied depending upon the resolution settings of the user node.

2. The method of claim 1, wherein the step of obtaining obtains the video resolution settings from an operating system of a user computer of the user node.

3. The method of claim 1, wherein during the step of obtaining, the server node queries the user node for the video resolution settings via a resolution request signal.

4. The method of claim 1, wherein during the step of transmitting, the server node transmits the web page having one or more banner objects which have been increased in size in relationship to a given video resolution, and one or more of said banner objects which have not been increased in size to that given video resolution.

5. The method of claim 1, wherein during the step of transmitting, the server node transmits the web page having one or more banner objects which have been increased in size in relationship to a given video resolution and without adding spacing material.

6. The method of claim 1, wherein the server node has one or more predefined web pages for corresponding to one or more predetermined video resolutions, and select ones of the one or more of the predefined web pages are transmitted to the user node during the step of transmitting according to the video resolution of the user node.

7. The method of claim 1, wherein a geometry management algorithm automatically structures layout of the web page using one or more banner objects which are scaled in size and altered in geometry such that web page real estate coverage is maximized without adding spacing material.

8. The method of claim 1, wherein the user node includes a display, the step of transmitting further comprising maximizing the viewable banner advertising content without changing pixel dimensions of other viewable objects on the display.

9. The method of claim 8, wherein the viewable banner advertising content is maximized without changing pixel spacings between other viewable objects on the display.

10. An architecture for presenting banner advertising of a web page to a user, comprising:

a server node that is disposed on a network that interfaces with a user node disposed on said network to allow communication between the server node and the user node, said server node operating such that web page content can be provided from a unique network address that includes content that is uniquely associated with the unique network address and banner advertising that is variable and defined by the server of the content;

means for obtaining from the user node current video resolution settings of said user node over said network and in response to the user accessing said server node over said network at substantially the time of the user gaining access to the server node, which obtained video resolution settings represent the user node resolution settings at substantially the time of access to the server node by the user; and

means for transmitting a web page having banner advertising content with an adjustable viewable area relative to the content provided to the user node from said server node, after determining the video resolution settings of the user node by the server node in direct response to the server node receiving a request for access of information therefrom, which web page corresponds to the video resolution settings of said user node, the video resolution of the web page set in response to said means for obtaining said video resolution settings of said user node obtaining such settings, wherein the viewable size of the banner advertising can be varied as a function of the video resolution settings of the user node without varying the size of the content, such that the relative size of the content to the banner can be varied depending upon the resolution settings of the user node.

11. The architecture of claim 10, wherein said means for obtaining obtains said video resolution settings from an operating system of a user computer of said user node.

12. The architecture of claim 10, wherein said server node queries said user node for said video resolution settings via a resolution request signal.

13. The architecture of claim 10, wherein said server node transmits the web page having one or more banner objects which have been increased in size in relationship to a given video resolution, and select ones of said one or more banner objects which have not been increased in size to said given video resolution.

14. The architecture of claim 10, wherein said server node transmits the web page to said user node, the web page having one or more banner objects which have been increased in size in relationship to a given video resolution without adding spacing material.

15. The architecture of claim 10, wherein said server node has one or more predefined web pages for corresponding to one or more predetermined video resolutions, and select ones of said one or more of the predefined web pages are transmitted to said user node according to said video resolution of said user node.

16. The architecture of claim 10, wherein a geometry management algorithm automatically structures layout of the web page using one or more banner objects which are scaled in size and altered in geometry such that web page real estate coverage is maximized without adding spacing material.

17. The architecture of claim 10, wherein said user node includes a display and said viewable banner advertising content is maximized without changing pixel dimensions of other viewable objects on said display.

18. The architecture of claim 17, wherein said viewable banner advertising content is maximized without changing pixel spacings between other viewable objects on said display.