System and method for dynamically applying content management rules
First Claim
1. A method for robust real-time management of content in a network environment, comprising:
- associating each of a plurality of content management rules with one or more rule conditions for determining an applicability of said each of said plurality of content management rules to said content;
dynamically updating the state of said one or more rule conditions;
depending upon the state of said one or more rule conditions, selectively applying one or more applicable content management rules associated therewith to provide said content to users to drive said users towards a first predefined goal; and
upon reaching said first predefined goal, automatically changing behavior of content management rules applied to said content in real time.
13 Assignments
0 Petitions
Accused Products
Abstract
Embodiments of the present invention provide software products and methods of managing content that substantially eliminate or reduce the disadvantages of previously developed content management systems and methods. More particularly, one embodiment of the present invention includes a set of computer instructions stored on a computer readable medium that are executable to associate a rule with a rule condition, determine if the rule is applicable based on the state of the rule condition, receive a user interaction based on a set of content (e.g., web site content) and, if the rule is determined to be applicable, apply the rule to the user interaction. In one embodiment of the present invention, the rule condition can be metadata that is accessible by the computer instructions. The metadata can change dynamically and, consequently, whether or not the rule applies can change dynamically.
-
Citations
25 Claims
-
1. A method for robust real-time management of content in a network environment, comprising:
-
associating each of a plurality of content management rules with one or more rule conditions for determining an applicability of said each of said plurality of content management rules to said content; dynamically updating the state of said one or more rule conditions; depending upon the state of said one or more rule conditions, selectively applying one or more applicable content management rules associated therewith to provide said content to users to drive said users towards a first predefined goal; and upon reaching said first predefined goal, automatically changing behavior of content management rules applied to said content in real time. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A computer readable medium carrying computer instructions implementing a software product for robust real-time management of content in a network environment, wherein the computer instructions are executable by a computer processor to:
-
associate each of a plurality of content management rules with one or more rule conditions for determining an applicability of said each of said plurality of content management rules to said content; dynamically update the state of said one or more rule conditions; depending upon the state of said one or more rule conditions, selectively apply one or more applicable content management rules associated therewith to provide said content to users to drive said users towards a first predefined goal; and upon reaching said first predefined goal, automatically change behavior of content management rules applied to said content in real time. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
-
-
23. A system for robust real-time management of content in a network environment, comprising:
-
a processor; and a computer readable medium carrying computer instructions executable by said processor to; associate each of a plurality of content management rules with one or more rule conditions for determining an applicability of said each of said plurality of content management rules to said content; dynamically update the state of said one or more rule conditions; depending upon the state of said one or more rule conditions, selectively apply one or more applicable content management rules associated therewith to provide said content to users to drive said users towards a first predefined goal; and upon reaching said first predefined goal, automatically change behavior of content management rules applied to said content in real time. - View Dependent Claims (24, 25)
-
Specification