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System and method for dynamically applying content management rules

  • US 7,349,890 B1
  • Filed: 11/26/2003
  • Issued: 03/25/2008
  • Est. Priority Date: 11/27/2002
  • Status: Active Grant
First Claim
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1. A method for robust real-time management of content in a network environment, comprising:

  • associating each of a plurality of content management rules with one or more rule conditions for determining an applicability of said each of said plurality of content management rules to said content;

    dynamically updating the state of said one or more rule conditions;

    depending upon the state of said one or more rule conditions, selectively applying one or more applicable content management rules associated therewith to provide said content to users to drive said users towards a first predefined goal; and

    upon reaching said first predefined goal, automatically changing behavior of content management rules applied to said content in real time.

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